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Strategy Briefing

The Recovery and the Macroeconomic Balancing Act: Part 1 – The Regional Angle

35 pages, Aug 2013

US$1,200

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The global volume growth of alcoholic drinks in 2012 was a carbon copy of 2011, underpinned by emerging markets, particularly China. The reality of the marketplace, however, is much more complex. The US returned to growth, helping to buoy the financial results of some leading multinationals and there was evidence of super-premium brands performing strongly. This suggests that companies do not have to be subservient to market conditions, but can affect their own futures.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Alcoholic drinks sales are mirroring macroeconomic peaks and troughs

The correlation between socio-economic indicators and alcohol consumption patterns translates into cautious optimism for the industry in 2013.

Mature markets dominate value while emerging ones have a firm grip on volume

Historically more advanced and established alcoholic drinks markets tend to account for higher value, while emerging ones account for higher volume. As the latter resume their growth while the former stagnate, the balance is changing fast.

On- and off-trade moving in tandem

The precarious balance is a running theme that can be witnessed in value narrowly outperforming volume growth, at the same time that on- and off-trade sales performance are also moving hand-in-hand.

Western Europe and Australasia are showing maturity

While Western Europe is suffering from the combined pressure of poor macroeconomic indicators and maturity, Australasia's volume declines are due purely to the loss of ground by the dominant beer category.

Uncertain prognoses for North America and Eastern Europe

While North America shows the first signs of a cyclical resurgence, there are still doubts that this is sustainable. Eastern Europe is highlighting the volatility pitfalls that are inescapable in emerging markets, regardless of their potential.

Asia Pacific, MEA and Latin America are spearheading global growth

Asia Pacific, MEA and Latin America are all retaining their solid performance, although fluctuations deriving from sociopolitical instability and shifting drinking habits can lead to temporary blips.

Geographic diversification is more essential than ever

Geographical diversification is the only way for companies to escape volatility, fight maturity and secure healthy volume and value growth in an increasingly challenging operating environment.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Objectives

Key findings

Setting the Scene

Economies recover, but uncertainty remains

Alcoholic drinks growth mirrors macroeconomic trends

The volume vs value conundrum

Emerging markets become more valuable in 2017

Gap in disposable incomes still significant

Key themes to the balancing act

State of the Industry: Reasons for Caution and Optimism

Walking the line

On-trade: A narrow lead

The good, the bad and the ugly

Regional Analysis: The Good, the Bad and the Ugly

Regional divergences: A bird's eye view

Sub zero: Western Europe

Sub zero: Australasia

Cautious optimism: North America

Cautious optimism: Eastern Europe

Booming emergence: Middle East and Africa

Booming emergence: Latin America

Booming emergence: Asia Pacific

Corporate Strategies: Opportunities Through Diversification

Geographic spread of leading alcoholic drinks companies

Mature markets still relevant

Maturity in context

Diageo's change of focus

The corporate balancing act

Prospects: A Glimpse of the Future

Mapping out the future: Alcoholic drinks projections for 2012-2017

Forecast period: Familiar themes and the value of solid projections

Report Definitions

Definitions

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Megatrends

Strategy Briefing

The Recovery and the Macroeconomic Balancing Act: Part 1 – The Regional Angle

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About This Report

New Report Guarantee

Overview

Why buy this report?

Alcoholic drinks sales are mirroring macroeconomic peaks and troughs

Mature markets dominate value while emerging ones have a firm grip on volume

On- and off-trade moving in tandem

Western Europe and Australasia are showing maturity

Uncertain prognoses for North America and Eastern Europe

Asia Pacific, MEA and Latin America are spearheading global growth

Geographic diversification is more essential than ever

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

Setting the Scene

Economies recover, but uncertainty remains

Alcoholic drinks growth mirrors macroeconomic trends

The volume vs value conundrum

Emerging markets become more valuable in 2017

Gap in disposable incomes still significant

Key themes to the balancing act

State of the Industry: Reasons for Caution and Optimism

Walking the line

On-trade: A narrow lead

The good, the bad and the ugly

Regional Analysis: The Good, the Bad and the Ugly

Regional divergences: A bird's eye view

Sub zero: Western Europe

Sub zero: Australasia

Cautious optimism: North America

Cautious optimism: Eastern Europe

Booming emergence: Middle East and Africa

Booming emergence: Latin America

Booming emergence: Asia Pacific

Corporate Strategies: Opportunities Through Diversification

Geographic spread of leading alcoholic drinks companies

Mature markets still relevant

Maturity in context

Diageo's change of focus

The corporate balancing act

Prospects: A Glimpse of the Future

Mapping out the future: Alcoholic drinks projections for 2012-2017

Forecast period: Familiar themes and the value of solid projections

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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