Strategy Briefing

The Two Faces of Fragrances: Evolution in Premium as Mass Stays Strong

Dec 2012

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About This Report

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The fragrance industry has seen a strong resurgence in the last two years on the back of a solid performance in the premium segment. Premium fragrances’ growth surpassed that of mass for the first time in a decade, due to greater emphasis on quality, exclusivity and personalisation. Unit prices continued to rise and pose the biggest challenge to the industry. Brazil’s global dominance should continue to shape the market and the gradual shift in favour of mass offerings.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Up-to-the minute analysis of the latest trends in the industry
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Introduction

Scope

Key findings

Category Analysis

2011 a year of growth for fragrances

Premium fragrances continue to dominate the global market

Premium fragrances the best performing premium segment

Mass market more resilient but premium overtakes in 2011

Premium women’s fragrance dominate

Mass men’s fragrances boosted by Latin America

Mass fragrances catching on

Regional Analysis

Europe leads while Latin America gathers speed

Fragrances dominated by the US and Brazil

North America bounces back

Western Europe holding on

France still dominates premium fragrances in Western Europe

Premium female fragrances boosted by the UK

Latin America fuels growth in fragrances

Latin America dominated by mass products

Brazil’s insignificant presence in premium

Brazil’s mass market threatened by deodorants

Brazil’s teenage population inspires the deodorant market

Premium fragrance market dependent on the US

Russia: A future premium market?

Asia Pacific an untapped region full of opportunities

China overtakes Japan to lead in the region

Men’s fragrances lead in Saudi Arabia

South Africa a fragrance market of the future

Channel Analysis

Non-store channels gaining share

Online retail keeps up the pace, while department stores recover

Direct selling declines in Latin America but still grows globally

Brazil and Russia see strong online penetration

Online discount retailers hinder the Australasia market

Brands use mobile apps and social media to raise awareness

Industry Trends and Issues

Major factors influencing the fragrance industry

Premiumisation vs massification

Celebrity fragrances decline in key markets despite new launches

The rise of body sprays and deodorants

Difficult economic times give rise to smaller packaging

High unit prices in premium fragrances hamper growth in Brazil

Desire for individuality and return to quality fuels luxury and niche

Super-premium fragrances rise as a backlash to celebrity launches

P remium brands taking minimum risk in 2011

Key Prospects

Brazil holds the future for fragrances

Latin America overtakes Western Europe in 2016

Brazil’s high spend per capita shows premium potential

Mass fragrances will continue to gain ground

Conclusions

Report Definitions

Definitions

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Megatrends

Strategy Briefing

The Two Faces of Fragrances: Evolution in Premium as Mass Stays Strong

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Category Analysis

2011 a year of growth for fragrances

Premium fragrances continue to dominate the global market

Premium fragrances the best performing premium segment

Mass market more resilient but premium overtakes in 2011

Premium women’s fragrance dominate

Mass men’s fragrances boosted by Latin America

Mass fragrances catching on

Regional Analysis

Europe leads while Latin America gathers speed

Fragrances dominated by the US and Brazil

North America bounces back

Western Europe holding on

France still dominates premium fragrances in Western Europe

Premium female fragrances boosted by the UK

Latin America fuels growth in fragrances

Latin America dominated by mass products

Brazil’s insignificant presence in premium

Brazil’s mass market threatened by deodorants

Brazil’s teenage population inspires the deodorant market

Premium fragrance market dependent on the US

Russia: A future premium market?

Asia Pacific an untapped region full of opportunities

China overtakes Japan to lead in the region

Men’s fragrances lead in Saudi Arabia

South Africa a fragrance market of the future

Channel Analysis

Non-store channels gaining share

Online retail keeps up the pace, while department stores recover

Direct selling declines in Latin America but still grows globally

Brazil and Russia see strong online penetration

Online discount retailers hinder the Australasia market

Brands use mobile apps and social media to raise awareness

Industry Trends and Issues

Major factors influencing the fragrance industry

Premiumisation vs massification

Celebrity fragrances decline in key markets despite new launches

The rise of body sprays and deodorants

Difficult economic times give rise to smaller packaging

High unit prices in premium fragrances hamper growth in Brazil

Desire for individuality and return to quality fuels luxury and niche

Super-premium fragrances rise as a backlash to celebrity launches

P remium brands taking minimum risk in 2011

Key Prospects

Brazil holds the future for fragrances

Latin America overtakes Western Europe in 2016

Brazil’s high spend per capita shows premium potential

Mass fragrances will continue to gain ground

Conclusions

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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