Executive Summary

Jun 2019
The economising trend results in slowing double-digit value growth

Tissue and hygiene in Belarus recorded slowing double-digit current value growth in 2018, which was stimulated mainly by growth in retail tissue. Toilet paper recorded the fastest current value growth in 2018, whilst retail adult incontinence recorded one of the slowest growth rates.

Various trends affect tissue and hygiene in Belarus

Healthy living, busy lifestyles, personalisation and economising affected tissue and hygiene in Belarus during 2018. One of the fastest developing trends was healthy lifestyles.

Foreign competitors continue to lead in value terms

The competition in tissue and hygiene remained concentrated in the hands of leading foreign players in 2018. The Procter & Gamble Co maintained its leading position in value terms in 2018, thanks to its strong presence in nearly all tissue and hygiene categories.

Modern grocery retailers and drugstores record stable value growth

Major events in the distribution channels for tissue and hygiene in 2018 were mainly linked to general retail development in Belarus. As modern grocery retailers continued its intensive development and consolidation, the highest share of value sales in tissue and hygiene still belonged to hypermarkets, supermarkets and convenience stores.

The stable performance of tissue and hygiene is set to be led by toilet paper

Tissue and hygiene in Belarus is expected to record continued current value growth and stagnating volume growth in the forecast period, strongly linked to disposable incomes and demographics. Whilst disposable incomes are projected to remain greatly dependent on the economic situation and factors such as the exchange rate and inflation, demographics do not promise intensive development, due to the decreasing total population, birth rate and number of women aged 12-54.

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Tissue and Hygiene in Belarus

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Belarus for free:

The Tissue and Hygiene in Belarus market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Belarus?
  • What are the major brands in Belarus?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Tissue and Hygiene in Belarus

EXECUTIVE SUMMARY

The economising trend results in slowing double-digit value growth
Various trends affect tissue and hygiene in Belarus
Foreign competitors continue to lead in value terms
Modern grocery retailers and drugstores record stable value growth
The stable performance of tissue and hygiene is set to be led by toilet paper

MARKET INDICATORS

Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Belarus

HEADLINES

PROSPECTS

AFH tissue stimulates value growth
Horeca, medical institutions and tourism stimulate volume growth in AFH tissue
Struggling state finances negatively impact volume sales in AFH adult incontinence

COMPETITIVE LANDSCAPE

Price plays an important role in AFH tissue and hygiene

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Nappies/Diapers/Pants in Belarus

HEADLINES

PROSPECTS

Various factors stimulate volume and value sales
The economising trend leads to diminishing brand loyalty
The desire for convenience stimulates growing interest in disposable pants

COMPETITIVE LANDSCAPE

Leading foreign brands enjoy the highest value share
Price sensitivity leads to a growing share of inexpensive brands and promotions
Consumer trends affect new product development

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Retail Adult Incontinence in Belarus

HEADLINES

PROSPECTS

Continuing volume and current value growth in 2018
The economising trend hampers value sales
RX/reimbursement adult incontinence negatively impacts retail adult incontinence

COMPETITIVE LANDSCAPE

Torunskie Zaklady Materialow Opatrunkowych (TZMO) maintains its dominance
New players have greater potential for value share growth
The leading brands offer a wide product variety and availability

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Retail Tissue in Belarus

HEADLINES

PROSPECTS

Retail tissue records stable volume and current value growth
Toilet paper maintains its dominance in retail tissue
The fastest value growth is recorded by drugstores and internet retailing

COMPETITIVE LANDSCAPE

Mid-priced retail tissue brands retain their leading value shares
Unit price becomes a major determinant of consumer choice
Strengthening competition amongst local and foreign competitors

CATEGORY DATA

Table 37 Retail Sales of Tissue by Category: Value 2013-2018
Table 38 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 40 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 41 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 42 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Sanitary Protection in Belarus

HEADLINES

PROSPECTS

Several factors contribute to rising value sales
Local women are more interested in premium sanitary protection
Consumer trends positively influence sanitary protection

COMPETITIVE LANDSCAPE

Major competitors retain their leading value shares
Economising leads to lower brand loyalty and growing price competition
New product developments are inspired by consumer trends

CATEGORY DATA

Table 43 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 44 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Wipes in Belarus

HEADLINES

PROSPECTS

Stable growth stimulated by baby and general purpose wipes
Prise sensitivity leads to the growing presence of discounts and promotions
Economic improvement and consumer trends influence volume sales

COMPETITIVE LANDSCAPE

Tightening competition, with a growing value share of private label and “others”
Inexpensive brands and private label increase their presence in Belarus
New product developments are greatly affected by consumer trends

CATEGORY DATA

Table 49 Retail Sales of Wipes by Category: Value 2013-2018
Table 50 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 52 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 53 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023

Rx/Reimbursement Adult Incontinence in Belarus

HEADLINES

PROSPECTS

State support has a positive effect on RX/reimbursement adult incontinence
Growth in the minimum wage and disabled adults stimulate growth

CATEGORY DATA

Table 55 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2013-2018
Table 56 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2013-2018
Table 57 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 58 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023