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Learn moreJun 2020
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The impact of COVID-19 on the Belarusian tissue and hygiene industry in 2020 is likely to be most noticeable in away-from-home tissue and hygiene. Demand for AFH toilet paper and AFH paper towels slumped during the second quarter of the year as social distancing resulted in a huge slowdown in the consumer foodservice and travel and tourism industries.
As of 10 May 2020, Belarus had seen around 131 deaths due to COVID-19 and 23,000 cases. The authorities in Belarus have not introduced any quarantines, lockdowns or movement restrictions and the country’s borders remain open.
Numerous positive factors continued to spur growth in sales across tissue and hygiene in Belarus during 2019. Overall, the country’s stable economic performance in recent years and rapid urbanisation amidst the redevelopment of numerous towns and cities across the country have led to the emergence of a sizeable, affluent and sophisticated urban middle class.
At the end the review period, the competitive environment in tissue and hygiene was characterised by a battle between major global players such as the Procter & Gamble Co, Essity AB, Kimberly-Clark Corp, Sofidel Group and Johnson & Johnson on the one hand and strong regional players such as VGP PAO, Torunskie Zaklady Materialow Opatrunkowych SA and Celltex sro on the other. The top 10 is rounded out by local companies Kampary OOO, Densybel OOO, Sipto OOO and Romax PK OOO.
The forecast period can be expected to bring further positive growth for sales across most tissue and hygiene categories. Nevertheless, demographic factors remain unfavourable generally, especially in terms of the impact of the low birth rate on demand for nappy/diapers/pants and baby wipes.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Belarus with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.