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Learn moreApr 2019
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In 2018, retail tissue and hygiene achieved moderate current value growth. This was due to the solid performances of the most robust retail tissue categories – particularly toilet paper, which is the single largest category, and paper towels, which was the second fastest growing retail tissue category, after tablecloths.
The performance of retail tissue and hygiene in 2018 was impacted by conflicting trends which had different impacts. Retail tissue was subject to both significant economising and premiumisation.
In 2018, international companies dominated all retail tissue and hygiene categories. The leading global and regional players within the category compete for share unchallenged by domestic companies.
Traditional grocery retailers dominated overall retailing in Macedonia in 2018. Nonetheless, the distribution of retail tissue and hygiene products in Macedonia is dominated by modern grocery retailers.
Over the forecast period retail tissue and hygiene is set to continue to see growth in current value terms. Despite strong saturation in most categories and the stagnant population, retail tissue and hygiene is actually expected to perform better compared with the review period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in North Macedonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in North Macedonia for free:
The Tissue and Hygiene in North Macedonia market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.