Strategy Briefing

The New Consumerism: Redefining Ownership, Values and Priorities

Mar 2016

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About This Report

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As consumers reassess their priorities and increasingly ask themselves what they truly value, a host of major consumer trends have emerged: from the sharing economy to the preference given to experience over possessions, to frugal innovation and trading up and down. This shift towards new priorities is impacting across a multitude of industry sectors and has the power to transform even the most established markets.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

The birth of a new consumerism

Today's consumers are redefining their values and priorities leading to the birth of a new consumerism. This new consumerism unites many of the key consumer trends of our time and these trends share many of the same drivers. The sharing economy is all about supply and demand

Connecting people and businesses....

....with the resources to those that want them, removes market inefficiencies, empowers consumers and has disrupted, or has the potential to disrupt, a wide range of sectors

Reduce, reuse and recycle

The circular economy is one where everything is reused and nothing is wasted. It is the antithesis of the linear build, buy, bury, model of a one-way stream of raw material to factory, to user, then landfill.

Experience more

Experience is the prioritisation of doing, seeing and feeling over having more stuff. The trend is more than this though, with many consumers seeking to do something different; searching for unique, often personalised experiences.

Time: A crucial commodity

More and more people are willing to buy time. This is about more than just convenience, but increasingly about outsourcing tasks. Time has become a luxury in today's connected world. The ups and downs of consumption

Compromise now to "splash-out" later

Think of Chinese tourists staying in budget hotels whilst spending thousands of dollars on a Louis Vuitton handbag. UK shoppers heading in droves to discounters Lidl and Aldi, whilst growth in the UK's luxury goods sector has also begun to strengthen.

Conclusion

We are seeing a range of interwoven trends, sharing common drivers, which combine to impact on a whole range of industries.

Some have the potential to disrupt entire sectors; much as we have seen the sharing economy impacting on the travel industry, others have a more gentle, but no less, transformative effect.

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introduction

The new consumerism: the search for maximum v alue

Consumers as they see it…

Waste not, want not

Drivers in common

The sharing economy

Supply and demand

Sharing answers many consumer trends of our times

From retailer to strategic partner

The start-ups disrupting consumer goods sectors

The Circular Economy

Reduce, reuse and recycle

What is driving the move to a circular economy?

The road to zero

Eliminating the idea of waste

Experience

Experience more

From conspicuous consumption to conscious consumption

Have we reached “peak stuff ”?

Mindfulness: A booming industry

Buying Time

Time: A crucial commodity in today’s world

Technology can supply the luxury of time

Wearables : The ultimate in convenience tech ?

All hail the robot chef

Trading Places

The ups and downs of consumption

Where do consumers’ priorities lies?

Private label innovation

Super premium adds benefits

Frugal Innovation

The bare essentials

Drivers of frugal i nnovation

Achieving more with less

Frugal innovation at its best

Space for life

Small can be beautiful

Smaller living spaces have a large impact

Form and function

Compact and flexible

The gig economy

The end of the job for life

Work-life integration: the end game?

Engaging and retaining the workforce at IBM

Connecting those who can with those who can’t (or won’t )

Conclusion

The search for maximum v alue

What do you need to know?

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

The New Consumerism: Redefining Ownership, Values and Priorities

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

The birth of a new consumerism

Connecting people and businesses....

Reduce, reuse and recycle

Experience more

Time: A crucial commodity

Compromise now to "splash-out" later

Conclusion

Want to find out more about this report?

Table of Contents

introduction

The new consumerism: the search for maximum v alue

Consumers as they see it…

Waste not, want not

Drivers in common

The sharing economy

Supply and demand

Sharing answers many consumer trends of our times

From retailer to strategic partner

The start-ups disrupting consumer goods sectors

The Circular Economy

Reduce, reuse and recycle

What is driving the move to a circular economy?

The road to zero

Eliminating the idea of waste

Experience

Experience more

From conspicuous consumption to conscious consumption

Have we reached “peak stuff ”?

Mindfulness: A booming industry

Buying Time

Time: A crucial commodity in today’s world

Technology can supply the luxury of time

Wearables : The ultimate in convenience tech ?

All hail the robot chef

Trading Places

The ups and downs of consumption

Where do consumers’ priorities lies?

Private label innovation

Super premium adds benefits

Frugal Innovation

The bare essentials

Drivers of frugal i nnovation

Achieving more with less

Frugal innovation at its best

Space for life

Small can be beautiful

Smaller living spaces have a large impact

Form and function

Compact and flexible

The gig economy

The end of the job for life

Work-life integration: the end game?

Engaging and retaining the workforce at IBM

Connecting those who can with those who can’t (or won’t )

Conclusion

The search for maximum v alue

What do you need to know?

Why buy this report?

Want to find out more about this report?

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