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Country Report

Tissue and Hygiene in

Tissue and Hygiene in Russia

45 pages, Mar 2018

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Structural factors continue affecting sales

Tissue and hygiene sales in Russia demonstrated and were impacted by many and various trends, depending on the specific category in 2017.

Price sensitivity and state aid affect category performance

Price sensitivity remained a key factor impacting sales of tissue and hygiene in Russia in 2017. Therefore, despite the recovery of several categories in volume and value terms, the shift of consumers towards cheaper products continued.

Global heavyweights hold share

The competitive landscape in the Russian tissue and hygiene market remained stable in 2017. Although several local companies were strong players, mainly in toilet paper and wipes, the major international players – Procter & Gamble, Essity and Kimberly-Clark – held more than half of all value sales.

Retail consolidation in offline channel continues

Modern retail remains the key sales channel for tissue and hygiene in Russia, benefitting from the expansion of key retail chains in the country. Federal retail chains are growing their presence in various regions of Russia, expelling the less resistant channels, especially independent retailers.

Moderate performance, not a new boom, anticipated

Russian tissue and hygiene sales are anticipated to increase at a moderate pace over the forecast period. The same factors that impacted the market during the review period are expected to remain in place during the forecast period.

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Tissue and Hygiene Sample Report Tissue and Hygiene Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Tissue and Hygiene in Russia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tissue and Hygiene in Russia?
What are the major brands in Russia?
What are the most dynamic tissue and hygiene categories?
What are the major markets for tissue products sales?
What are the major markets for hygiene products sales?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Tissue and Hygiene in Russia

EXECUTIVE SUMMARY

Structural factors continue affecting sales

Price sensitivity and state aid affect category performance

Global heavyweights hold share

Retail consolidation in offline channel continues

Moderate performance, not a new boom, anticipated

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Retail Adult Incontinence in Russia

HEADLINES

PROSPECTS

State support drives sales via Rx, whilst adult incontinence remains an unfamiliar category and uncomfortable topic

Greater demand for light incontinence in retail

Retail impacted by Rx programme

COMPETITIVE LANDSCAPE

Imported products lead adult incontinence

Leading players have strong advantages

Locally manufactured products trying to gain share

CATEGORY DATA

Table 19 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 20 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 21 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 22 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 23 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 24 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Retail Tissue in Russia

HEADLINES

PROSPECTS

Toilet paper on a healthy path

Facial tissues grows in popularity with lower unit price

Other products still undeveloped

COMPETITIVE LANDSCAPE

Zewa brand maintains top position

Hayat Kimya gaining share

Success of private label

CATEGORY DATA

Table 25 Retail Sales of Tissue by Category: Value 2012-2017
Table 26 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 28 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 29 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Rx/Reimbursement Adult Incontinence in Russia

HEADLINES

PROSPECTS

Rx state support continues growing

Further economic uncertainty may hamper more significant Rx/reimbursement

CATEGORY DATA

Table 31 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017
Table 32 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017
Table 33 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 34 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022

Sanitary Protection in Russia

HEADLINES

PROSPECTS

Towels remains the main choice

Demand for innovation recovering

Presumptions for market recovery remain the same

COMPETITIVE LANDSCAPE

Procter & Gamble is too strong to be challenged

Good results for private label

CATEGORY DATA

Table 35 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 36 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 37 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 38 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 39 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 40 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 41 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Russia

HEADLINES

PROSPECTS

Different levels of saturation

Baby wipes continue expansion

Home care wipes go basic

COMPETITIVE LANDSCAPE

Local players establish their leadership

Private label shows impressive results

CATEGORY DATA

Table 42 Retail Sales of Wipes by Category: Value 2012-2017
Table 43 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 45 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 46 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Away-From-Home Tissue and Hygiene in Russia

HEADLINES

PROSPECTS

AFH hygiene is hampered by Rx programme and struggling state financing

Away-from-home tissue follows the positive flood in horeca

AFH wipers not in demand

CATEGORY DATA

Table 48 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 50 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 51 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 52 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 53 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 54 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 57 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 58 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Russia

HEADLINES

PROSPECTS

Category is reaching saturation

Demographic trends impact development

Search for value for money prevails

COMPETITIVE LANDSCAPE

Global brands continue to dominate

Private label increases volume and value share

CATEGORY DATA

Table 59 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 60 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 62 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 63 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 64 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tissue and Hygiene in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

Structural factors continue affecting sales

Price sensitivity and state aid affect category performance

Global heavyweights hold share

Retail consolidation in offline channel continues

Moderate performance, not a new boom, anticipated

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tissue and Hygiene in Russia

EXECUTIVE SUMMARY

Structural factors continue affecting sales

Price sensitivity and state aid affect category performance

Global heavyweights hold share

Retail consolidation in offline channel continues

Moderate performance, not a new boom, anticipated

MARKET INDICATORS

MARKET DATA

SOURCES

Retail Adult Incontinence in Russia

HEADLINES

PROSPECTS

State support drives sales via Rx, whilst adult incontinence remains an unfamiliar category and uncomfortable topic

Greater demand for light incontinence in retail

Retail impacted by Rx programme

COMPETITIVE LANDSCAPE

Imported products lead adult incontinence

Leading players have strong advantages

Locally manufactured products trying to gain share

CATEGORY DATA

Retail Tissue in Russia

HEADLINES

PROSPECTS

Toilet paper on a healthy path

Facial tissues grows in popularity with lower unit price

Other products still undeveloped

COMPETITIVE LANDSCAPE

Zewa brand maintains top position

Hayat Kimya gaining share

Success of private label

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in Russia

HEADLINES

PROSPECTS

Rx state support continues growing

Further economic uncertainty may hamper more significant Rx/reimbursement

CATEGORY DATA

Sanitary Protection in Russia

HEADLINES

PROSPECTS

Towels remains the main choice

Demand for innovation recovering

Presumptions for market recovery remain the same

COMPETITIVE LANDSCAPE

Procter & Gamble is too strong to be challenged

Good results for private label

CATEGORY DATA

Wipes in Russia

HEADLINES

PROSPECTS

Different levels of saturation

Baby wipes continue expansion

Home care wipes go basic

COMPETITIVE LANDSCAPE

Local players establish their leadership

Private label shows impressive results

CATEGORY DATA

Away-From-Home Tissue and Hygiene in Russia

HEADLINES

PROSPECTS

AFH hygiene is hampered by Rx programme and struggling state financing

Away-from-home tissue follows the positive flood in horeca