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Strategy Briefing

The Ingredient Curve: More Food in Our Food

35 pages, May 2013

US$1,200

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

As spend on Packaged Food and Beverages grows around the world, so too do the opportunities for value added ingredients that play a part in driving demand. The Ingredient Curve measures the evolution of this demand as per capita spending increases, and also suggests that there comes a time when quite simply people want more food in their food. Opportunities exist for ingredients that meet the needs of an increasingly demanding consumer for who function has to be allied to naturalness.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

The Ingredient Curve

Mapping the use of added value ingredients against per capita spending on retail packaged food and beverage, a strong correlation emerges - higher spend means greater demand for added value ingredients.

More food in our food

At least that’s true until such time per capita spending exceeds US$1,500, when the proportion of added value ingredients in our packaged food and drink flat lines, and even declines. At the same time, sales of naturally healthy food can be seen to grow. This suggests there comes a time when worldly wise consumers want more food in their food.

Opportunities for ingredient players are significant

The position of a country on the curve suggests the type of opportunity it offers ingredient players, who themselves are looking to move out of commodity style ingredients into higher value propositions.

Emerging markets: strength in depth

Ingredient companies need access to future growth markets that their own customers are entering. Here there is a need for all types of ingredients as consumers start to buy increasing amounts of processed food and beverages.

Developing markets: health and wellness accelerates

Moving along the curve, as spending grows and basic calorific needs have been met, awareness of the benefits of added value ingredients becomes more prevalent. We expect uptake of these ingredients to be fast tracked as consumers’ aspirations are quickly met.

Developed markets: enhanced natural

In the most sophisticated markets, even as consumers coalesce around the trend for ‘natural’, opportunities exist for ingredient companies that can support clean label claims and the growing demand for ‘enhanced’ natural products.

The innovation imperative in our changing times

There’s an imperative for ingredient companies to innovate to meet the needs of increasingly demanding food and beverage manufacturers chasing cost optimisation, who in turn are trying to satisfy the needs of consumers with complex and diverse demands of their own.

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Introduction

Scope

Key Findings

Consumer and Ingredient

The Prize is Big and Growing

The Innovation Imperative for Ingredient Suppliers

How Needs Translate Along the Value Chain

How Are Ingredient Suppliers Responding?

Ingredients in the Mix

More Products Mean More Ingredients of All Types

Needs Translate Into Added Value Ingredients

Sustainable Growth And Opportunities in Added Value Ingredients

All Around the World

Added Value Ingredient Curve

Plotting the Evolution of Added Value Ingredient Demand

Added Value Grows With Spend…

Added Value Grows With Spend… But Not Endlessly

More Food in Our Food

H ealth and Wellness By Prime Positioning

Curve: Emerging Markets

Flavours Look East

Flavours in India

Curve: Developing Markets

Weight Management Awareness in Developing Markets

Coca-Cola Zero: Big Hit in Brazil

Curve: Developed Markets

Enhanced Natural

Trop50

Natural: High in Consumer Mind

Summary

Moving Along The Curve

Appendix-Methodology

How Do We Build Our Ingredient Volumes?

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Megatrends

Strategy Briefing

The Ingredient Curve: More Food in Our Food

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

The Ingredient Curve

More food in our food

Opportunities for ingredient players are significant

Emerging markets: strength in depth

Developing markets: health and wellness accelerates

Developed markets: enhanced natural

The innovation imperative in our changing times

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key Findings

Consumer and Ingredient

The Prize is Big and Growing

The Innovation Imperative for Ingredient Suppliers

How Needs Translate Along the Value Chain

How Are Ingredient Suppliers Responding?

Ingredients in the Mix

More Products Mean More Ingredients of All Types

Needs Translate Into Added Value Ingredients

Sustainable Growth And Opportunities in Added Value Ingredients

All Around the World

Added Value Ingredient Curve

Plotting the Evolution of Added Value Ingredient Demand

Added Value Grows With Spend…

Added Value Grows With Spend… But Not Endlessly

More Food in Our Food

H ealth and Wellness By Prime Positioning

Curve: Emerging Markets

Flavours Look East

Flavours in India

Curve: Developing Markets

Weight Management Awareness in Developing Markets

Coca-Cola Zero: Big Hit in Brazil

Curve: Developed Markets

Enhanced Natural

Trop50

Natural: High in Consumer Mind

Summary

Moving Along The Curve

Appendix-Methodology

How Do We Build Our Ingredient Volumes?

How Do We Build Our Ingredient Volumes?

Why buy this report?

Want to find out more about this report?

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