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Strategy Briefing

The Rise of Hydration Beverages in Southeast Asia

Jan 2019

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

With growing awareness of healthy living in Southeast Asia, hydration beverages have garnered increased attention. While still bottled water continues to dominate, new product innovations in the form of flavours and specific health benefits have emerged, catering to various hydration needs. This report outlines the trends in hydration beverages, as well as several key considerations for beverage players.

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Overview

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Overview of hydration beverages in Southeast Asia

there has been greater interest and consumption of hydration beverages due to its health positioning, While still bottled water continues to dominate, new product innovations in the form of flavours and specific health benefits has emerged catering to consumer taste sophistication and increased demand for hydration beverages. With growing awareness of healthy living,

The report seeks to explore the performance of various hydration beverage categories, the different hydration consumer groups as well as evaluating both opportunities and challenges faced within this category.

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Introduction

Overview of hydration beverages in Southeast Asia

Performance of Hydration Beverages

What exactly is a hydration beverage?

Total volume performance of hydration beverages across Southeast Asia

Bottled water dominate retail value sales of hydration beverages

Drivers Behind Demand for Hydration

What shapes the demand for hydration beverages in Southeast Asia?

Various Hydration Consumer Groups

Three general hydration consumption groups

Everyday replenishment: value added functionality in bottled water

Everyday replenishment: juice drinks still remains relevant for hydration

Active and advanced: sports drinks shifts towards healthier variants

Lifestyle and natural: Coconut water continues to remain niche

Potential Challenges and Opportunities

Potential challenges for hydration beverage players

Opportunities for hydration beverage players

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Megatrends

Strategy Briefing

The Rise of Hydration Beverages in Southeast Asia

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Overview of hydration beverages in Southeast Asia

Want to find out more about this report?

Table of Contents

Introduction

Overview of hydration beverages in Southeast Asia

Performance of Hydration Beverages

What exactly is a hydration beverage?

Total volume performance of hydration beverages across Southeast Asia

Bottled water dominate retail value sales of hydration beverages

Drivers Behind Demand for Hydration

What shapes the demand for hydration beverages in Southeast Asia?

Various Hydration Consumer Groups

Three general hydration consumption groups

Everyday replenishment: value added functionality in bottled water

Everyday replenishment: juice drinks still remains relevant for hydration

Active and advanced: sports drinks shifts towards healthier variants

Lifestyle and natural: Coconut water continues to remain niche

Potential Challenges and Opportunities

Potential challenges for hydration beverage players

Opportunities for hydration beverage players

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Strategy Briefing

The Rise of Hydration Beverages in Southeast Asia

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Overview of hydration beverages in Southeast Asia

Want to find out more about this report?

Table of Contents

Introduction

Overview of hydration beverages in Southeast Asia

Performance of Hydration Beverages

What exactly is a hydration beverage?

Total volume performance of hydration beverages across Southeast Asia

Bottled water dominate retail value sales of hydration beverages

Drivers Behind Demand for Hydration

What shapes the demand for hydration beverages in Southeast Asia?

Various Hydration Consumer Groups

Three general hydration consumption groups

Everyday replenishment: value added functionality in bottled water

Everyday replenishment: juice drinks still remains relevant for hydration

Active and advanced: sports drinks shifts towards healthier variants

Lifestyle and natural: Coconut water continues to remain niche

Potential Challenges and Opportunities

Potential challenges for hydration beverage players

Opportunities for hydration beverage players

Why buy this report?

Want to find out more about this report?

Recently Viewed

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