The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreOct 2013
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With the struggle for shelf space at an all time high, this global briefing explores how private label food is developing and where its penetration is threatening the dominance of global food brands. From its domination of the economy ranges through to the use of fantasy brands, this report examines the tactics and priorities for private label food and what successful brands are doing to justify their existence on the supermarket shelf.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Value is still the core message that private label food needs to send. However, no longer confined to the economy segment, private label food is starting to offer value across the entire pricing spectrum.
The success of modern grocery retail formats such as discounters and hypermarkets has seen large retailers consolidate their positions at a faster pace than packaged food companies. Ultimately this has weakened the position of many brands and bolstered the availability of private label.
Private label sold at higher price points offer higher margins and will remain an attractive area for many retailers. Whilst indulgence, convenience and health will help to justify a higher price, value must still be the prime offering for premium private label food.
Despite its success, the growth of private label in food is not inevitable and many brands have managed to steal market share away from private label through more convenient formats, health innovations or simply better taste.
Building brand loyalty is the only long term defense against private label food and this will depend on the marketing efforts of brands. This can be achieved in many ways and provides a unique advantage over private label food.
Despite private label losing share at a global level in packaged food, it has actually increased its share in most markets and will continue to be a major consideration for food brands.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.