The Present and Future of Smart Accessories

Potential of wearable smart electronics

Both smart accessories and smart apparel present lucrative growth opportunities for electronics manufacturers. They could provide real-time assistance to everyday users, while presenting developers and advertisers with an all-new platform for reaching consumers.

Leading competitors

Exclusive fitness trackers such as Fitbit and the Pebble smartwatch were among the first entrants into the smart accessories landscape. However, electronics giants Samsung and Apple are expected to dominate in 2015 and will be joined by watch conglomerates such as Fossil and Timex.

Smartwatches will not kill the watch

Smartwatches differ from a majority of the traditional watches in several ways. Although they might affect certain price segments in the short term, smartwatches will end up helping rather than hindering overall sales of watches.

Sceptical consumers

Current smartwatches and smart jewellery products are still some way short of being a package of design and features that could become socially acceptable.

Accelerating the adoption of smart accessories

Smart accessories will reduce everyday reliance on smartphones, but manufacturers need to quickly address the concerns over design and privacy in order to attract consumers. Jewellery and watch specialist retail presents an opportunity which could be exploited through partnerships or self-run outlets.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment