Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

The New Home and Garden Consumer

47 pages, Jul 2016

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

A host of economic, social, demographic, technological and environmental factors are reshaping consumer behaviours and attitudes worldwide, and these are having a growing impact on preferences and spending patterns in the home and garden market. New patterns of consumption are emerging in segments ranging from gardening to home furnishings and home improvement that are strongly influenced by such trends as thrift, sustainability, wellbeing, connectivity and a desire for experiential consumption.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Emerging market urbanisation

The Asia Pacific region in general, and China in particular, is urbanising at an unprecedented rate. These newly affluent urban consumers are the main driver of growth in the global home and garden market.

Generation rent

Young adults in developed economies are finding it increasingly difficult to become economically independent and purchase their own home. This is having a negative impact on the home and garden market and beginning to impact furniture design.

An ageing population

The proportion of the population aged 65 years or older is expanding rapidly, and given their high level of home ownership and above-average purchasing power, so is their importance in the home and garden market.

Going green

Consumers are increasingly interested in the healthfulness of the products they buy, growing their own food, sustainability and reducing their carbon footprint. This is boosting demand in some segments, particularly seeds. On the other hand, some are attempting to reduce their overall level of consumption, undermining sales of furniture.

Ubiquitous internet

With smartphone possession now close to universal in many countries, e-commerce is now more accessible than ever, and home and garden retailers must adapt to this. Meanwhile, 3D printing is likely to emerge as a means of distributing homewares in the longer term.

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Global Overview

Modest growth in global value sales

Asia Pacific and North America both overtake Western Europe

China drives global growth

Socioeconomic Drivers

Asia Pacific’s urbanisation wave

Smaller families mean smaller h ouseholds

Female consumers an increasingly important market

Emigration boosts demand in emerging markets

Emerging markets narrow the income gap

Credit boom in emerging markets

Housing snakes and ladders

Arrested development?

Generation rent

Ubiquitous internet alters shopping habits

New values, new consumers

Multiple drivers

Have we hit “peak stuff?”

“Generation rent” seeks flexibility

Noting strong demand for storage, IKEA embraces “Micro Living”

Supersize me

“Posh” paint bucks the austerity trend

Rise of the robots

The many health benefits of gardening

Urban gardening hits multiple sweet spots

Gardeners increasingly wary of some herbicides

Gardeners are still not ready to go peat-free

Climate change impacts gardening

LED lamps a high-tech money saver

Many emerging market consumers prefer “do it for me” to DIY

T ool sharing proliferates in North America

Retailers seek new growth avenues with “hacker spaces”

Home improvement 2.0

Future Trends and Opportunities

Asia Pacific to account for almost a third of global sales by 2020

China to remain global growth engine

The rising grey tide

Where will the next property crash be?

In search of new ways of living

IKEA moves towards multi-channel future

3D printing could upend distribution model

Key takeaways

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

The New Home and Garden Consumer

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Emerging market urbanisation

Generation rent

An ageing population

Going green

Ubiquitous internet

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Overview

Modest growth in global value sales

Asia Pacific and North America both overtake Western Europe

China drives global growth

Socioeconomic Drivers

Asia Pacific’s urbanisation wave

Smaller families mean smaller h ouseholds

Female consumers an increasingly important market

Emigration boosts demand in emerging markets

Emerging markets narrow the income gap

Credit boom in emerging markets

Housing snakes and ladders

Arrested development?

Generation rent

Ubiquitous internet alters shopping habits

New values, new consumers

Multiple drivers

Have we hit “peak stuff?”

“Generation rent” seeks flexibility

Noting strong demand for storage, IKEA embraces “Micro Living”

Supersize me

“Posh” paint bucks the austerity trend

Rise of the robots

The many health benefits of gardening

Urban gardening hits multiple sweet spots

Gardeners increasingly wary of some herbicides

Gardeners are still not ready to go peat-free

Climate change impacts gardening

LED lamps a high-tech money saver

Many emerging market consumers prefer “do it for me” to DIY

T ool sharing proliferates in North America

Retailers seek new growth avenues with “hacker spaces”

Home improvement 2.0

Future Trends and Opportunities

Asia Pacific to account for almost a third of global sales by 2020

China to remain global growth engine

The rising grey tide

Where will the next property crash be?

In search of new ways of living

IKEA moves towards multi-channel future

3D printing could upend distribution model

Key takeaways

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports