Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a lack of physical activity, these “lifestyle” diseases pose significant challenges to consumers, businesses and governments, while driving new lifestyle trends and creating new market opportunities for many industries.
“Lifestyle” diseases refer to health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels.
The rate of diabetes prevalence for emerging and developing countries has been increasing and has already surpassed the rate in developed nations as a whole.
More than two-thirds of the world’s obese population now lives in developing and emerging countries, while the trend is rising amidst higher consumption of convenience food and sugary drinks, and insufficient physical activity
High blood pressure is becoming more prevalent in developing countries than in developed nations, as consumers in high-income countries already actively implement prevention measures such as reducing their intake of salt and fat and pursuing healthier lifestyles.
The rate of raised cholesterol prevalence in emerging and developing economies is now catching up with that in developed countries, as dietary habits, particularly in developing cities, are turning towards higher consumption of meat, fast food and soft drinks.
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