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Tissue and Hygiene in Russia

March 2021
USD 2,650
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Overview:

Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Away-From-Home Tissue and Hygiene
  • Retail Adult Incontinence
  • Nappies/Diapers/Pants
  • Sanitary Protection
  • Wipes
  • Retail Tissue
  • RX/Reimbursement Adult Incontinence

If you're in the Tissue and Hygiene industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tissue and Hygiene in Russia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tissue and Hygiene in Russia?
  • Which are the leading brands in Tissue and Hygiene in Russia?
  • How are products distributed in Tissue and Hygiene in Russia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Tissue and Hygiene in Russia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025 Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 1 Birth Rates 2015-2020 Table 2 Infant Population 2015-2020 Table 3 Female Population by Age 2015-2020 Table 4 Total Population by Age 2015-2020 Table 5 Households 2015-2020 Table 6 Forecast Infant Population 2020-2025 Table 7 Forecast Female Population by Age 2020-2025 Table 8 Forecast Total Population by Age 2020-2025 Table 9 Forecast Households 2020-2025

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020 Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020 Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020 Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020 Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020 Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020 Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025 Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Russia

KEY DATA FINDINGS

2020 IMPACT

Demand remains for sanitary protection, being an essential item for many women
Consumers switch from high-priced products and brands throughout 2020
A wide product portfolio helps Procter & Gamble increase its share during COVID-19

RECOVERY AND OPPORTUNITIES

The economic recession shapes the sanitary protection landscape
Tampons post recovery as consumers appreciate ease and convenience
Economic and demographic trends limit volume growth across the forecast period

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020 Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020 Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020 Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020 Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020 Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025 Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

Nappies/Diapers/Pants in Russia

KEY DATA FINDINGS

2020 IMPACT

Home seclusion leads to more nappy changes as children spend less time in day care
Standard nappies/diapers record the weakest decline, offering the widest variety and price-points
Multinational giants lead; however, private label improves its share on the landscape

RECOVERY AND OPPERTUNITIES

Volume growth declines as the economic recessions and low birth rate stifles sales
Price-sensitivity impacts choices across the forecast period, benefiting private label
Falling birth rates and the rise of e-commerce shapes the landscape

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020 Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020 Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020 Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020 Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025 Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Retail Adult Incontinence in Russia

KEY DATA FINDINGS

2020 IMPACT

Value growth is positive, while volume growth continues to decline in 2020
Moderate/heavy adult incontinence performs better than light adult incontinence
Price promotions used by Bella Vostok increases the players share in 2020

RECOVERY AND OPPORTUNITIES

Budget restrictions due to economic difficulties continue to stifle growth
Consumers continue to trust moderate/heavy adult incontinence products more than lighter options
The Rx/reimbursement programme for incontinence products stifles growth

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020 Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020 Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020 Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020 Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025 Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Rx/Reimbursement Adult Incontinence in Russia

KEY DATA FINDINGS

2020 IMPACT

Rx/reimbursement adult incontinence is impacted by the lockdown and ongoing restrictions
COVID-19 dampens government funding for Rx/reimbursement adult incontinence

RECOVERY AND OPPORTUNITIES

Slow growth across the forecast period, aided by ongoing price-sensitivity 
Hoops to jump through to access funding, dampens growth

CATEGORY DATA

Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020 Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020 Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025 Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

Wipes in Russia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling and the focus on health boosts sales of wipes during COVID-19
Lack of on-the-go use and social occasions negative impacts volume growth of certain wipes
Low prices and reasonable quality help local players and private label to succeed

RECOVERY AND OPPORTUNITIES 

Growth declines following the uplift in 2020, returning to positive levels in 2022
Demographic trends challenge growth across the coming years
Growth seen for all purpose wipes due to their multi-purpose nature

CATEGORY DATA

Table 42 Retail Sales of Wipes by Category: Value 2015-2020 Table 43 Retail Sales of Wipes by Category: % Value Growth 2015-2020 Table 44 NBO Company Shares of Retail Wipes: % Value 2016-2020 Table 45 LBN Brand Shares of Retail Wipes: % Value 2017-2020 Table 46 Forecast Retail Sales of Wipes by Category: Value 2020-2025 Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

Retail Tissue in Russia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling behaviour and working from home boosts growth for retail tissue
Paper tableware and paper towels fail to record an uplift in growth
Essity maintains its lead, but private label continues to rise

RECOVERY AND OPPORTUNITIES

Growth reduces in 2021 as demand returns to normal following the outbreak of COVID-19
Growth is driven by toilet paper, which has still not reached saturation
Smaller product areas record differing growth rates across the coming years

CATEGORY DATA

Table 48 Retail Sales of Tissue by Category: Value 2015-2020 Table 49 Retail Sales of Tissue by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of Retail Tissue: % Value 2016-2020 Table 51 LBN Brand Shares of Retail Tissue: % Value 2017-2020 Table 52 Forecast Retail Sales of Tissue by Category: Value 2020-2025 Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Away-From-Home Tissue and Hygiene in Russia

KEY DATA FINDINGS

2020 IMPACT

Volume growth declines as COVID-19 impacts everyday life in Russia
Players reduce AFH tissue costs while investing in antibacterial gel and wipes
Takeaway and delivery services boost growth for AFH tissue and paper towels

RECOVERY AND OPPORTUNITIES

Restrictions hamper sales during 2021, with volume recovery set for 2022
Toilet paper sales remain key, boosting growth across the forecast period
A decline in state funding leads to a negative performance for AFH incontinence

CATEGORY DATA

Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020 Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020 Table 57 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020 Table 58 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020 Table 59 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020 Table 60 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020 Table 61 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020 Table 62 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019 Table 63 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025 Table 64 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Tissue and Hygiene research and analysis database.

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