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Learn moreMar 2019
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During the review period, tissue and hygiene in Bosnia-Herzegovina was significantly affected by the trends in the economic environment. During the first half of the review period, the economic climate in the country was unfavourable, which kept consumers in an economising mode.
The value growth recorded in tissue and hygiene in Bosnia-Herzegovina during 2018 was the best result recorded in the entire review period, confirming that sales are firmly back on the road to recovery. This stems back to recovery of confidence in the value chain, which has motivated tissue and hygiene players to return to store shelves in full capacity, significantly improving the range and availability of products for consumers in the country to access.
Domestic retail tissue and hygiene manufacturer, Violeta doo, comfortably leads the industry in Bosnia-Herzegovina with a value share higher than the aggregate share of its four closest rivals. Violeta originally focused on retail tissue, expanding from toilet paper to cover all retail tissue formats, riding the wave of grocery retailing consolidation in the country and leveraging its “best value” image to secure prominent shelf space and availability for its products.
The biggest share of retail sales of tissue and hygiene in Bosnia-Herzegovina are generated through modern grocery retailers, with supermarkets as the leading channel. Before the penetration of grocery retailing chains, traditional grocery retailers dominated sales of tissue and hygiene.
Relative to average European, and even Eastern European, per capita consumption, tissue and hygiene in Bosnia-Herzegovina is significantly smaller, which illustrates that there is still significant potential for growth over the forecast period. The economic environment was increasingly favourable at the end of the review period and the trend is likely to extend into the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Bosnia and Herzegovina for free:
The Tissue and Hygiene in Bosnia and Herzegovina market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.