Strategy Briefing

The Power of the Consumer: How the Consumer Health Industry Can Succeed with the Next Generation of Consumers

63 pages, Oct 2010

US$2,000

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About This Report

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Economic conditions and advances in communications technologies have changed how and where consumers purchase consumer health products. Private label brands, retail distribution expansion, social media, and product quality concerns have become key factors in purchasing decisions. Even as economies rebound, consumer behaviour has fundamentally changed. The question is: have consumers permanently altered how, why, and where they purchase consumer health products?

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

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Introduction

Scope

Objectives of Global Briefing

Key Findings

Purchasing Influences

Consumer Health Purchasing Influences

Broader Access to Information

Growth Rates of Computers, Internet Users & Mobile Phones

Access to Information: Cross Model Influences

Access to Information: The Rise of Social Media

Access to Information: US-based Websites Get Personal

Access to Information: Trusted Advisors

Quality Concerns

US Cough, Cold and Allergy Remedies Companies

Top Brands in US Cough, Cold and Allergy Remedies Market

Candidates for Growing Share in US CCA Market

Public Health Initiatives

Public Health Initiatives: Case Study

Economic Concerns: Income and Purchasing Power

Retail Trends

Retail Trends: Western Retailers in Emerging Markets

Where Do Consumers Shop?

Retail Growth Opportunities: Case Studies

Concerns About Distribution Expansion: Case Studies

Channel Battles Around the World: Case Studies

Changes in Consumer Behaviour

Consumer Responses to Economic Conditions

The Rise of Herbal/Traditional Products

Consumer Health vs. Food and Beverages

An Ounce of Prevention

Dietary Supplement Trends

Forecast Dietary Supplement Trends

Cultures of Prevention

Rise of Private Label

The Rise of Private Label/Store Brand

Top Five OTC Categories: Market vs. Private Label Growth

Consumer Health Private Label/Store Brand Global Growth

Success Strategies

Collaborating with Retailers

Consumer Health vs. Packaged Food Global Distribution

The Future of Retailing

The ‘Total Health Solution’

Combination Products

Multivitamins: The Classic Combination Product

Combination Products Forecast Growth

Combination Products Performance by Region

Kits: Implements with Many Purposes

Innovation and Final Conclusions

Innovation

Cycle of Innovation

Key Consumer Health Issues to Stimulate Innovation

Government Investment in Innovation: Taiwan Case Study

Manufacturing Innovation: Case Study

Final Conclusions

Report Definitions

Definitions (1)

Definitions (2)

Definitions (3)

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Megatrends

Strategy Briefing

The Power of the Consumer: How the Consumer Health Industry Can Succeed with the Next Generation of Consumers

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of Global Briefing

Key Findings

Purchasing Influences

Consumer Health Purchasing Influences

Broader Access to Information

Growth Rates of Computers, Internet Users & Mobile Phones

Access to Information: Cross Model Influences

Access to Information: The Rise of Social Media

Access to Information: US-based Websites Get Personal

Access to Information: Trusted Advisors

Quality Concerns

Quality Concerns

US Cough, Cold and Allergy Remedies Companies

Top Brands in US Cough, Cold and Allergy Remedies Market

Candidates for Growing Share in US CCA Market

Public Health Initiatives

Public Health Initiatives

Public Health Initiatives: Case Study

Economic Concerns: Income and Purchasing Power

Retail Trends

Retail Trends: Western Retailers in Emerging Markets

Where Do Consumers Shop?

Retail Growth Opportunities: Case Studies

Concerns About Distribution Expansion: Case Studies

Channel Battles Around the World: Case Studies

Changes in Consumer Behaviour

Changes in Consumer Behaviour

Consumer Responses to Economic Conditions

The Rise of Herbal/Traditional Products

Consumer Health vs. Food and Beverages

An Ounce of Prevention

Dietary Supplement Trends

Forecast Dietary Supplement Trends

Cultures of Prevention

Rise of Private Label

The Rise of Private Label/Store Brand

Top Five OTC Categories: Market vs. Private Label Growth

Consumer Health Private Label/Store Brand Global Growth

Success Strategies

Success Strategies

Collaborating with Retailers

Consumer Health vs. Packaged Food Global Distribution

The Future of Retailing

The ‘Total Health Solution’

Combination Products

Multivitamins: The Classic Combination Product

Combination Products Forecast Growth

Combination Products Performance by Region

Kits: Implements with Many Purposes

Innovation and Final Conclusions

Innovation

Cycle of Innovation

Key Consumer Health Issues to Stimulate Innovation

Government Investment in Innovation: Taiwan Case Study

Manufacturing Innovation: Case Study

Final Conclusions

Final Conclusions

Report Definitions

Definitions (1)

Definitions (2)

Definitions (3)

Why buy this report?

Want to find out more about this report?

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