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Strategy Briefing
The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets
80 pages, Aug 2011
US$2,600
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About This Report
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With health, sustainability, religious and animal welfare issues giving meat a bad name and driving up prices, Western consumers are cutting back on their meat consumption, either by fully embracing vegetarianism/veganism or by adopting a pescetarian, “flexitarian” or vegetable-oriented diet. This new global report examines the ways in which low-meat diets are affecting various consumer markets such as fresh foods, meat-free ready meals, vitamins and dietary supplements, and what the future hold
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
What this report includes
- Top-level strategic analysis of how major consumer trends will influence global markets
- Consumer insight
- Impact across all relevant consumer markets
- Unique graphics and case studies
- Key market snapshots
- Accompanying presentation to synthesise main findings
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Delivery format
PDF/Word
Downloadable from MyPages
Want to find out more about this report?
Request more informationTable of Contents
The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets
EXECUTIVE SUMMARY
Factors affecting meat consumption
Consumer Market Trends
Chart 1 Leading Markets for Meat Alternatives 2010Outlook
Summary 1 Opportunities for Manufacturers of Meat-free FoodsINTRODUCTION AND DEFINITIONS
Introduction
Types of diet
Meat-free dietsLow-meat diets
Meat substitutes
Soya meatWheat gluten
Tofu
Tempeh
Mycoprotein
Vegetable fibres
FACTORS AFFECTING MEAT CONSUMPTION
Growth of vegetarianism
Food scares prompt more consumers to make the changeNumber of vegetarians by country
India has largest non meat-eating communityVegetarianism rare in China and Japan
Germany, Italy and Switzerland lead the way in Europe...
...but France lags behind
Vegetarianism grows rapidly in US
Table 1 Estimated Number of Vegetarians by Country 2010
Improved labelling systems
Celebrity influence
Celebrities support Meatless Mondays campaignThe Oprah Winfrey Show goes vegan for a month
Celebrity chef power in the UK
Ethical concerns
The case against factory farmingConsumer power brings about change
Religious issues
Hindus and Jains are strictly vegetarianSome Buddhists encouraged to avoid meat
Table 2 Selected Religions by Country 2010
Growing Muslim population drives market for lamb
Distribution of halal meat hampered by controversy
Asda introduces halal concessions in UK
Foodservice offers halal options
Kosher meat
Healthy eating trends
The meat controversyBeneficial in moderation
Health implications of a non-meat diet
The meat industry fights back
Sustainability issues
The problems of factory farmingDepleting fish stocks
EU fishing reform
The legacy of Japan’s earthquake
Sustainability and plant-based foods
Food safety issues
From BSE to H1N1E. coli and salmonella scares
Hormone-free beef
Vegetables also hit
Economic issues
Rising incomes make meat more affordable in emerging marketsTable 3 Annual Disposable Incomes Per Household in Selected Countries 2005/2010
Rising meat prices
UK supermarkets use mince as loss leader
Table 4 Retail Price Indices of Fresh Foods in Key Markets 2005-2010
Industry consolidation within vegetarian foods
Meat-free market goes mainstreamKellogg leads the way in the US
Hain Celestial gains international presence
Quorn dominates UK market
Dutch companies at the forefront of meat-free developments
Israeli-based Tivall key player in meat-free kosher foods
Asian meat-free companies focus on tofu-based foods
Ready meal producers introduce meat-free options
Summary 2 Selected Producers of Meat Substitutes 2011
Wider availability of vegetarian food
Retailers step up offerFoodservice introduces more meat-free options
Winners in the US
UK restaurants get creative
Fast food becomes more veggie-friendly
Fast food outlets under pressure from NGOs
Gearing up for Indian expansion
Non-commercial foodservice
CONSUMER MARKET TRENDS
Fresh food overview
Meat and vegetables growth lags behindDemand for convenience
Health trend boosts sales of fruits, nuts and pulses
Fish takes share from meat due to healthier image
Pulses gain importance as protein source
All sectors hit by food safety scandals
