The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJul 2014
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Online travel consumers have been changing at a very fast pace in the last couple of years, encouraging companies to be equally swift in adapting their business models. Multiple screens, wearable electronics, the peer-to-peer model and big data analytics are only some of the challenges which will dictate the evolution of the online travel competitive environment in the next few years, and which travel companies will need to address successfully to defend and strengthen their competitive position
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Internet users are recording steady growth worldwide and reached 2.7 billion globally in 2013. Their rise is expected to continue in the next years driven by Asia Pacific where internet users are expected to be 1.7 billion by 2018.
Mobile broadband subscriptions outpaced fixed broadband subscriptions over the review period, driven by the popularity of smartphones and tablets, to reach 2.1 billion by 2013.
Global online travel sales amounted to US$590 billion in 2013 and are expected to grow faster than total travel sales in the forecast period, to reach US$950 billion, or 31% of total travel sales by 2018.
Asia Pacific is expected to drive global growth in on-line travel in the forecast period, with its on-line travel sales more than doubling from US$85 billion in 2013 to US$190 billion in 2018.
Consumers today use multiple internet devices in a sequential or simultaneous manner. Travel companies need to build a flexible technological architecture in order to reach them, including a presence in wearable technologies.
Recent years have seen the rise of the peer-to-peer model in the travel industry. Today consumers not only share their reviews and comments online with their peers but also successfully provide them with travel services.
Big data analytics will increasingly enable companies to target consumers in a more personalised and effective way. In the next few years, we will witness a gradual move from mass marketing to 1-to-1 marketing in on-line travel.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.