Strategy Briefing

The Multifaceted Evolution of Global Beauty

54 pages, Oct 2014

US$1,325

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About This Report

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With major markets, including the US, Brazil and China, witnessing growth pressures and innovation becoming saturated, the beauty industry needs to find new frontiers for expanding revenue potential. Cross-category product developments have been explored and brands continue to be inspired by synergies among beauty segments and cross-industry shifts. Despite the slowdown, Brazil and China will remain crucial to expansion strategies, while hair and skin care should see dynamic innovation activitie

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Beauty industry growth slows in 2013

Despite a moderate slowdown, beauty industry growth remained robust at over 5% in 2013, down from close to 6% in 2012. Resulting from poor consumer demand in emerging markets and restrained demand in traditional markets.

Asia reinforces domination, Western Europe picks up

2013 year-on-year growth in Asia and Latin America was moderately down, but the sheer size of China and Brazil meant the global impact was clearly evident. While Western Europe’s growth in 2013 strengthened marginally, led by positive signs in the UK.

New frontier markets with good growth potential

Amongst the smaller markets, those outside the top 20 beauty and personal care markets, there is a group forecast to register a compound annual growth rates (CAGRs) well above the global average in the coming year, e.g. Indonesia and Saudi Arabia.

Emerging markets reach parity in beauty sales by 2018

China and Brazil combined will contribute some 53% of the global BPC market value growth over the 2013-2018 period. Staple products, such as soap and shower gel, are receiving a strong boost in India. Deodorants, fragrances and hair care reflect the magnitude of the Brazilian market.

Mass domination, with strong premium potential

Although mass beauty products will continue to dominate national markets, with largest expected absolute value growth up to 2018, the forecast percentage growth for premium products is more dynamic in both emerging and developed markets.

Future revenues in the hands of skin and hair care

Retail value growth in China, the US and Indonesia will largely be generated by skin care to 2018. While in Brazil, Turkey and Central Asian markets hair care will add most significantly to the total beauty market in sales terms.

Key themes to define growth in beauty

Many brands have already experimented with multi-benefit combinations but this is becoming more mainstream. Consumers are now more than ever preoccupied with their own image; 2014 will be the year of “selfie” beauty. However interest in fashion brands and “luxury at home” remain key trends.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Global Industry Highlights

Beauty industry growth decelerates in 2013

Mass contribution sustained, premium drops slightly in 2013

BPC 2013: Asia reinforces domination, Western Europe picks up

Mixed growth prospects in largest BPC markets

Growth potential with new frontiers coming to the fore

Most categories see weaker performance in 2013

Niche categories post most dynamic growth in 2013

Product developments major impact on category performance

Emerging Markets

Brazil and China key revenue generators

Growing market sophistication in Indian and Indonesian beauty

Key opportunities for further penetration in emerging markets

Emerging markets reach parity in BPC sales by 2018

Mass domination , with strong premium potential

Premium skin care dominated by China

Premium prospects in Brazil largely concentrated in f ragrances

International brands adapt to Brazil’s premium market environment

Local players hold stronger positions in Brazil than in China

Diverse competitive landscapes in Brazil and China

Brazilian competitive landscape changing

Local players in China intensify competition

Trends favouring local Chinese beauty players

Korean exports reach new high thanks to huge China sales

Expansion strategies intensify

Estée Lauder develops Osiao for China

L’Occitane benefits from local production in Brazil

L'Occitane targets men’s grooming in Brazil

Key Industry Themes

Future revenues in the hands of skin care and hair care

Brand loyalty in skin c are and hair c are p revails

Key themes to define the industry in 2014 and beyond

More opportunities for benefit crossover

Multi-benefit product launches in hair care and colour cosmetics

Fashion brands up their investment in beauty

Opportunities in skin care still untapped

“Selfie” beauty

The power of social media on skin care product developments

New product experience comes in different forms

Product experience : Texture and format

Product experience : Packaging and a pplication

Product experience: Scent

Product experience : Changing retail environment

Product experience: In-store and digital retail developments

At-home beauty: Face masks an untapped opportunity

Skin care devices : More unexplored potential

Iluminage: First in-home laser device

Conclusions

New growth frontiers enter spotlight

Key themes to define growth in beauty

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

The Multifaceted Evolution of Global Beauty

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Beauty industry growth slows in 2013

Asia reinforces domination, Western Europe picks up

New frontier markets with good growth potential

Emerging markets reach parity in beauty sales by 2018

Mass domination, with strong premium potential

Future revenues in the hands of skin and hair care

Key themes to define growth in beauty

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Industry Highlights

Beauty industry growth decelerates in 2013

Mass contribution sustained, premium drops slightly in 2013

BPC 2013: Asia reinforces domination, Western Europe picks up

Mixed growth prospects in largest BPC markets

Growth potential with new frontiers coming to the fore

Most categories see weaker performance in 2013

Niche categories post most dynamic growth in 2013

Product developments major impact on category performance

Emerging Markets

Brazil and China key revenue generators

Growing market sophistication in Indian and Indonesian beauty

Key opportunities for further penetration in emerging markets

Emerging markets reach parity in BPC sales by 2018

Mass domination , with strong premium potential

Premium skin care dominated by China

Premium prospects in Brazil largely concentrated in f ragrances

International brands adapt to Brazil’s premium market environment

Local players hold stronger positions in Brazil than in China

Diverse competitive landscapes in Brazil and China

Brazilian competitive landscape changing

Local players in China intensify competition

Trends favouring local Chinese beauty players

Korean exports reach new high thanks to huge China sales

Expansion strategies intensify

Estée Lauder develops Osiao for China

L’Occitane benefits from local production in Brazil

L'Occitane targets men’s grooming in Brazil

Key Industry Themes

Future revenues in the hands of skin care and hair care

Brand loyalty in skin c are and hair c are p revails

Key themes to define the industry in 2014 and beyond

More opportunities for benefit crossover

Multi-benefit product launches in hair care and colour cosmetics

Fashion brands up their investment in beauty

Opportunities in skin care still untapped

“Selfie” beauty

The power of social media on skin care product developments

New product experience comes in different forms

Product experience : Texture and format

Product experience : Packaging and a pplication

Product experience: Scent

Product experience : Changing retail environment

Product experience: In-store and digital retail developments

At-home beauty: Face masks an untapped opportunity

Skin care devices : More unexplored potential

Iluminage: First in-home laser device

Conclusions

New growth frontiers enter spotlight

Key themes to define growth in beauty

Why buy this report?

Want to find out more about this report?

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