The Priceline Group in Travel

March 2018

The Priceline Group (renamed Booking Holdings in February 2018) is the second largest online travel agency worldwide in terms of gross bookings, which totalled USD81 billion in 2017. The group utilises the agency model to ensure strong profits, and relies heavily on as its most important brand. Despite new CEO Glenn Fogel stating the company is focusing on organic growth, the acquisition of Momondo shows the company is open to M&A activity when the opportunity arises.

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Euromonitor International's report on Priceline Group Inc, The delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy. Company and market share data provide a detailed look at the financial position of Priceline Group Inc, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Priceline Group Inc, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Priceline Group Inc, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Travel research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.



Strategic Evaluation

The Priceline Group becomes Booking Holdings
Key company facts
Brand portfolio
Financial assessment
Booking a far more valuable company than Expedia
Booking steps on some toes in meta-search
Will end to rate parity affect
SWOT: Booking Holdings
Key strategic objectives and challenges

Competitive Positioning

Booking outpaces the global travel intermediaries market
Booking close second, but contest is coming
Booking consolidates its ranking after astronomical rise
Regional performance

Geographic and Category Opportunities

Online travel intermediaries: Asia Pacific to drive growth
Booking falls behind Expedia in the US
Western Europe is the largest market for Booking
First Ctrip and now Meituan to grow in China
Aggressive focus on vacation rentals by
OpenTable’s performance positive after downgrade
Rideways offers ease of booking for last-mile transportation

Brand Strategy

Brand strategy at a glance
Booking shifts spending slightly towards TV interface moving beyond accommodation
Strong in mobile
Automation is the way forward for Booking


Keeping its feet on the ground: No focus on the cloud yet focuses on a sustainable future


Focus on mobile and expansion opportunities

Why buy this report:

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