Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Tissue and Hygiene in

Tissue and Hygiene in Russia

Jun 2020

US$2,650

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tissue and hygiene

COVID-19 has resulted in changes in consumer behaviour and spending patterns which have impacted specific categories within AFH tissue and hygiene. The growing unemployment rate, increasing prices and overall economic volatility of the country have driven more conscious consumption and led to a shift to the economy price segment.

COVID-19 country impact

As of 10 May 2020, Russia had seen around 1,900 deaths due to COVID-19 and 209,700 cases. Restrictions to prevent the spread of COVID-19 have been introduced gradually in Russia.

Economic woes hamper spending by price-sensitive consumers and the state

Tissue and hygiene saw a return to slight growth in current value terms in 2019, although the growth rate remained much lower than that seen earlier in the review period. Growth continued to be hampered by the slow performance of the economy in Russia, which impacted both private and state-funded consumption.

Local players and private label challenge the international leaders

Tissue and hygiene in Russia is led by international heavyweights such as Procter & Gamble, Essity and Kimberly-Clark, with the latter two also managing to extend their value shares in 2019. However, they are constantly being challenged by local manufacturers.

Return to normal purchasing patterns to be quicker in the retail than the AFH channel

Tissue and hygiene is expected to see slightly slower current value growth in the forecast period than that seen during the review period. Within AFH tissue and hygiene, the slowdown can almost entirely be attributed to COVID-19.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Tissue and Hygiene in Russia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Russia?
What are the major brands in Russia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Tissue and Hygiene in Russia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Economic woes hamper spending by price-sensitive consumers and the state

Local players and private label challenge the international leaders

Return to normal purchasing patterns to be quicker in the retail than the AFH channel

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart Tissuee and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Sanitary Protection in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic and demographic trends limit growth

Consumers switch from high-priced to budget categories

A wide product portfolio and good reputation helps Procter & Gamble increase its share

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

Nappies/Diapers/Pants in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Falling birth rate and the poor economy lead sales to plummet

All categories decline, but standard nappies/diapers holds up the best

Huge resources help multinational giants maintain their leading positions

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

Retail Adult Incontinence in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Budget restrictions due to economic difficulties prevent growth

Consumers are not as trusting of light adult incontinence products

Claims of good quality and promotions used by Bella Vostok to attract consumers

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Rx/Reimbursement Adult Incontinence in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Continued although slower growth for a popular programme

Hoops to jump through to access funding

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2014-2019
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2014-2019
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024

Wipes in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Personal wipes dominates and sees strong growth

Growth seen for general purpose wipes due to their multi-purpose nature

Low prices and reasonable quality help local players and private label to succeed

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

Table 42 Retail Sales of Wipes by Category: Value 2014-2019
Table 43 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 45 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 46 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

Retail Tissue in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth driven by toilet paper, which has still not reached saturation

Smaller categories see differing growth rates

Essity maintains its lead but private label continues to rise

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 48 Retail Sales of Tissue by Category: Value 2014-2019
Table 49 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 51 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 52 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Away-From-Home Tissue and Hygiene in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Continued growth masks two contrasting performances

Declining state funding leads to decline for AFH incontinence

AFH toilet paper drives growth in AFH tissue

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 57 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 58 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 59 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 60 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
Table 61 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 62 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 63 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 64 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tissue and Hygiene in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Economic woes hamper spending by price-sensitive consumers and the state

Local players and private label challenge the international leaders

Return to normal purchasing patterns to be quicker in the retail than the AFH channel

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Russia

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Economic woes hamper spending by price-sensitive consumers and the state

Local players and private label challenge the international leaders

Return to normal purchasing patterns to be quicker in the retail than the AFH channel

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Sanitary Protection in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Economic and demographic trends limit growth

Consumers switch from high-priced to budget categories

A wide product portfolio and good reputation helps Procter & Gamble increase its share

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

Nappies/Diapers/Pants in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Falling birth rate and the poor economy lead sales to plummet

All categories decline, but standard nappies/diapers holds up the best

Huge resources help multinational giants maintain their leading positions

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

Retail Adult Incontinence in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Budget restrictions due to economic difficulties prevent growth

Consumers are not as trusting of light adult incontinence products

Claims of good quality and promotions used by Bella Vostok to attract consumers

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Continued although slower growth for a popular programme

Hoops to jump through to access funding

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Wipes in Russia

HEADLINES

PRE-COVID-19 PERFORMANCE

Personal wipes dominates and sees strong growth

Growth seen for general purpose wipes due to their multi-purpose nature

Low prices and reasonable quality help local players and private label to succeed

2020 AND BEYOND

COVID-19 impact