The Rise of Hydration Beverages in Southeast Asia

Introduction

Overview of hydration beverages in Southeast Asia

Performance of Hydration Beverages

What exactly is a hydration beverage?

Total volume performance of hydration beverages across Southeast Asia

Bottled water dominate retail value sales of hydration beverages

Drivers Behind Demand for Hydration

What shapes the demand for hydration beverages in Southeast Asia?

Various Hydration Consumer Groups

Three general hydration consumption groups

Everyday replenishment: value added functionality in bottled water

Everyday replenishment: juice drinks still remains relevant for hydration

Active and advanced: sports drinks shifts towards healthier variants

Lifestyle and natural: Coconut water continues to remain niche

Potential Challenges and Opportunities

Potential challenges for hydration beverage players

Opportunities for hydration beverage players

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