Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Tissue and Hygiene in

Tissue and Hygiene in Belarus

Jun 2020

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tissue and hygiene

The impact of COVID-19 on the Belarusian tissue and hygiene industry in 2020 is likely to be most noticeable in away-from-home tissue and hygiene. Demand for AFH toilet paper and AFH paper towels slumped during the second quarter of the year as social distancing resulted in a huge slowdown in the consumer foodservice and travel and tourism industries.

COVID-19 country impact

As of 10 May 2020, Belarus had seen around 131 deaths due to COVID-19 and 23,000 cases. The authorities in Belarus have not introduced any quarantines, lockdowns or movement restrictions and the country’s borders remain open.

Development continues as a solid middle-class urban consumer base emerges

Numerous positive factors continued to spur growth in sales across tissue and hygiene in Belarus during 2019. Overall, the country’s stable economic performance in recent years and rapid urbanisation amidst the redevelopment of numerous towns and cities across the country have led to the emergence of a sizeable, affluent and sophisticated urban middle class.

Local and regional manufacturers compete with major global players

At the end the review period, the competitive environment in tissue and hygiene was characterised by a battle between major global players such as the Procter & Gamble Co, Essity AB, Kimberly-Clark Corp, Sofidel Group and Johnson & Johnson on the one hand and strong regional players such as VGP PAO, Torunskie Zaklady Materialow Opatrunkowych SA and Celltex sro on the other. The top 10 is rounded out by local companies Kampary OOO, Densybel OOO, Sipto OOO and Romax PK OOO.

Positive sales growth likely to remain in effect for tissue and hygiene

The forecast period can be expected to bring further positive growth for sales across most tissue and hygiene categories. Nevertheless, demographic factors remain unfavourable generally, especially in terms of the impact of the low birth rate on demand for nappy/diapers/pants and baby wipes.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Belarus for free:

The Tissue and Hygiene in Belarus market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Belarus?
What are the major brands in Belarus?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Tissue and Hygiene in Belarus

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Development continues as a solid middle-class urban consumer base emerges

Local and regional manufacturers compete with major global players

Positive sales growth likely to remain in effect for tissue and hygiene

MARKET INDICATORS

Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

Falling demand due to population decline places limits on category growth

Innovation becomes more important, spurred by higher levels of competition

Sales remain split between premium international brands and low-cost options

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Nappies/Diapers/Pants in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

Unfavourable demographic trends place limits on category sales growth

Sustainable living trends pose a threat to sales of disposable nappies/diapers/pants

Disposable pants emerges as consumers with busy lifestyles demand convenience

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Retail Adult Incontinence in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

The category leaders bet on innovation to improve sales

Demand for retail adult incontinence remains focused on basic low-priced products

The ageing of the Belarusian population continues to support rising demand

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incompetence

Recovery and opportunities

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Rx/Reimbursement Adult Incontinence in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

Belarus’ Rx/reimbursement adult incontinence programme continues

No changes are seen to the Rx/reimbursement programme for adult incontinence

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2014-2019
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2014-2019
Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024

Wipes in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for wipes continues to increase as the consumer base continues to develop

The range of wipes available in Belarus continues to expand

The competitive environment in wipes remains fragmented

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Table 41 Retail Sales of Wipes by Category: Value 2014-2019
Table 42 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 43 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 44 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 45 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Retail Tissue in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail tissue still subject to strong development despite population decline

Paper tableware, paper towels and facial tissues start to emerge strongly

The fragmented competitive environment reflects the basic status of retail tissue

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 47 Retail Sales of Tissue by Category: Value 2014-2019
Table 48 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 49 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 50 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 51 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Away-From-Home Tissue and Hygiene in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

Belarus’ rising profile is a tourist destination boosts demand for AFH tissue

The development of the consumer foodservice industry continues to support growth

Institutional channels are price-focused as local players dominate the AFH supply

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tissue and Hygiene in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Development continues as a solid middle-class urban consumer base emerges

Local and regional manufacturers compete with major global players

Positive sales growth likely to remain in effect for tissue and hygiene

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Belarus

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Development continues as a solid middle-class urban consumer base emerges

Local and regional manufacturers compete with major global players

Positive sales growth likely to remain in effect for tissue and hygiene

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

Falling demand due to population decline places limits on category growth

Innovation becomes more important, spurred by higher levels of competition

Sales remain split between premium international brands and low-cost options

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Nappies/Diapers/Pants in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

Unfavourable demographic trends place limits on category sales growth

Sustainable living trends pose a threat to sales of disposable nappies/diapers/pants

Disposable pants emerges as consumers with busy lifestyles demand convenience

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Retail Adult Incontinence in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

The category leaders bet on innovation to improve sales

Demand for retail adult incontinence remains focused on basic low-priced products

The ageing of the Belarusian population continues to support rising demand

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incompetence

Recovery and opportunities

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

Belarus’ Rx/reimbursement adult incontinence programme continues

No changes are seen to the Rx/reimbursement programme for adult incontinence

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Wipes in Belarus

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for wipes continues to increase as the consumer base continues to develop

The range of wipes available in Belarus continues to expand

The competitive environment in wipes remains fragmented

2020 AND BEYOND

COVID-19 impact