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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Macedonia

42 pages, Apr 2018

US$2,650

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Executive Summary

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Moderate growth of tissue and hygiene as political crisis settles down

In 2017, tissue and hygiene continued its moderate growth as the Macedonian political crisis subsided mid-year following the creation of the new reformist government led by Zoran Zaev of the Social Democratic Union of Macedonia. The new government was a result of the new parliamentary composition that provided the grounds for creation of a new government, which would deal with the alleged serious violations of rule of law and corruption by former government officials during their 11-year rule.

Retail hygiene resumes growth while retail tissue marginally slows

Following decline in 2016, retail hygiene recovered to record marginal value growth in 2017, as consumer confidence improved marginally. Recovery was the result of the positive performance of nappies/diapers/pants, sanitary protection, particularly pantyliners and general purpose and intimate wipes.

International companies overwhelmingly dominate retail tissue and hygiene

Retail tissue and hygiene in Macedonia is dominated by international companies. Within retail hygiene, these are strong multinational and international players, while retail tissue is under the dominance of several regional companies from former Yugoslavia and neighbouring Bulgaria, as well as several Central European companies.

Modern grocery retailers is main distribution channel for retail tissue and hygiene

In 2017, modern grocery retailers dominated distribution of retail tissue and hygiene in Macedonia. Leading distribution channels include supermarkets while discounters, health and beauty specialist retailers, drugstores and hypermarkets held significantly lower share among the modern grocery format.

Retail hygiene to outperform retail tissue which is set to slow down due to maturity

Over the forecast period, retail tissue and hygiene is set to continue to grow, albeit at a slower rate. Overall, retail hygiene is set to outperform retail tissue as volume demand is expected to remain stable.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Macedonia for free:

The Tissue and Hygiene in Macedonia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Macedonia?
What are the major brands in Macedonia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Macedonia

EXECUTIVE SUMMARY

Moderate growth of tissue and hygiene as political crisis settles down

Retail hygiene resumes growth while retail tissue marginally slows

International companies overwhelmingly dominate retail tissue and hygiene

Modern grocery retailers is main distribution channel for retail tissue and hygiene

Retail hygiene to outperform retail tissue which is set to slow down due to maturity

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Macedonia

HEADLINES

PROSPECTS

Public pressure leads to greater investment

Most away-from-home tissue ranges outperform hygiene in 2017

Economising is the main trend affecting away-from-home tissue and hygiene

COMPETITIVE LANDSCAPE

Away-from-home tissue and hygiene is highly fragmented with few distinct players

International players dominate category

Publicly-funded products are subject to Public Procurement Law

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Macedonia

HEADLINES

PROSPECTS

Nappies/diapers/pants nears saturation with limited per capita growth potential

Delayed potty training drives growth of junior nappies/diapers

Local consumers expect greater specific value

COMPETITIVE LANDSCAPE

Procter & Gamble Co leads nappies/diapers/pants in 2017

International players dominate nappies/diapers/pants

Alkaloid AD Skopje is the only domestic company present in nappies/diapers/pants

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Tissue in Macedonia

HEADLINES

PROSPECTS

Stable volume growth of toilet paper and paper towels aids retail tissue

While some economise, others demand more premium retail tissue

Most retail tissue reaches saturation

COMPETITIVE LANDSCAPE

Paloma dd maintains lead within retail tissue despite challenges

International players dominate retail tissue in Macedonia

Essity AB now owns retail tissue brand Zewa

CATEGORY DATA

Table 31 Retail Sales of Tissue by Category: Value 2012-2017
Table 32 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 34 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 35 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Macedonia

HEADLINES

PROSPECTS

Sanitary protection is heavily saturated with minimal room for future growth

Slim/thin/ultra-thin towels dominate sales in 2017

Health-conscious consumers increasingly demand organic and natural products

COMPETITIVE LANDSCAPE

The Procter & Gamble Co leads sales of sanitary protection in 2017

International players dominate sanitary protection in Macedonia

SCA’s hygiene business now separately operated by Essity

CATEGORY DATA

Table 37 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 38 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Macedonia

