The Procter & Gamble Co in Beauty and Personal Care

Company Profile

About This Report

Nov 2019

The Procter & Gamble Co reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group three years ago. Since then, the company has been prioritising organic growth; a strategy which only recently began to show signs of promise. Despite revenue growth, the behemoth’s market share continues to crumble. Adapting to shifts in consumers’ needs, tapping into macro trends and leading with innovation remain the challenges for the company.

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The Procter & Gamble Co in Beauty and Personal Care

Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Sun Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our Sun Care research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report



Executive summary

State of Play

Top beauty and personal care companies at a glance
Procter & Gamble’s global footprint
Procter & Gamble: growth stems from emerging markets
Brand divestment hits the company’s growth
Consumer perceptions of top Procter & Gamble brands

Exposure to Future Growth

China set to underpin future growth
The throttlehold of the top 10

Competitive Positioning

Upward sales trend but share losses
Unilever closes in, while divestment reduces the overlap with L’Oréal
Unrivalled ranking in men’s shaving…
… with plenty of room for growth in facial care
Impressive geographic reach among billion dollar brands…
…but smaller agile brands create opportunities for growth

Hair Care

Developed markets lead to stagnant growth in hair care
Dynamic emerging markets offer future growth for Procter & Gamble
Reviving US shares with premium products
Room for development in hair care in the US

Men’s Grooming

Market shifts in men’s grooming
Untapped potential in men’s toiletries
Retaining leadership through product innovation
Beard care: A natural extension for Procter & Gamble?

Oral Care

Procter & Gamble lags behind its rivals in oral care
Emerging markets hold the key to strengthening its global position
Long-term potential for power toothbrushes

Key Findings

Key findings


Projected company sales – FAQs
Projected company sales – FAQs
Overview of Beauty Survey
Overview of Beauty Survey: product and brand coverage
About Euromonitor International’s Industry Forecast Model
Growth decomposition explained
Soft drivers and the Industry Forecast Model
Significance and applications for growth decomposition
Key applications for Industry Forecast Model