Strategy Briefing

The New Online Travel Consumer

33 pages, Jul 2014

US$1,325

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Online travel consumers have been changing at a very fast pace in the last couple of years, encouraging companies to be equally swift in adapting their business models. Multiple screens, wearable electronics, the peer-to-peer model and big data analytics are only some of the challenges which will dictate the evolution of the online travel competitive environment in the next few years, and which travel companies will need to address successfully to defend and strengthen their competitive position

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Internet penetration continues to grow

Internet users are recording steady growth worldwide and reached 2.7 billion globally in 2013. Their rise is expected to continue in the next years driven by Asia Pacific where internet users are expected to be 1.7 billion by 2018.

Internet access goes mobile

Mobile broadband subscriptions outpaced fixed broadband subscriptions over the review period, driven by the popularity of smartphones and tablets, to reach 2.1 billion by 2013.

Strong performance for online travel sales

Global online travel sales amounted to US$590 billion in 2013 and are expected to grow faster than total travel sales in the forecast period, to reach US$950 billion, or 31% of total travel sales by 2018.

Asia Pacific drives online travel growth

Asia Pacific is expected to drive global growth in on-line travel in the forecast period, with its on-line travel sales more than doubling from US$85 billion in 2013 to US$190 billion in 2018.

Multiscreen consumers

Consumers today use multiple internet devices in a sequential or simultaneous manner. Travel companies need to build a flexible technological architecture in order to reach them, including a presence in wearable technologies.

Success of the peer-to-peer model

Recent years have seen the rise of the peer-to-peer model in the travel industry. Today consumers not only share their reviews and comments online with their peers but also successfully provide them with travel services.

Big data to revolutionise online travel marketing

Big data analytics will increasingly enable companies to target consumers in a more personalised and effective way. In the next few years, we will witness a gradual move from mass marketing to 1-to-1 marketing in on-line travel.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Market Background

Internet users continue their steady growth

Asia Pacific accounts for half global internet users in 2013

Mobile web access booming worldwide

Asia Pacific leads mobile broadband subscriptions

Smartphone to outperform PC sales

Android operating system holds strong leadership in smartphones

Android overtakes iOS in tablet volume sales in 2013

Strong global performance for financial cards

Asia Pacific to strengthen its leadership in financial cards

Asia Pacific leads financial cards transactions value

The rapid rise of online payment systems

Facebook most popular social medium globally

Facebook also leads among mobile users

Google accounts for two thirds of global web searches

Global Overview

Global online travel sales recording healthy growth

Air leading sector for online travel sales, followed by hotels

Western E urope leads online travel sales

Asia Pacific to lead growth in online travel sales over 2013-2018

Consumer Trends in Online Travel

Multi-screen consumer behaviour goes mainstream

Impact of wearable technologies and connected cars

Peer-to-peer and the sharing economy

Rising demand for real-time services

Personalisation required to address too much information

Using big data to target the individual consumer

Holistic approach required

Report Definitions

Definitions

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Megatrends

Strategy Briefing

The New Online Travel Consumer

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About This Report

New Report Guarantee

Overview

Why buy this report?

Internet penetration continues to grow

Internet access goes mobile

Strong performance for online travel sales

Asia Pacific drives online travel growth

Multiscreen consumers

Success of the peer-to-peer model

Big data to revolutionise online travel marketing

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Market Background

Internet users continue their steady growth

Asia Pacific accounts for half global internet users in 2013

Mobile web access booming worldwide

Asia Pacific leads mobile broadband subscriptions

Smartphone to outperform PC sales

Android operating system holds strong leadership in smartphones

Android overtakes iOS in tablet volume sales in 2013

Strong global performance for financial cards

Asia Pacific to strengthen its leadership in financial cards

Asia Pacific leads financial cards transactions value

The rapid rise of online payment systems

Facebook most popular social medium globally

Facebook also leads among mobile users

Google accounts for two thirds of global web searches

Global Overview

Global online travel sales recording healthy growth

Air leading sector for online travel sales, followed by hotels

Western E urope leads online travel sales

Asia Pacific to lead growth in online travel sales over 2013-2018

Consumer Trends in Online Travel

Multi-screen consumer behaviour goes mainstream

Impact of wearable technologies and connected cars

Peer-to-peer and the sharing economy

Rising demand for real-time services

Personalisation required to address too much information

Using big data to target the individual consumer

Holistic approach required

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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