Tissue and Hygiene in Belarus

Tissue and Hygiene in Belarus

EXECUTIVE SUMMARY

Positive development is stimulated by the improving economic situation

Price remains the major determinant of consumer choices

Cheaper brands see growth, while well-known brands retain their share

Drugstores and internet retailing strengthen in tissue and hygiene

Further growth is expected

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Belarus

HEADLINES

PROSPECTS

The economic downturn continues to affect away-from-home tissue and hygiene

Future optimism due to positive economic outlook

COMPETITIVE LANDSCAPE

The tender system in Belarus prioritises less expensive local products

Private local companies increasingly economise due to declining number of customers

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Belarus

HEADLINES

PROSPECTS

Nappies/diapers/pants sees slight volume growth in 2017

Decreasing VAT on nappies/diapers/pants positively impacts sales

Modern retailing remains the major channel

COMPETITIVE LANDSCAPE

Companies increase their shares due to the disappearance of a few diapers brands

Growing popularity of less expensive brands and private label

Advertising and price reductions to attract local consumers

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Belarus

HEADLINES

PROSPECTS

Continuing volume decline due to the economic downturn

Social embarrassment and high product prices

Reimbursement of adult incontinence prevents further volume decline

COMPETITIVE LANDSCAPE

Key competitors retain their leading positions

Main competition is price

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Retail Tissue in Belarus

HEADLINES

PROSPECTS

Essential nature of retail tissue stimulates volume growth

Toilet paper continues to have a larger category share, driving retail tissue growth

Boxed facial tissues and paper towels see increased interest as disposable incomes grow

COMPETITIVE LANDSCAPE

Major competitors strengthen their share

Private label gains share in toilet paper

Large companies enjoy greater share of paper towels, tableware and facial tissues

CATEGORY DATA

Table 37 Retail Sales of Tissue by Category: Value 2012-2017
Table 38 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 41 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Rx/Reimbursement Adult Incontinence in Belarus

HEADLINES

PROSPECTS

Rx/reimbursement continues to positively impact adult incontinence

Constant growth of minimum living wage positively affects Rx/reimbursement

CATEGORY DATA

Table 43 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017
Table 44 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017
Table 45 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 46 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022

Sanitary Protection in Belarus

HEADLINES

PROSPECTS

Improving economic conditions to result in slight volume growth in the forecast period

Slim/thin/ultra-thin towels remain the most popular

Towels without wings slowly disappear

COMPETITIVE LANDSCAPE

Key sanitary protection competitors continue to strengthen their positions

Foreign competitors retain their dominance

Sanitary protection players offered several new product developments

CATEGORY DATA

Table 47 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 48 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 50 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 51 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 52 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Belarus

HEADLINES

PROSPECTS

Growing popularity of general purpose and baby wipes stimulates value growth

Baby and general purpose wipes still dominate

Modern retailing and internet retailing channels strengthen their positions

COMPETITIVE LANDSCAPE

Highly-fragmented competition

Variety of inexpensive general purpose wipes causes low brand loyalty

Local products increase their share

CATEGORY DATA

Table 53 Retail Sales of Wipes by Category: Value 2012-2017
Table 54 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 56 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 57 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 58 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

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