The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJun 2016
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The sharing economy in lodging has seen unprecedented growth over the past decade. This briefing uses up-to-date country data on short-term rentals to paint an accurate picture of the impact on the lodging sector around the world. Providing insights into legislative issues, societal and environmental impacts, and the future outlook, this briefing attempts to understand current and future developments.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The sharing economy has grown strongly in the past years. While Airbnb started off as a pure peer-to-peer player, it is increasingly moving towards a business-to-peer model, and newer platforms such as Onefinestay are championing the peer-to-business-to-peer model.
Thrift, sustainability, technology, experience, authenticity and lightweight living are all drivers for the growth of the sharing economy. While Millennials are an important target group for short-term rental platforms, the average age of users indicates that older generations are also warming to the idea.
Airbnb is the most talked about short-term rental platform, and for good reason. It is just behind HomeAway in value sales, and is expected to grow to become the second largest player in the entire lodging industry by 2020.
Legislation on short-term rentals is currently wide-ranging at both national and local levels, ranging from bans, improving legislation, collaboration on tax collection, or a complete lack of action by legislators.
Sharing economy players have promoted their positive impact on society and the environment, but more independent research is needed to determine the effect of these players on issues such as income equality and sustainability.
Business travel has traditionally close ties with the hotel industry, but this is starting to change with a big push from Airbnb and changing expectations from business travellers, which can benefit sharing economy players.
Strong growth potential remains for short-term rentals, as demand and supply are set to increase in many destinations.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.