Strategy Briefing

The Sharing Economy in Lodging

Jun 2016

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The sharing economy in lodging has seen unprecedented growth over the past decade. This briefing uses up-to-date country data on short-term rentals to paint an accurate picture of the impact on the lodging sector around the world. Providing insights into legislative issues, societal and environmental impacts, and the future outlook, this briefing attempts to understand current and future developments.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Sharing economy comes in many shapes and sizes

The sharing economy has grown strongly in the past years. While Airbnb started off as a pure peer-to-peer player, it is increasingly moving towards a business-to-peer model, and newer platforms such as Onefinestay are championing the peer-to-business-to-peer model.

Plethora of drivers makes sharing economy popular with all generations

Thrift, sustainability, technology, experience, authenticity and lightweight living are all drivers for the growth of the sharing economy. While Millennials are an important target group for short-term rental platforms, the average age of users indicates that older generations are also warming to the idea.

Airbnb lining up to be largest short-term rental player

Airbnb is the most talked about short-term rental platform, and for good reason. It is just behind HomeAway in value sales, and is expected to grow to become the second largest player in the entire lodging industry by 2020.

Legislators still catching up with fast pace of expansion

Legislation on short-term rentals is currently wide-ranging at both national and local levels, ranging from bans, improving legislation, collaboration on tax collection, or a complete lack of action by legislators.

Social and environmental benefits of sharing unclear

Sharing economy players have promoted their positive impact on society and the environment, but more independent research is needed to determine the effect of these players on issues such as income equality and sustainability.

Business travel opening up to the sharing economy

Business travel has traditionally close ties with the hotel industry, but this is starting to change with a big push from Airbnb and changing expectations from business travellers, which can benefit sharing economy players.

Future looks rosy with many opportunities for growth

Strong growth potential remains for short-term rentals, as demand and supply are set to increase in many destinations.

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Introduction

Scope

Defining short-term rentals

“The New Consumerism”

Key findings

Understanding the Sharing Economy

The rise of the sharing economy

Sharing economy timeline

Defining the sharing economy in lodging

Drivers propelling sharing economy

Online drives sharing economy growth

Experiences over possessions

Millennials as key target group?

Exploring Short-term Rentals

Short-term rentals’ growth mainly in volume, value lags behind

Average sales per listing falling as popularity has grown

Airbnb catching HomeAway with diverse geographical coverage

HomeAway changing tact to remain competitive

Short-term rental impact on hotel industry currently limited

Lodging remains dominated by hotels

Short-term rentals showing growth, but so do hotels

Short-term rental platforms closing in on top hotel chains

Hotels respond to short-term rentals’ growth

Legislating the Sharing Economy

Short-term rental legislation a mixed bag

Case study: Airbnb’s tussle with legislators around the world

Airbnb flourishes in Paris

Airbnb faces stiff battle in New York City

Airbnb effectively disrupts lodging landscape in Amsterdam

Barcelona blames Airbnb for overcapacity

Airbnb’s response to criticism will impact future legislation

Future challenges of legislating the sharing economy

Societal Impacts of Sharing

Higher household incomes offer letting opportunities

Sharing economy to benefit from gig economy

Can the sharing economy reduce gender inequality?

Environmental sustainability in the sharing economy

Business Travel and Sharing

Business travellers important for lodging industry

Online channel important for corporate bookings

Airbnb targets business travellers to grow sales

Future Outlook and Recommendations

Largest destinations likely to show slow future growth

Largest growth to come from developed countries

What will the lodging landscape look like in five years’ time?

Online platforms provide insight into Airbnb’s future

Can the sharing economy break down silos?

Recommendations

Why buy this report?

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Megatrends

Strategy Briefing

The Sharing Economy in Lodging

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Sharing economy comes in many shapes and sizes

Plethora of drivers makes sharing economy popular with all generations

Airbnb lining up to be largest short-term rental player

Legislators still catching up with fast pace of expansion

Social and environmental benefits of sharing unclear

Business travel opening up to the sharing economy

Future looks rosy with many opportunities for growth

Want to find out more about this report?

Table of Contents

Introduction

Scope

Defining short-term rentals

“The New Consumerism”

Key findings

Understanding the Sharing Economy

The rise of the sharing economy

Sharing economy timeline

Defining the sharing economy in lodging

Drivers propelling sharing economy

Online drives sharing economy growth

Experiences over possessions

Millennials as key target group?

Exploring Short-term Rentals

Short-term rentals’ growth mainly in volume, value lags behind

Average sales per listing falling as popularity has grown

Airbnb catching HomeAway with diverse geographical coverage

HomeAway changing tact to remain competitive

Short-term rental impact on hotel industry currently limited

Lodging remains dominated by hotels

Short-term rentals showing growth, but so do hotels

Short-term rental platforms closing in on top hotel chains

Hotels respond to short-term rentals’ growth

Legislating the Sharing Economy

Short-term rental legislation a mixed bag

Case study: Airbnb’s tussle with legislators around the world

Airbnb flourishes in Paris

Airbnb faces stiff battle in New York City

Airbnb effectively disrupts lodging landscape in Amsterdam

Barcelona blames Airbnb for overcapacity

Airbnb’s response to criticism will impact future legislation

Future challenges of legislating the sharing economy

Societal Impacts of Sharing

Higher household incomes offer letting opportunities

Sharing economy to benefit from gig economy

Can the sharing economy reduce gender inequality?

Environmental sustainability in the sharing economy

Business Travel and Sharing

Business travellers important for lodging industry

Online channel important for corporate bookings

Airbnb targets business travellers to grow sales

Future Outlook and Recommendations

Largest destinations likely to show slow future growth

Largest growth to come from developed countries

What will the lodging landscape look like in five years’ time?

Online platforms provide insight into Airbnb’s future

Can the sharing economy break down silos?

Recommendations

Why buy this report?

Want to find out more about this report?

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