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Strategy Briefing
The New Home and Garden Consumer
Jul 2016
US$1,325Added to Cart
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
A host of economic, social, demographic, technological and environmental factors are reshaping consumer behaviours and attitudes worldwide, and these are having a growing impact on preferences and spending patterns in the home and garden market. New patterns of consumption are emerging in segments ranging from gardening to home furnishings and home improvement that are strongly influenced by such trends as thrift, sustainability, wellbeing, connectivity and a desire for experiential consumption.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Emerging market urbanisation
The Asia Pacific region in general, and China in particular, is urbanising at an unprecedented rate. These newly affluent urban consumers are the main driver of growth in the global home and garden market.
Generation rent
Young adults in developed economies are finding it increasingly difficult to become economically independent and purchase their own home. This is having a negative impact on the home and garden market and beginning to impact furniture design.
An ageing population
The proportion of the population aged 65 years or older is expanding rapidly, and given their high level of home ownership and above-average purchasing power, so is their importance in the home and garden market.
Going green
Consumers are increasingly interested in the healthfulness of the products they buy, growing their own food, sustainability and reducing their carbon footprint. This is boosting demand in some segments, particularly seeds. On the other hand, some are attempting to reduce their overall level of consumption, undermining sales of furniture.
Ubiquitous internet
With smartphone possession now close to universal in many countries, e-commerce is now more accessible than ever, and home and garden retailers must adapt to this. Meanwhile, 3D printing is likely to emerge as a means of distributing homewares in the longer term.
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Request more informationTable of Contents
Introduction
Scope
Key findings
Global Overview
Modest growth in global value sales
Asia Pacific and North America both overtake Western Europe
China drives global growth
Socioeconomic Drivers
Asia Pacific’s urbanisation wave
Smaller families mean smaller h ouseholds
Female consumers an increasingly important market
Emigration boosts demand in emerging markets
Emerging markets narrow the income gap
Credit boom in emerging markets
Housing snakes and ladders
Arrested development?
Generation rent
Ubiquitous internet alters shopping habits
New values, new consumers
Multiple drivers
Have we hit “peak stuff?”
“Generation rent” seeks flexibility
Noting strong demand for storage, IKEA embraces “Micro Living”
Supersize me
“Posh” paint bucks the austerity trend
Rise of the robots
The many health benefits of gardening
Urban gardening hits multiple sweet spots
Gardeners increasingly wary of some herbicides
Gardeners are still not ready to go peat-free
Climate change impacts gardening
LED lamps a high-tech money saver
Many emerging market consumers prefer “do it for me” to DIY
T ool sharing proliferates in North America
Retailers seek new growth avenues with “hacker spaces”
Home improvement 2.0
Future Trends and Opportunities
Asia Pacific to account for almost a third of global sales by 2020
China to remain global growth engine
The rising grey tide
Where will the next property crash be?
In search of new ways of living
IKEA moves towards multi-channel future
3D printing could upend distribution model
Key takeaways
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Global Recovery Tracker: Q3 2020 | Nov 2020
- The New Normal: Identifying the Markets Most Primed for Sustained E-Commerce Growth | Oct 2020
- Going Green: Sustainability in Singapore | Nov 2019
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Country Reports
- Home and Garden in Argentina | Apr 2020
- Home and Garden in Australia | Apr 2020
- Home and Garden in Brazil | Apr 2020
- Home and Garden in Canada | Jun 2020
- Home and Garden in China | Apr 2020
- Home and Garden in France | Apr 2020
- Home and Garden in Germany | Apr 2020
- Home and Garden in Hong Kong, China | Apr 2020
- Home and Garden in India | May 2020
- Home and Garden in Indonesia | Apr 2020
- Home and Garden in Italy | Apr 2020
- Home and Garden in Japan | May 2020
- Home and Garden in Malaysia | Apr 2020
- Home and Garden in Mexico | May 2020
- Home and Garden in Poland | Apr 2020
- Home and Garden in Romania | Apr 2020
- Home and Garden in Russia | Apr 2020
- Home and Garden in Singapore | Apr 2020
- Home and Garden in South Africa | Jun 2020
- Home and Garden in South Korea | Apr 2020
- Home and Garden in Spain | Apr 2020
- Home and Garden in Sweden | Apr 2020
- Home and Garden in Switzerland | Apr 2020
- Home and Garden in Taiwan | Apr 2020
- Home and Garden in Thailand | Apr 2020
- Home and Garden in the Netherlands | Apr 2020
- Home and Garden in the Philippines | Apr 2020
- Home and Garden in the United Arab Emirates | Apr 2020
- Home and Garden in the United Kingdom | Apr 2020
- Home and Garden in the US | Jun 2020
- Home and Garden in Turkey | May 2020
- Home and Garden in Ukraine | Apr 2020
Complete Catalogue
Strategy Reports
- Global Recovery Tracker: Q3 2020 | Nov 2020
- The New Normal: Identifying the Markets Most Primed for Sustained E-Commerce Growth | Oct 2020
- Going Green: Sustainability in Singapore | Nov 2019
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Country Reports
- Home and Garden in Argentina | Apr 2020
- Home and Garden in Australia | Apr 2020
- Home and Garden in Brazil | Apr 2020
- Home and Garden in Canada | Jun 2020
- Home and Garden in China | Apr 2020
- Home and Garden in France | Apr 2020
- Home and Garden in Germany | Apr 2020
- Home and Garden in Hong Kong, China | Apr 2020
- Home and Garden in India | May 2020
- Home and Garden in Indonesia | Apr 2020
- Home and Garden in Italy | Apr 2020
- Home and Garden in Japan | May 2020
- Home and Garden in Malaysia | Apr 2020
- Home and Garden in Mexico | May 2020
- Home and Garden in Poland | Apr 2020
- Home and Garden in Romania | Apr 2020
- Home and Garden in Russia | Apr 2020
- Home and Garden in Singapore | Apr 2020
- Home and Garden in South Africa | Jun 2020
- Home and Garden in South Korea | Apr 2020
- Home and Garden in Spain | Apr 2020
- Home and Garden in Sweden | Apr 2020
- Home and Garden in Switzerland | Apr 2020
- Home and Garden in Taiwan | Apr 2020
- Home and Garden in Thailand | Apr 2020
- Home and Garden in the Netherlands | Apr 2020
- Home and Garden in the Philippines | Apr 2020
- Home and Garden in the United Arab Emirates | Apr 2020
- Home and Garden in the United Kingdom | Apr 2020
- Home and Garden in the US | Jun 2020
- Home and Garden in Turkey | May 2020
- Home and Garden in Ukraine | Apr 2020