The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreNov 2014
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Smartwatches and smart jewellery have seen a flurry of product launches in 2013 and 2014.This report analyses the leading products and their possible impact on the existing personal accessories market. It also proposes steps to enhance the appeal of smart accessories among consumers.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Both smart accessories and smart apparel present lucrative growth opportunities for electronics manufacturers. They could provide real-time assistance to everyday users, while presenting developers and advertisers with an all-new platform for reaching consumers.
Exclusive fitness trackers such as Fitbit and the Pebble smartwatch were among the first entrants into the smart accessories landscape. However, electronics giants Samsung and Apple are expected to dominate in 2015 and will be joined by watch conglomerates such as Fossil and Timex.
Smartwatches differ from a majority of the traditional watches in several ways. Although they might affect certain price segments in the short term, smartwatches will end up helping rather than hindering overall sales of watches.
Current smartwatches and smart jewellery products are still some way short of being a package of design and features that could become socially acceptable.
Smart accessories will reduce everyday reliance on smartphones, but manufacturers need to quickly address the concerns over design and privacy in order to attract consumers. Jewellery and watch specialist retail presents an opportunity which could be exploited through partnerships or self-run outlets.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.