The Strauss Group Ltd in Hot Drinks

Company Profile

About This Report

May 2016

This report covers the global hot drinks portfolio of the Strauss Group Ltd, which consists almost entirely of coffee. It analyses Strauss’s financial performance, its coffee sales in the key markets of Israel and Eastern Europe, its joint holdings in Brazil, and opportunities for expansion into new categories and geographies.

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The Strauss Group Ltd in Hot Drinks

Euromonitor International's report on Strauss Group Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Coffee market and the global economy.

Company and market share data provide a detailed look at the financial position of Strauss Group Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Strauss Group Ltd.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Strauss Group Ltd provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Coffee research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts
Strauss Group corporate structure
Strauss Group global presence
Strauss Group yearly revenues have levelled off recently …
…with coffee being one of the major reasons why
Negative currency effects dominate Strauss’s financial results
Strauss coffee revenue y split between instant and fresh
Elite is Strauss’s most important brand
SWOT: The Strauss Group Ltd

Competitive Positioning

The world’s top 10 hot drink companies by sales 2015
Strauss performed roughly on par with other major hot drinks players

Market Assessment

Strauss coffee is heavily focused on Israel and Eastern Europe
Brazil: New acquisitions improve Strauss’s positioning
Israel: Trouble at home
Israel: Declining fortunes of instant are causing portfolio shift
Poland: Losing share in Strauss’s biggest market by volume
Romania: Losing share in another key market
Romania: Market outlook positive for Strauss
Small footprint in Russia but significant potential
The challenges of being an Israeli company

Recommendations

Diversification away from Eastern Europe key
Possibilities for expansion in several regions
Opportunities remain in instant, but primarily in Asia
Pods should be a priority
Balancing volume and value in global markets
Summary of growth opportunities

Appendix: Competitor Analytics

Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models

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