The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2018
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This report highlights the five most influential trends that are expected to shape the future of the ethical labels industry, with a particular focus on the food and drinks industry, as well as the ethical claims poised for growth in 2018 and beyond.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Ethical claims are overshadowed by health claims on food and drinks, as healthy lifestyle habits become a normal way of life, with concerns over obesity, food sensitivity, and food-related diseases rising.
Consumers are turning to technology to address confusion whilst shopping, particularly when products are saturated with health and ethical claims.
As the middle classes in developed markets struggle to maintain their economic position, consumers may start to downplay “nice to have” values, such as ethics, in favour of “need to have” values, such as price and taste.
As e-commerce grows, engaging consumers via internet platforms will be important. Ethical positioning will need to go beyond front-of-pack marketing and be incorporated into the consumer shopping journey pre- and post-purchase.
Ethical consumerism is in its infancy, even within developed markets, but shifting market frontiers will offer further potential for growth, particularly in emerging markets.
Among consumers and businesses, increasing attention is being paid to ethics and moral values. However, when it comes to shopping behaviour, ethics still does not top the list.
Ethical values are becoming an important element of premium brands as consumers at all income levels communicate their personal values through their spending.
The meaning of “sustainability” is changing to incorporate the consumer desire to experience more. Choosing the right mix of claims on products will be important in addressing the demand for authenticity.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.