Tissue and hygiene in Belarus recorded slowing double-digit current value growth in 2018, which was stimulated mainly by growth in retail tissue. Toilet paper recorded the fastest current value growth in 2018, whilst retail adult incontinence recorded one of the slowest growth rates.
Healthy living, busy lifestyles, personalisation and economising affected tissue and hygiene in Belarus during 2018. One of the fastest developing trends was healthy lifestyles.
The competition in tissue and hygiene remained concentrated in the hands of leading foreign players in 2018. The Procter & Gamble Co maintained its leading position in value terms in 2018, thanks to its strong presence in nearly all tissue and hygiene categories.
Major events in the distribution channels for tissue and hygiene in 2018 were mainly linked to general retail development in Belarus. As modern grocery retailers continued its intensive development and consolidation, the highest share of value sales in tissue and hygiene still belonged to hypermarkets, supermarkets and convenience stores.
Tissue and hygiene in Belarus is expected to record continued current value growth and stagnating volume growth in the forecast period, strongly linked to disposable incomes and demographics. Whilst disposable incomes are projected to remain greatly dependent on the economic situation and factors such as the exchange rate and inflation, demographics do not promise intensive development, due to the decreasing total population, birth rate and number of women aged 12-54.
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This industry report originates from Passport, our Tissue and Hygiene market research database.