Chart 2 Growth Index of Global Fresh Foods by Volume 2005-2010
Meat
Sales by sectorTable 5 Global Sales of Meat by Sector 2005/2010
Sales by country
Table 6 Global Sales of Fresh Meat by Country 2005/2010
Fish and seafood
Sales by sectorTable 7 Global Sales of Fish and Seafood by Sector 2005/2010
Asia-Pacific leads in fish consumption
Sales stagnate in North America and Europe
Table 8 Sales of Fish and Seafood in Selected Countries 2005/2010
Fruit and vegetables
Sales by sectorTable 9 Global Sales of Fruits, Vegetables and Starchy Roots by Sector 2005/2010
China continues to lead global consumption
High prices and convenience hinder the growth of greens
Bananas lead growth in fruits
Fresh potatoes lose out to more convenient alternatives
Table 10 Sales of Fruits, Vegetables and Starchy Roots in Selected Countries 2005/2010
Nuts and pulses
Sales by sectorTable 11 Global Sales of Nuts and Pulses by Sector 2005/2010
Brazilians eat the most pulses
Walnuts benefit from healthy positioning
Table 12 Sales of Nuts and Pulses in Selected Countries 2005/2010
Meat substitutes
Market remains nicheSoy-based products show strongest growth
New product development boosts sales
Companies step up marketing efforts
Table 13 Global Retail Sales of Meat Alternatives by Sector 2005/2010
Table 14 Retail Sales of Meat Alternatives in Selected Countries 2005/2010
Vegetarian ready meals
Chart 3 Global Retail Sales of Vegetarian Ready Meals by Sector 2005/2010Sales of vegetarian ready meals by country
Table 15 Retail Sales of Frozen Vegetarian Ready Meals by Country 2005/2010
Table 16 Sales of Chilled Vegetarian Ready Meals by Country 2005/2010
Table 17 Sales of by Canned/Preserved Vegetarian Ready Meals by Country 2005/2010
Vitamins and dietary supplements
The need to supplement a non-meat dietMarket boosted by growing concern over health prevention
Protein supplements replace meat
Table 18 Global Retail Sales of Vitamins and Dietary Supplements by Sector 2005/2010
US and Japan form largest markets
Table 19 Retail Sales of Non-herbal Dietary Supplements in Selected Countries 2005/2010
KEY MARKET TRENDS
China
Trends in fresh food consumptionFood safety of paramount importance to consumers
Pork dominates meat consumption
Chart 4 China: Consumption of Fresh Foods by Type 2005/2010
Extent of vegetarianism
France
Trends in fresh food consumptionChart 5 France: Consumption of Fresh Foods by Type 2005/2010
Extent of vegetarianism
Chart 6 France: Vegetarian Statistics 2010
Germany
Trends in fresh food consumptionE. coli scare likely to hit vegetable sales further in 2011
Chart 7 Germany: Consumption of Fresh Foods by Type 2005/2010
Extent of vegetarianism
Chart 8 Germany: Vegetarian Statistics 2010
India
Trends in fresh food consumptionLack of cold facilities hampers growth
Chart 9 India: Consumption of Fresh Foods by Type 2005/2010
Extent of vegetarianism
Chart 10 India: Vegetarian Statistics 2010
Japan
Trends in fresh food consumptionFish dominates sales, but meat showing stronger growth
Chart 11 Japan: Consumption of Fresh Foods by Type 2005/2010
Extent of vegetarianism
Chart 12 Japan: Vegetarian Statistics 2010
UK
Trends in fresh food consumptionChart 13 UK: Consumption of Fresh Foods by Type 2005/2010
Extent of vegetarianism
Meat-reducers
Established market for meat alternatives
Chart 14 UK: Vegetarian Statistics 2010
US
Trends in meat consumptionFruits gain share at the expense of vegetables
Chart 15 US: Consumption of Fresh Foods by Type 2005/2010
Extent of vegetarianism
Table 20 Consumption of Animal-derived Products Among US Adults 2009
Youth market shows similar trends
Table 21 Consumption of Animal-derived Products Among US Youths 2010
Meat reducers on the rise
Well established meat-free market
Chart 16 US: Vegetarian Statistics 2010
FUTURE OUTLOOK
Trends in fresh food consumption
The vegetable divideMeat sales will continue to rise gradually
Pulses and nuts to see strongest growth
Focus on improving food safety
Buying local
Table 22 Forecast Sales of Fresh Foods by Sector 2010/2015
The need to promote a varied diet
Greater demand for quality
In vitro meat – a solution for the future?
Meat-free developments
Further growth predicted for vegetarians and meat-reducersMeat-free to go mainstream
Competition among meat-free brands will intensify
Differentiating the offer is key
Potential in emerging markets
Chart 17 Forecast Retail Sales of Meat Alternatives 2010/2015
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.