The Priceline Group (renamed Booking Holdings in February 2018) is the second largest online travel agency worldwide in terms of gross bookings, which totalled USD81 billion in 2017. The group utilises the agency model to ensure strong profits, and relies heavily on Booking.com as its most important brand. Despite new CEO Glenn Fogel stating the company is focusing on organic growth, the acquisition of Momondo shows the company is open to M&A activity when the opportunity arises.
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Euromonitor International's report on Priceline Group Inc, The delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy. Company and market share data provide a detailed look at the financial position of Priceline Group Inc, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Priceline Group Inc, The.
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