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Strategy Briefing

The Resilience of Leisure Travel

33 pages, May 2011

US$2,000

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Leisure travel has shown a degree of resilience to the economic downturn, with the declines recorded in 2009 being smaller than those seen in business travel. With strong growth rates in 2010 and a brand new class of leisure traveller emerging rapidly in developing markets, future forecasts point to a positive sales performance and new opportunities for travel and tourism business willing and able to capitalise on this segment.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

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Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Key findings

Global and Regional Analysis

Leisure travel on the rebound

Business travel shows strong rebound

Emerging markets lead disposable income growth in 2010

Global leisure travel at a glance 2010

Leisure spending growing in emerging markets

Winners and losers in total leisure trips 2010

Hong Kong is the most visited city

Key Trends and Developments

Value for money offers gaining popularity

Leisure travel demand grows “older”

Leisure travellers are more adventurous

Mixing business and leisure

Luxury travel demand snapshot

Role of social media for leisure travellers

Social media to spot offers and discounts

Rail strives to attract green-conscious leisure travellers

Experiences are key

North America leads leisure travel online sales

Dynamic packaging to improve margins

Spa sales are fast developing in India

North America: The king of attractions

Global Prospects

Flat future growth

Emerging markets drive future growth

Future drivers for leisure tourism

Asia-Pacific countries are the biggest winners

Report Definitions

Definitions

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Megatrends

Strategy Briefing

The Resilience of Leisure Travel

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global and Regional Analysis

Leisure travel on the rebound

Business travel shows strong rebound

Emerging markets lead disposable income growth in 2010

Global leisure travel at a glance 2010

Leisure spending growing in emerging markets

Winners and losers in total leisure trips 2010

Hong Kong is the most visited city

Key Trends and Developments

Value for money offers gaining popularity

Leisure travel demand grows “older”

Leisure travellers are more adventurous

Mixing business and leisure

Luxury travel demand snapshot

Role of social media for leisure travellers

Social media to spot offers and discounts

Rail strives to attract green-conscious leisure travellers

Experiences are key

North America leads leisure travel online sales

Dynamic packaging to improve margins

Spa sales are fast developing in India

North America: The king of attractions

Most popular tourist attractions worldwide

Global Prospects

Flat future growth

Emerging markets drive future growth

Future drivers for leisure tourism

Asia-Pacific countries are the biggest winners

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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