The World Beyond the Pandemic

June 2021

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic recedes can help economies, companies, and even individuals effectively plan for the long term and better prepare themselves for any future shocks.

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Key Findings

THE COVID-19 PANDEMIC HAS TRIGGERED AND ACCELERATED SHIFTS IN ECONOMIES AND CONSUMERS

The economic, business and consumer landscape of the future will be characterised by digital transformation, globalisation reset, new ways of working and learning, and shifts in consumer priorities and preferences.

A CHANCE TO RESET THE GLOBAL ECONOMY, AND GLOBALISATION

Diversification, digitalisation and sustainability are the evolving trends that will shape future global trade and investment. Meanwhile, global manufacturing will become more people-centred and less geographically-concentrated.

THE PANDEMIC HAS RESHAPED WORK AND EDUCATION

Not only have we all been working and learning remotely, but more of us also need to switch occupations, which necessitates life-long and online learning as well as new ways of working.

NEW PRIORITIES AND PREFERENCES REDEFINE HOW WE LIVE, SHOP AND PLAY

Consumer lifestyles will be home-centric and digitalised, with a greater focus placed on wellbeing and social and environmental responsibility. This will impact all aspects of consumer life, including their decisions on where to live and transport choices.

BUSINESS RESPONSE MUST FOCUS ON PEOPLE

Companies need to put people at their core, embracing inclusive, collaborative and sustainable strategies that focus on the needs of not just consumers, but employees, suppliers and communities alike.

Introduction

Scope
Key findings
A world of new challenges and opportunities
The World Beyond the Pandemic
Exploring the World Beyond the Pandemic
The World Beyond the Pandemic in depth
Future of Globalisation
Future of Work and Education
Future Priorities and Preferences
The World Beyond the Pandemic in focus
Companies are meeting the needs of consumers using various strategies
Diversifying supply chains and markets: Walmart
Making responsible investments: M- Pesa
Adopting a digital first approach: Dropbox
Adopting a digital first approach: Beike
Investing in employee education: Amazon
Aligning to shifts in consumer values and behaviour: Initiativa Imagine

Meeting consumer needs

Aligning to shifts in consumer values and behaviour : Picnic
Prioritising micro-mobility in urban settings: Lime
The World Beyond the Pandemic
Key takeaways
Challenges to overcome
Become tomorrow’s next leader
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