The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2013
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The global volume growth of alcoholic drinks in 2012 was a carbon copy of 2011, underpinned by emerging markets, particularly China. The reality of the marketplace, however, is much more complex. The US returned to growth, helping to buoy the financial results of some leading multinationals and there was evidence of super-premium brands performing strongly. This suggests that companies do not have to be subservient to market conditions, but can affect their own futures.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The correlation between socio-economic indicators and alcohol consumption patterns translates into cautious optimism for the industry in 2013.
Historically more advanced and established alcoholic drinks markets tend to account for higher value, while emerging ones account for higher volume. As the latter resume their growth while the former stagnate, the balance is changing fast.
The precarious balance is a running theme that can be witnessed in value narrowly outperforming volume growth, at the same time that on- and off-trade sales performance are also moving hand-in-hand.
While Western Europe is suffering from the combined pressure of poor macroeconomic indicators and maturity, Australasia's volume declines are due purely to the loss of ground by the dominant beer category.
While North America shows the first signs of a cyclical resurgence, there are still doubts that this is sustainable. Eastern Europe is highlighting the volatility pitfalls that are inescapable in emerging markets, regardless of their potential.
Asia Pacific, MEA and Latin America are all retaining their solid performance, although fluctuations deriving from sociopolitical instability and shifting drinking habits can lead to temporary blips.
Geographical diversification is the only way for companies to escape volatility, fight maturity and secure healthy volume and value growth in an increasingly challenging operating environment.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.