Executive Summary

Mar 2019
Turbulence in the operating environment affects tissue and hygiene

During the review period, tissue and hygiene in Bosnia-Herzegovina was significantly affected by the trends in the economic environment. During the first half of the review period, the economic climate in the country was unfavourable, which kept consumers in an economising mode.

Retailing recovery boosts tissue and hygiene

The value growth recorded in tissue and hygiene in Bosnia-Herzegovina during 2018 was the best result recorded in the entire review period, confirming that sales are firmly back on the road to recovery. This stems back to recovery of confidence in the value chain, which has motivated tissue and hygiene players to return to store shelves in full capacity, significantly improving the range and availability of products for consumers in the country to access.

Violeta tops most categories of tissue and hygiene

Domestic retail tissue and hygiene manufacturer, Violeta doo, comfortably leads the industry in Bosnia-Herzegovina with a value share higher than the aggregate share of its four closest rivals. Violeta originally focused on retail tissue, expanding from toilet paper to cover all retail tissue formats, riding the wave of grocery retailing consolidation in the country and leveraging its “best value” image to secure prominent shelf space and availability for its products.

Shift towards modern grocery retailers continues

The biggest share of retail sales of tissue and hygiene in Bosnia-Herzegovina are generated through modern grocery retailers, with supermarkets as the leading channel. Before the penetration of grocery retailing chains, traditional grocery retailers dominated sales of tissue and hygiene.

Demographic, economic and lifestyle trends clash

Relative to average European, and even Eastern European, per capita consumption, tissue and hygiene in Bosnia-Herzegovina is significantly smaller, which illustrates that there is still significant potential for growth over the forecast period. The economic environment was increasingly favourable at the end of the review period and the trend is likely to extend into the forecast period.

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Tissue and Hygiene in Bosnia-Herzegovina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bosnia and Herzegovina for free:

The Tissue and Hygiene in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Tissue and Hygiene in Bosnia-Herzegovina

EXECUTIVE SUMMARY

Turbulence in the operating environment affects tissue and hygiene
Retailing recovery boosts tissue and hygiene
Violeta tops most categories of tissue and hygiene
Shift towards modern grocery retailers continues
Demographic, economic and lifestyle trends clash

MARKET INDICATORS

Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Improving economic environment supports growth
AFH napkins records the strongest value sales growth
Opportunities for growth exist in away-from-home tissue and hygiene

COMPETITIVE LANDSCAPE

Internationals pioneer away-from-home tissue and hygiene
Domestic companies focus on small customers
Customer base determines the competitive landscape

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Nappies/Diapers/Pants in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Demographic and lifestyle trends clash in nappies/diapers/pants
Disposable pants sees the fastest growth
Junior nappies/diapers benefits most from changing lifestyles

COMPETITIVE LANDSCAPE

Violeta maintains its dominant value share of nappies/diapers/pants
Product design used for differentiation in nappies/diapers/pants
The performance of private label improves in nappies/diapers/pants

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Retail Adult Incontinence in Bosnia-Herzegovina

HEADLINES

PROSPECTS

The perception of retail adult incontinence improves
Retail adult incontinence sales growth slows down in 2018
Opportunities for growth observed in retail adult incontinence

COMPETITIVE LANDSCAPE

Violeta leads retail adult incontinence sales in Bosnia-Herzegovina
Essity achieves the biggest value share increase
No private label recorded in retail adult incontinence

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Retail Tissue in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Performance of retail tissue improves
The average price increases in retail tissue
Boxed facial tissues drive growth in retail tissue

COMPETITIVE LANDSCAPE

Violeta leads retail tissue in Bosnia-Herzegovina
DrenikND records strongest value sales growth
Private label has limited appeal

CATEGORY DATA

Table 37 Retail Sales of Tissue by Category: Value 2013-2018
Table 38 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 40 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 41 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 42 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Sanitary Protection in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Demographic trends negatively affect sanitary protection
Pantyliners drives growth in sanitary protection
Convenience trend shapes sanitary protection

COMPETITIVE LANDSCAPE

Consumers’ preferences in sanitary protection are distilled
Essity achieves the highest value sales growth in 2018
Private label remains small, but its growth potential mounts

CATEGORY DATA

Table 43 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 44 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Wipes in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Wipes sees sales growth slow down in 2018
Home care wipes records strong growth
Availability and range of moist toilet wipes improves

COMPETITIVE LANDSCAPE

Violeta leads sales of wipes in Bosnia-Herzegovina
Private label gains the highest value share increase in wipes
Internationals focus on quality

CATEGORY DATA

Table 49 Retail Sales of Wipes by Category: Value 2013-2018
Table 50 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 52 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 53 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023