The Procter & Gamble Co in Beauty and Personal Care Company Profile

December 2021

Procter & Gamble holds second place in the beauty and personal care market. With a wide range of daily use products within hair care, men’s grooming, oral care and skin care, Procter & Gamble showed resilience during COVID-19, as consumers used such products to maintain their hygiene, cleanliness and beauty. In 2020 and 2021, it continued with product innovation, exploring beauty tech, digitalisation and sustainability through its globally well-established and distributed brands.

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Overview:

Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Procter & Gamble Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Introduction

Executive summary

State of Play

Top companies at a glance
Procter & Gamble’s global footprint
US and China led growth, while other countries show potential
Market momentum propelling Procter & Gamble’s growth

Exposure to Future Growth

Impact of COVID-19 on Procter & Gamble (1)
Impact of COVID-19 on Procter & Gamble (2)
Brand innovation and digital engagements to drive opportunity
Top companies expected to maintain their positions
Consumer perceptions of top Procter & Gamble brands

Competitive Positioning

Unilever and L'Oréal stand out amongst competitors
Procter & Gamble benefits from portfolio of regularly used products
Procter & Gamble remains the leader in many categories internationally
Well-established core brands maintain their competitive positions

Hair Care

Asia Pacific and North America lead Procter & Gamble’s hair care sales
Shampoo, and conditioners and treatments lead company sales
Emerging markets account for much of forecast growth
Herbal Essences embraces power of plant while remaining sustainable

Men’s Grooming

Men’s grooming growth coming from emerging markets
Men’s shaving continues to dominate men’s grooming sales
Despite rising demand for toiletries, growth still comes from men’s shaving
The Gillette Company launches King C Gillette beard grooming range

Oral Care

Dominance in North America and strong growth in Asia Pacific
Procter & Gamble’s sales concentrated in toothbrushes and toothpaste
US and China will continue to lead company sales in oral care
P&G drives growth from Oral B brushes and Crest premium toothpastes

Skin Care

Asia Pacific drives demand for Procter & Gamble’s skin care brands
Procter & Gamble’s skin care sales are concentrated in facial care
China forecast to dominate growth in skin care
Olay builds on its brand value for product innovation and new launches

Key Findings

Key findings

Appendix

Projected company s ales: FAQs
Projected company s ales: FAQs
Overview of Beauty Survey: product and brand coverage
Overview of Beauty Survey

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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