Strategy Briefing

The Struggle For Sustainable Tourism Development

Feb 2017

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

With 2017 being the UN International Year of Sustainable Tourism for Development, this report provides a conceptual and practical view of the key issues, developments, initiatives, opportunities and challenges that the tourism industry, and in particular the hospitality industry, faces with regards to sustainable development. The report suggests that tourism businesses need to look beyond the business case and involve all stakeholders, even if this will throw up challenges.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Governments, businesses and individuals all have to take responsibility

Sustainable tourism development can only be achieved if governments, businesses and individuals take responsibility for improving their (and others’) behaviour. Understanding of behaviour is improving, but taking responsibility is often lacking.

Popular destinations struggling with long-term sustainability

Analysis of sustainable country rankings and top tourist destinations reveals little to no correlation. There is, however, a clear shift in attitudes towards mass tourism in the most popular destinations, with cities and islands limiting or even banning tourists in an effort to improve long-term sustainability.

The business case for sustainable development falls short

The overwhelming reason for tourism businesses to implement environmental practices is to reduce costs. However, to achieve genuinely sustainable tourism development, companies will need to go beyond the business case and use truly innovative thinking around guest expectations and use sustainability practices to improve experiences.

The attitude-behaviour gap provides challenges

While individuals feel increasingly responsible for their impact on the environment, there remains a gap between their attitudes towards sustainability and actual behaviour. How to include tourists in businesses’ efforts will be a key challenge to increase sustainability of the tourism industry.

The environmental certification landscape reduces clarity, rather than improving it

There is an increasing amount of information available about hotels’ sustainability practices, but the proliferation of different certification schemes, and other programmes and standards, has the opposite effect to what it tries to achieve. Instead of providing clarity regarding which hotels are the frontrunners, the sheer number of different programmes only clouds the market.

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Introduction

Scope

Report objective

Key takeaways

Climate Change: Taking Responsibility

The science behind climate change

What have we got to do with it?

Having (and taking) responsibility

Governments sign, but do not always act

Sustainable Development Goals focus on “the future we want”

Companies grappling with their social responsibilities

Weak sustainability approach will not solve issues

Individuals worry about climate change

Consumers feel responsible for mitigation

Defining Sustainable Tourism

Brief history of sustainability in the travel industry

Defining sustainable tourism

Creating balance: Tourism sustainability principles

Types of tourism related to sustainable tourism

Managing Destinations Sustainably

Travel becoming a human right for all to enjoy

Sustainability as indicator for destination success?

No correlation between sustainability and destination popularity

Popular destinations grappling with sustainability

Sustainability in Lodging

Reasons for hotels to implement CSR practices

Collaboration or competition?

Environmental commitments by top hotel companies

Environmental sustainability in the sharing economy

Case study: Water conservation

Baseline water stress: A global map

Water conservation as risk avoidance

Water management opportunities

How hotels put the case for water conservation on the agenda

NGO collaboration for better results: Two approaches

Getting Travellers Involved

Attitudes and values do not always translate into actions

The struggle between luxury and frugality

The fine line of information provision

Convincing guests to re-use their towels

Environmental certifications to inform booking guests

Certifications: can guests see the forest for the trees?

Other environmental standards further cloud offering

Outlook and Recommendations

What will the future hold

Recommendations

Why buy this report?

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Megatrends

Strategy Briefing

The Struggle For Sustainable Tourism Development

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Governments, businesses and individuals all have to take responsibility

Popular destinations struggling with long-term sustainability

The business case for sustainable development falls short

The attitude-behaviour gap provides challenges

The environmental certification landscape reduces clarity, rather than improving it

Want to find out more about this report?

Table of Contents

Introduction

Scope

Report objective

Key takeaways

Climate Change: Taking Responsibility

The science behind climate change

What have we got to do with it?

Having (and taking) responsibility

Governments sign, but do not always act

Sustainable Development Goals focus on “the future we want”

Companies grappling with their social responsibilities

Weak sustainability approach will not solve issues

Individuals worry about climate change

Consumers feel responsible for mitigation

Defining Sustainable Tourism

Brief history of sustainability in the travel industry

Defining sustainable tourism

Creating balance: Tourism sustainability principles

Types of tourism related to sustainable tourism

Managing Destinations Sustainably

Travel becoming a human right for all to enjoy

Sustainability as indicator for destination success?

No correlation between sustainability and destination popularity

Popular destinations grappling with sustainability

Sustainability in Lodging

Reasons for hotels to implement CSR practices

Collaboration or competition?

Environmental commitments by top hotel companies

Environmental commitments by top hotel companies

Environmental commitments by top hotel companies

Environmental commitments by top hotel companies

Environmental sustainability in the sharing economy

Case study: Water conservation

Baseline water stress: A global map

Water conservation as risk avoidance

Water management opportunities

How hotels put the case for water conservation on the agenda

NGO collaboration for better results: Two approaches

Getting Travellers Involved

Attitudes and values do not always translate into actions

The struggle between luxury and frugality

The fine line of information provision

Convincing guests to re-use their towels

Environmental certifications to inform booking guests

Certifications: can guests see the forest for the trees?

Other environmental standards further cloud offering

Outlook and Recommendations

What will the future hold

Recommendations

Why buy this report?

Want to find out more about this report?

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