Mobile games have become the most influential segments of toys and games, accounting for 20% of sales in 2016 and with an expected CAGR of 13% over the period to 2021. This growth has had a ripple effect across toys and games, as traditional toys attempt to fight increasing age compression, while video game companies shift more of their portfolio into the mobile space. Mobile gaming will spread its influence further as nearly every child will now grow up in a household with smartphone access.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Mobile games enjoyed enormous growth globally over 2011-2016, growing by a CAGR of 49%, and driving value growth for the entire toys and games industry. This growth is having a ripple effect across traditional toys and video games, as manufacturers and developers look for ways to contend with or benefit from mobile gaming.
Emerging markets have been one of the fastest growing areas of mobile gaming, however developed markets are still the larger area of sales globally. In addition, developed markets have higher penetration of smartphones, meaning children have greater access to these devices, accelerating age compression as children are moving more quickly from traditional toys to video games.
With rapid growth of mobile games, players within traditional toys and video games are looking for ways to adapt. Within traditional toys, manufacturers are looking to integrate mobile gaming into their products, while video game developers are moving their non-mobile games to the mobile platform.
In video games, hand-held and online gaming have seen the greatest impact of the rise of mobile gaming, with consoles largely being abandoned and online games moved to mobile, especially in China. AR/VR headsets, however, could benefit as mobile-based VR has the potential to tap into the large mobile gaming base.
Mobile games’ fast growth is expected to continue over the period to 2021, leading toys and games as a whole. However, this growth will get slower closer to 2021 as smartphone proliferation slows, suggesting an upper limit for mobile games, which will lead to further shifts across traditional toys and video games.