The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn more37 pages, Jul 2017
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At 222 billion units in 2016, thin wall plastic container volumes are predicted to rise in global retail packaging by a CAGR of 2% to 2020. Aside from clear prospects for expansion as yoghurt, cheese and soft drinks sales rise in Asia Pacific and Latin America, the pack type also has much to offer brand owners across the world in creating a better consumer experience. Thin wall containers can be used for their portability as snacking grows, ease meal preparation and also convey product freshness
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As fifth largest pack type in global retail packaging in 2016, thin wall plastic containers is also set to grow further by a CAGR of 2% to 2020. The biggest volume gains will be realised as consumers in Asia Pacific and Latin America switch from loose to packaged food and drinks; particularly in dairy, water, processed and baby foods but also coffee pods and wet pet food.
With growing snacking behaviour, thin wall containers increasingly appeal for their suitability for consumption on the go. As consumers are also more and more concerned about calorie intake, the pack type conveys greater portion control and helps turn dairy products into healthy snacks.
In processed foods such as meat, seafood and ready meals, thin wall plastic containers offer to ease meal preparation. Microwavability gives the pack type a perceived advantage over metal food cans. Product preservation can also be enhanced through pack sizing, multi-compartment design or resealability. Safety is also key in prepared baby food.
As well as functionality, thin wall plastic containers can also help address the increasingly important need for brand owners to induce among consumers a perception of higher quality. Product freshness matters greatly in foods and wet pet foods; which sometimes favours thin wall containers.
Alongside product freshness, thin wall containers grow in appeal as a way to position a product as healthier, particularly as demand for more natural/ organic varieties increases in Western Europe and North America. This can be achieved with smaller pack sizes deemed more premium and with transparent tubs.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.