The Wealth Report: How To Win The High Net Worth Market

Introduction

Scope

Key findings

The high net worth club

Rising number of ultra-HNWIs since 2008

Ultra-HNWI population and wealth is highly concentrated

A look beyond North America

North America also dominates the HNWI sub-segment

Key Wealth Markets

Top high net worth markets

USA: positive wealth prospects

Japan: weakest wealth growth among key markets

Germany: highly unequal distribution of wealth

China: a robust engine of wealth creation

United Kingdom: HNWI immigration is set to continue

How To Capture High Net Worth Consumers

Global luxury goods sales is posting healthy growth

Luxury cars account for over half of global luxury goods sales

Challenges in reaching high net worth consumers

Strategies to win over high net worth consumers

The newly wealthy hold the key to business growth

Behaviour of the newly wealthy

Harrods : targeting the newly wealthy

HNWIs increasingly demand seamless omnichannel ease

LVMH : offering a seamless, integrated brand experience

Healthy living is the new wealthy living

Dream Cruises : in pursuit of health and wellness

Personalisation

Miu Miu : made for you

Authenticity

Shang Xia: capturing the “authenticity” of Chinese art and culture

Many high net worth purchases are based on personal enjoyment

McLaren : indulging customers in experiences money can’t buy

Conclusion

The USA to remain by far the most important high net worth market

China to boast the second largest HNWI wealth…

… and to drive global luxury goods sales

Downward trend in Algeria, Argentina, Nigeria and Venezuela

Marketing to HNWIs: what do you need to know?

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