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Strategy Briefing

The New Consumerism and its Impact on Food Forms

Nov 2016

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The New Consumerism sees today’s consumers reassessing their priorities and asking themselves what they truly value: Why accumulate more belongings when I could be out experiencing life? Why pay for space I don’t use? This report looks at five distinct aspects of the New Consumerism as it plays out in packaged food and evaluates its impact on food forms: how food is marketed and consumed and where it is bought and stored featuring examples from packaging, ingredients, services and appliances.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Polarisation becomes the new norm in where, for what and how we shop

The longevity of the financial crisis and the bumpy road to recovery has contributed to a fundamental shift in attitudes. Consequently shoppers who have traded down in the past are unlikely to return to their old ways if they have found the quality of replacement products to be comparable or acceptable, leading to increased price polarisation at retail and product level.

Technology is changing where, what and how we eat

Technology is becoming increasingly integrated into the world of food. With an average household having more than two smartphones, consumers’ appliances, shopping patterns and packaging preferences are moving to the digital space urging packaged food companies and retailers to have a mobile first strategy.

Urbanisation calls for smaller living spaces and more versatile food forms

Whether through choice or necessity, consumers’ living spaces are becoming smaller. This trend has far-reaching impact across all sectors, most immediately household goods such as kitchen appliances and fridges, but also packaged food. A lack of space can impact the frequency of shopping trips, as well as preferences in terms of packaging materials and size for food.

The single-person household will determine the future growth of food

Growth in single-person households worldwide over 2016-2030 will be around 32%, faster than any other household type. This will further accentuate existing demand for small appliances such as coffee machines and smoothie makers, miniaturised foods and snacking products.

As food becomes an experience the line between retail and food service is blurring

The experience trend is manifesting itself in various forms in the food industry, including the value placed on the dine-in experience, increased demand for global cuisines and unique shopping spaces, authentic recipe-based cooking and sharing packs.

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Introduction

Scope

Key findings

Contextualising the new consumer

The five key pillars of the new packaged food consumer

TRADING PLACES

Polarisation starts with the retailer

Case study: How Biedronka built its brand in Poland

Trading Places

Private label is stretching vertically: The case of Aldi US

How essential is essential Waitrose?

Unilever has multiple brands to capture opposite ends of the market

Getting digital

Consumers are becoming smarter about shopping, storing, eating

Adoption of online grocery is gathering pace across the world

Smart packaging could be the way forward for reduced waste

PepsiCo taps into smart cap technology for personalised nutrition

Trident and Icebreakers join Amazon Dash to reignite sales

Return of the clinking milk bottle via online delivery

Fridge freezers deliver on multiple fronts

Nespresso jumps on the Internet of T hings (IoT) bandwagon

Mobile health tools could foment preventive disease control

SEEKING EXPERIENCE

The blurring borders between retail and foodservice

Foodservice growth set to outpace retail growth by 2020

Modern food halls breathe new life into traditional concepts

Branded stores: Creating experience to adapt to retail pressure

Hurom uses juice bars to create brand awareness

Smoothie experience migrates from foodservice to retail

Snack players capitalise on sharing as growth plummets

Meal kits recreate dining-out experience in the comfort of the home

GOING SOLO

Single-person households are defining the new norm in food

China’s Singles’ Day is the biggest online shopping day globally

Small appliance sales boom as households shrink

Miniaturisation provides significant benefits for single-person households

Portion sizes are getting smaller to lure the single consumer

Smoothies becoming go-to food of single-person households

The perfect cereal: Versatility will be key

Minimising SPACE

Urbanisation calls for smaller families and living spaces

Asia-Pacific markets are dominated by mini fridges

Design of household goods receives increased emphasis

Small spaces necessitate flexible and multifunctional packaging

Table 1 change size and shape to fit small kitchens

Dairy’s transition to micro packs helps save space in the kitchen

recommendations

How to sate the hunger of the New Consumer

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

The New Consumerism and its Impact on Food Forms

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Polarisation becomes the new norm in where, for what and how we shop

Technology is changing where, what and how we eat

Urbanisation calls for smaller living spaces and more versatile food forms

The single-person household will determine the future growth of food

As food becomes an experience the line between retail and food service is blurring

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Contextualising the new consumer

The five key pillars of the new packaged food consumer

TRADING PLACES

Polarisation starts with the retailer

Case study: How Biedronka built its brand in Poland

Trading Places

Private label is stretching vertically: The case of Aldi US

How essential is essential Waitrose?

Unilever has multiple brands to capture opposite ends of the market

Getting digital

Consumers are becoming smarter about shopping, storing, eating

Adoption of online grocery is gathering pace across the world

Smart packaging could be the way forward for reduced waste

PepsiCo taps into smart cap technology for personalised nutrition

Trident and Icebreakers join Amazon Dash to reignite sales

Return of the clinking milk bottle via online delivery

Fridge freezers deliver on multiple fronts

Nespresso jumps on the Internet of T hings (IoT) bandwagon

Mobile health tools could foment preventive disease control

SEEKING EXPERIENCE

The blurring borders between retail and foodservice

Foodservice growth set to outpace retail growth by 2020

Modern food halls breathe new life into traditional concepts

Branded stores: Creating experience to adapt to retail pressure

Hurom uses juice bars to create brand awareness

Smoothie experience migrates from foodservice to retail

Snack players capitalise on sharing as growth plummets

Meal kits recreate dining-out experience in the comfort of the home

GOING SOLO

Single-person households are defining the new norm in food

China’s Singles’ Day is the biggest online shopping day globally

Small appliance sales boom as households shrink

Miniaturisation provides significant benefits for single-person households

Portion sizes are getting smaller to lure the single consumer

Smoothies becoming go-to food of single-person households

The perfect cereal: Versatility will be key

Minimising SPACE

Urbanisation calls for smaller families and living spaces

Asia-Pacific markets are dominated by mini fridges

Design of household goods receives increased emphasis

Small spaces necessitate flexible and multifunctional packaging

Table 1 change size and shape to fit small kitchens

Dairy’s transition to micro packs helps save space in the kitchen

recommendations

How to sate the hunger of the New Consumer

Why buy this report?

Want to find out more about this report?

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