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Strategy Briefing

The Present and Future of Smart Accessories

35 pages, Nov 2014

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Smartwatches and smart jewellery have seen a flurry of product launches in 2013 and 2014.This report analyses the leading products and their possible impact on the existing personal accessories market. It also proposes steps to enhance the appeal of smart accessories among consumers.

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Novosibirsk report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Potential of wearable smart electronics

Both smart accessories and smart apparel present lucrative growth opportunities for electronics manufacturers. They could provide real-time assistance to everyday users, while presenting developers and advertisers with an all-new platform for reaching consumers.

Leading competitors

Exclusive fitness trackers such as Fitbit and the Pebble smartwatch were among the first entrants into the smart accessories landscape. However, electronics giants Samsung and Apple are expected to dominate in 2015 and will be joined by watch conglomerates such as Fossil and Timex.

Smartwatches will not kill the watch

Smartwatches differ from a majority of the traditional watches in several ways. Although they might affect certain price segments in the short term, smartwatches will end up helping rather than hindering overall sales of watches.

Sceptical consumers

Current smartwatches and smart jewellery products are still some way short of being a package of design and features that could become socially acceptable.

Accelerating the adoption of smart accessories

Smart accessories will reduce everyday reliance on smartphones, but manufacturers need to quickly address the concerns over design and privacy in order to attract consumers. Jewellery and watch specialist retail presents an opportunity which could be exploited through partnerships or self-run outlets.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Progression of electronics

Recognising the potential of wearables

Flagship wearable electronics

Overlying Industry Dynamics

State of categories and retail channels

Varying degrees of fragmentation

Leading Smart Accessories

Exclusive fitness trackers

Samsung Gear delivers a standalone smartwatch

Assessing Gear S

Widely anticipated launch of the Apple Watch

Assessing Apple Watch

Notable smartwatch competition

Status quo in smart jewellery

Prospective jewellery stars of 2015

Impact on Traditional Accessories

Resilience of watch conglomerates

Pricing strategy limits influence

Different target consumer

Stirring up smart jewellery

Consumer Concerns

Product features and availability

Design

Functions and performance

Society and privacy

Recommendations

Promote strengths, address weaknesses

Use immense opportunity of apps

Include jewellery and watch specialist retail

Be aware of the threat of a crowded market

definitions

Category definitions

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

The Present and Future of Smart Accessories

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

Potential of wearable smart electronics

Leading competitors

Smartwatches will not kill the watch

Sceptical consumers

Accelerating the adoption of smart accessories

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Progression of electronics

Recognising the potential of wearables

Flagship wearable electronics

Overlying Industry Dynamics

State of categories and retail channels

Varying degrees of fragmentation

Leading Smart Accessories

Exclusive fitness trackers

Samsung Gear delivers a standalone smartwatch

Assessing Gear S

Widely anticipated launch of the Apple Watch

Assessing Apple Watch

Notable smartwatch competition

Status quo in smart jewellery

Prospective jewellery stars of 2015

Impact on Traditional Accessories

Resilience of watch conglomerates

Pricing strategy limits influence

Different target consumer

Stirring up smart jewellery

Consumer Concerns

Product features and availability

Design

Functions and performance

Society and privacy

Recommendations

Promote strengths, address weaknesses

Use immense opportunity of apps

Include jewellery and watch specialist retail

Be aware of the threat of a crowded market

definitions

Category definitions

Why buy this report?

Want to find out more about this report?

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