The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreFeb 2017
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With 2017 being the UN International Year of Sustainable Tourism for Development, this report provides a conceptual and practical view of the key issues, developments, initiatives, opportunities and challenges that the tourism industry, and in particular the hospitality industry, faces with regards to sustainable development. The report suggests that tourism businesses need to look beyond the business case and involve all stakeholders, even if this will throw up challenges.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Sustainable tourism development can only be achieved if governments, businesses and individuals take responsibility for improving their (and others’) behaviour. Understanding of behaviour is improving, but taking responsibility is often lacking.
Analysis of sustainable country rankings and top tourist destinations reveals little to no correlation. There is, however, a clear shift in attitudes towards mass tourism in the most popular destinations, with cities and islands limiting or even banning tourists in an effort to improve long-term sustainability.
The overwhelming reason for tourism businesses to implement environmental practices is to reduce costs. However, to achieve genuinely sustainable tourism development, companies will need to go beyond the business case and use truly innovative thinking around guest expectations and use sustainability practices to improve experiences.
While individuals feel increasingly responsible for their impact on the environment, there remains a gap between their attitudes towards sustainability and actual behaviour. How to include tourists in businesses’ efforts will be a key challenge to increase sustainability of the tourism industry.
There is an increasing amount of information available about hotels’ sustainability practices, but the proliferation of different certification schemes, and other programmes and standards, has the opposite effect to what it tries to achieve. Instead of providing clarity regarding which hotels are the frontrunners, the sheer number of different programmes only clouds the market.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.