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Learn moreJun 2020
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COVID-19 has resulted in changes in consumer behaviour and spending patterns which have impacted specific categories within AFH tissue and hygiene. The growing unemployment rate, increasing prices and overall economic volatility of the country have driven more conscious consumption and led to a shift to the economy price segment.
As of 10 May 2020, Russia had seen around 1,900 deaths due to COVID-19 and 209,700 cases. Restrictions to prevent the spread of COVID-19 have been introduced gradually in Russia.
Tissue and hygiene saw a return to slight growth in current value terms in 2019, although the growth rate remained much lower than that seen earlier in the review period. Growth continued to be hampered by the slow performance of the economy in Russia, which impacted both private and state-funded consumption.
Tissue and hygiene in Russia is led by international heavyweights such as Procter & Gamble, Essity and Kimberly-Clark, with the latter two also managing to extend their value shares in 2019. However, they are constantly being challenged by local manufacturers.
Tissue and hygiene is expected to see slightly slower current value growth in the forecast period than that seen during the review period. Within AFH tissue and hygiene, the slowdown can almost entirely be attributed to COVID-19.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tissue and Hygiene industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Russia for free:
The Tissue and Hygiene in Russia market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.