HEADLINES

PROSPECTS

Convenience trend aids growth of wipes but consumers economise

Personal wipes achieves modest growth due to underperformance of baby wipes

General purpose wipes achieves fastest growth, while home care wipes lack diversity

COMPETITIVE LANDSCAPE

Mega Disposables leads wipes due to strong portfolio

International players dominate wipes in Macedonia

Private label presence within wipes is minimal but growing

CATEGORY DATA

Table 43 Retail Sales of Wipes by Category: Value 2012-2017
Table 44 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 47 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Retail Adult Incontinence in Macedonia

HEADLINES

PROSPECTS

Economising and rationalisation lead to decline of retail adult incontinence

Social stigma continues to limit growth potential of retail adult incontinence

Lack of adequate brand presence and limited distribution affect sales

COMPETITIVE LANDSCAPE

Greek company Mega Disposables SA leads retail adult incontinence

International players dominate retail adult incontinence in Macedonia

Tosama dd exits retail adult incontinence

CATEGORY DATA

Table 49 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 50 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 53 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 54 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

Moderate growth of tissue and hygiene as political crisis settles down

Retail hygiene resumes growth while retail tissue marginally slows

International companies overwhelmingly dominate retail tissue and hygiene

Modern grocery retailers is main distribution channel for retail tissue and hygiene

Retail hygiene to outperform retail tissue which is set to slow down due to maturity

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tissue and Hygiene in Macedonia

EXECUTIVE SUMMARY

Moderate growth of tissue and hygiene as political crisis settles down

Retail hygiene resumes growth while retail tissue marginally slows

International companies overwhelmingly dominate retail tissue and hygiene

Modern grocery retailers is main distribution channel for retail tissue and hygiene

Retail hygiene to outperform retail tissue which is set to slow down due to maturity

MARKET INDICATORS

MARKET DATA

SOURCES

Away-From-Home Tissue and Hygiene in Macedonia

HEADLINES

PROSPECTS

Public pressure leads to greater investment

Most away-from-home tissue ranges outperform hygiene in 2017

Economising is the main trend affecting away-from-home tissue and hygiene

COMPETITIVE LANDSCAPE

Away-from-home tissue and hygiene is highly fragmented with few distinct players

International players dominate category

Publicly-funded products are subject to Public Procurement Law

CATEGORY DATA

Nappies/Diapers/Pants in Macedonia

HEADLINES

PROSPECTS

Nappies/diapers/pants nears saturation with limited per capita growth potential

Delayed potty training drives growth of junior nappies/diapers

Local consumers expect greater specific value

COMPETITIVE LANDSCAPE

Procter & Gamble Co leads nappies/diapers/pants in 2017

International players dominate nappies/diapers/pants

Alkaloid AD Skopje is the only domestic company present in nappies/diapers/pants

CATEGORY DATA

Retail Tissue in Macedonia

HEADLINES

PROSPECTS

Stable volume growth of toilet paper and paper towels aids retail tissue

While some economise, others demand more premium retail tissue

Most retail tissue reaches saturation

COMPETITIVE LANDSCAPE

Paloma dd maintains lead within retail tissue despite challenges

International players dominate retail tissue in Macedonia

Essity AB now owns retail tissue brand Zewa

CATEGORY DATA

Sanitary Protection in Macedonia

HEADLINES

PROSPECTS

Sanitary protection is heavily saturated with minimal room for future growth

Slim/thin/ultra-thin towels dominate sales in 2017

Health-conscious consumers increasingly demand organic and natural products

COMPETITIVE LANDSCAPE

The Procter & Gamble Co leads sales of sanitary protection in 2017

International players dominate sanitary protection in Macedonia

SCA’s hygiene business now separately operated by Essity

CATEGORY DATA

Wipes in Macedonia

HEADLINES

PROSPECTS

Convenience trend aids growth of wipes but consumers economise

Personal wipes achieves modest growth due to underperformance of baby wipes

General purpose wipes achieves fastest growth, while home care wipes lack diversity

COMPETITIVE LANDSCAPE

Mega Disposables leads wipes due to strong portfolio

International players dominate wipes in Macedonia