Tissue and Hygiene in Venezuela

Tissue and Hygiene in Venezuela

EXECUTIVE SUMMARY

Raw material shortages approach their highest levels

New companies gain ground due to supply failures of big players

Local manufacturers dominate tissue and hygiene in an environment of scarcity

Drugstores/parapharmacies lead retail distribution

Tissue and hygiene market expected to continue to shrink

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Venezuela

HEADLINES

PROSPECTS

Horeca is the main distribution channel for away-from-home tissue and hygiene

AFH tissue is now produced with recycled paper

Health crisis hits away-from-home hygiene

COMPETITIVE LANDSCAPE

Papeles Venezolanos (Paveca) is the leading company in retail tissue

New product launches are not anticipated in the forecast period

Local companies lead the institutional channel

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Venezuela

HEADLINES

PROSPECTS

Per capita use of nappies/diapers/pants decreased in review period

Ecological nappies/diapers emerge as a solution for increasing shortage

Lacks of pants accelerates potty training

COMPETITIVE LANDSCAPE

Procter & Gamble de Venezuela (Pampers) leads nappies/diapers/pants in 2017

Regulated prices constrain premium product performance

International brands dominate nappies/diapers/pants

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Tissue in Venezuela

HEADLINES

PROSPECTS

Performance of retail tissue is adversely impacted by business environment

Toilet paper leads retail tissue

Demand for 100% recycled toilet paper virtually absent

COMPETITIVE LANDSCAPE

Papeles Venezolanos (Paveca) is leading retail tissue player

AFH products supply retail demand

Lack of innovation prevails

CATEGORY DATA

Table 31 Retail Sales of Tissue by Category: Value 2012-2017
Table 32 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 34 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 35 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Venezuela

HEADLINES

PROSPECTS

Operating difficulties in the country affect per capita consumption

Poor quality of new brands of sanitary towels affects women’s health

Light adult incontinence products attempt to meet demand for sanitary protection

COMPETITIVE LANDSCAPE

Johnson & Johnson de Venezuela leads sanitary protection

Private label potential hampered by business environment

New product development lacking

CATEGORY DATA

Table 37 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 38 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Venezuela

HEADLINES

PROSPECTS

Product shortages and demand constraints drive adverse performance of wipes in 2017

All-purpose cleaning wipes benefit from shortage of home care products

Baby wipes dominates the category

COMPETITIVE LANDSCAPE

Industrias Corpañal continues to lead wipes

Consumers change purchasing factors over the review period

Lack of new product development noted

CATEGORY DATA

Table 43 Retail Sales of Wipes by Category: Value 2012-2017
Table 44 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 47 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

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