The New Connected Consumer Code: Unlocking Digital Commerce Opportunities

Introduction

Scope of Digital Consumer

Key findings

Meet Today’s Digital Consumer

Consumers are more connected today than ever before

UK consumers increasingly opt for devices to execute commerce

Mobile devices have ushered in the new connected consumer

Mobile’s Rise to the Device of Choice

Mobile increasingly becoming the commerce device of choice

Chinese consumers spent more via mobile than PC for first time

US and UK consumers increasingly shifting towards mobile as well

Growing mobile-driven commerce has more room in which to grow

Mobile shopping barriers centre on the device-specific experience

Mobile is pushing payments further into the background

Mobile provides foundation for a variety of commerce platforms

Social m edia : The future of the brand and consumer relationship

Emerging market consumers engage more with social media

Asia was the first region to embrace the s-commerce concept

Proximity as the Next Commerce Frontier

Potential benefits of mobile-enabled environment are immense

Reasons that consumers do not use in-store mobile payments

User-friendly app, loyalty focus top the list of preferred features

Starbucks found immense success by pairing loyalty with payments

Brazil forecast to post fastest growth in proximity payments

The 15 markets most primed for wallets from the tech titans

Android’s open environment opens door to greater competition

Merchants fight for a place at their own checkout counters

The winning wallet will send the right message at the right time

Markets With Greatest Digital Promise

A number of factors underpin digital commerce opportunities

Half the global population will be digitally connected by 2020

Projected absolute growth in mobile internet subscriptions

Although outnumbered, developed consumers hold spending power

Millennials and Gen Z will control 47% of gross income by 2025

Heavy mobile shoppers are most likely to be Millennials

Digital is manifesting itself differently across various verticals

Foodservice online ordering universal across all market types

Retail forecast to contribute most absolute growth digitally

China expected to account for half of apparel internet retail growth

Digital expected to have greatest impact on the travel vertical

Hyperconnected travellers worldwide embrace digital channels

D igital opportunity versus ease of doing business

Five digitally promising markets and their respective opportunities

Report Definitions

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Data parameters and report definitions (3)

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