The Power of the Consumer: How the Consumer Health Industry Can Succeed with the Next Generation of Consumers

Introduction

Scope

Objectives of Global Briefing

Key Findings

Purchasing Influences

Consumer Health Purchasing Influences

Broader Access to Information

Growth Rates of Computers, Internet Users & Mobile Phones

Access to Information: Cross Model Influences

Access to Information: The Rise of Social Media

Access to Information: US-based Websites Get Personal

Access to Information: Trusted Advisors

Quality Concerns

Quality Concerns

US Cough, Cold and Allergy Remedies Companies

Top Brands in US Cough, Cold and Allergy Remedies Market

Candidates for Growing Share in US CCA Market

Public Health Initiatives

Public Health Initiatives

Public Health Initiatives: Case Study

Economic Concerns: Income and Purchasing Power

Retail Trends

Retail Trends: Western Retailers in Emerging Markets

Where Do Consumers Shop?

Retail Growth Opportunities: Case Studies

Concerns About Distribution Expansion: Case Studies

Channel Battles Around the World: Case Studies

Changes in Consumer Behaviour

Changes in Consumer Behaviour

Consumer Responses to Economic Conditions

The Rise of Herbal/Traditional Products

Consumer Health vs. Food and Beverages

An Ounce of Prevention

Dietary Supplement Trends

Forecast Dietary Supplement Trends

Cultures of Prevention

Rise of Private Label

The Rise of Private Label/Store Brand

Top Five OTC Categories: Market vs. Private Label Growth

Consumer Health Private Label/Store Brand Global Growth

Success Strategies

Success Strategies

Collaborating with Retailers

Consumer Health vs. Packaged Food Global Distribution

The Future of Retailing

The ‘Total Health Solution’

Combination Products

Multivitamins: The Classic Combination Product

Combination Products Forecast Growth

Combination Products Performance by Region

Kits: Implements with Many Purposes

Innovation and Final Conclusions

Innovation

Cycle of Innovation

Key Consumer Health Issues to Stimulate Innovation

Government Investment in Innovation: Taiwan Case Study

Manufacturing Innovation: Case Study

Final Conclusions

Final Conclusions

Report Definitions

Definitions (1)

Definitions (2)

Definitions (3)

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