In 2018, retail tissue and hygiene achieved moderate current value growth. This was due to the solid performances of the most robust retail tissue categories – particularly toilet paper, which is the single largest category, and paper towels, which was the second fastest growing retail tissue category, after tablecloths.
The performance of retail tissue and hygiene in 2018 was impacted by conflicting trends which had different impacts. Retail tissue was subject to both significant economising and premiumisation.
In 2018, international companies dominated all retail tissue and hygiene categories. The leading global and regional players within the category compete for share unchallenged by domestic companies.
Traditional grocery retailers dominated overall retailing in Macedonia in 2018. Nonetheless, the distribution of retail tissue and hygiene products in Macedonia is dominated by modern grocery retailers.
Over the forecast period retail tissue and hygiene is set to continue to see growth in current value terms. Despite strong saturation in most categories and the stagnant population, retail tissue and hygiene is actually expected to perform better compared with the review period.
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This industry report originates from Passport, our Tissue and Hygiene market research database.