To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the best market conditions to support higher e-commerce sales. This report explores the findings from this proprietary model across five specific industries: alcoholic drinks, apparel and footwear, beauty and personal care, home and garden and packaged f
This report comes in PPT.
A comparison of two consumer tracking surveys fielded by Euromonitor International in 2020 showed a double-digit increase in the percentage of connected consumers shopping online for that category. Besides shopping more in already-familiar categories, consumers have turned to e-commerce across a broader range of products and services during the pandemic.
In order to help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytics modelling to determine which markets are best positioned to support sustained e-commerce growth.
Euromonitor International’s E-Commerce Readiness Model found that markets globally could support more than USD77.7 billion in additional e-commerce sales. This growth could come from both developed and emerging markets alike.
In looking across the 16 industries included in the model, industries with relatively low e-commerce sales today such as fresh and packaged food as well as alcoholic drinks have potential for significant movement towards online sales (USD38.5 billion globally) while other more developed e-commerce industries such as apparel (USD3.4 billion globally) still show prospects for growth.
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