The Multifaceted Evolution of Global Beauty

Beauty industry growth slows in 2013

Despite a moderate slowdown, beauty industry growth remained robust at over 5% in 2013, down from close to 6% in 2012. Resulting from poor consumer demand in emerging markets and restrained demand in traditional markets.

Asia reinforces domination, Western Europe picks up

2013 year-on-year growth in Asia and Latin America was moderately down, but the sheer size of China and Brazil meant the global impact was clearly evident. While Western Europe’s growth in 2013 strengthened marginally, led by positive signs in the UK.

New frontier markets with good growth potential

Amongst the smaller markets, those outside the top 20 beauty and personal care markets, there is a group forecast to register a compound annual growth rates (CAGRs) well above the global average in the coming year, e.g. Indonesia and Saudi Arabia.

Emerging markets reach parity in beauty sales by 2018

China and Brazil combined will contribute some 53% of the global BPC market value growth over the 2013-2018 period. Staple products, such as soap and shower gel, are receiving a strong boost in India. Deodorants, fragrances and hair care reflect the magnitude of the Brazilian market.

Mass domination, with strong premium potential

Although mass beauty products will continue to dominate national markets, with largest expected absolute value growth up to 2018, the forecast percentage growth for premium products is more dynamic in both emerging and developed markets.

Future revenues in the hands of skin and hair care

Retail value growth in China, the US and Indonesia will largely be generated by skin care to 2018. While in Brazil, Turkey and Central Asian markets hair care will add most significantly to the total beauty market in sales terms.

Key themes to define growth in beauty

Many brands have already experimented with multi-benefit combinations but this is becoming more mainstream. Consumers are now more than ever preoccupied with their own image; 2014 will be the year of “selfie” beauty. However interest in fashion brands and “luxury at home” remain key trends.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment