Executive Summary

Mar 2018
Raw material shortages approach their highest levels

Faced with a fall in international oil prices, the Venezuelan government limited the allocation of foreign exchange for imports, with both domestic producers and importers unable to meet consumer demand. The volume decline of tissue and hygiene was greater in 2017 than the review period annual average.

New companies gain ground due to supply failures of big players

Shortages in packaging material supplies such as plastic, inks, adhesives and carton boxes resulting from limited and erratic allocation of foreign exchange has seen domestic toilet paper production decline since 2014. Given that toilet paper is a basic, essential product for Venezuelans, the government and many small companies had to bring imported brands into the market from countries such as China (37% of total imports in tonnes), the US (35%) and Colombia (27%) in 2017.

Local manufacturers dominate tissue and hygiene in an environment of scarcity

Due to the hostile scenario, there is no incentive for new manufacturers to enter or plants to expand, so traditional domestic companies such as Papeles Venezolanos PAVECA, Manufacturas de Papel MANPA and Sanifarma Pañalex dominate tissue and hygiene, whilst most multinational companies have either halted operations or reduced them to a minimum due to the outstanding debts the Venezuelan government is carrying. Financial constraints complicate access to lines of credit and delay payments to suppliers of key ingredients, besides preventing domestic subsidiaries from returning profits to headquarters, thus damaging global financial results.

Drugstores/parapharmacies lead retail distribution

The scarcity of tissue and hygiene products prompted companies to consider new distribution channels, as there was not sufficient inventory to sell to all channels. Therefore, the main health and beauty specialist retailers are negotiating with manufacturers and importers to acquire a larger share of supply to be distributed in their outlets nationwide in order to maintain fully stocked shelves.

Tissue and hygiene market expected to continue to shrink

The downward trend that started in the review period in the majority of home care product categories is projected to continue over the forecast period. However, tissue and hygiene is expected to record a less negative volume CAGR from over the forecast period than that of the review period as consumers and suppliers strive to find a solution in the continuing fight within a hostile environment.

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Tissue and Hygiene in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tissue and Hygiene industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tissue and Hygiene industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Tissue and Hygiene in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tissue and Hygiene in Venezuela?
  • What are the major brands in Venezuela?
  • What are the most dynamic tissue and hygiene categories?
  • What are the major markets for tissue products sales?
  • What are the major markets for hygiene products sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Tissue and Hygiene in Venezuela

EXECUTIVE SUMMARY

Raw material shortages approach their highest levels
New companies gain ground due to supply failures of big players
Local manufacturers dominate tissue and hygiene in an environment of scarcity
Drugstores/parapharmacies lead retail distribution
Tissue and hygiene market expected to continue to shrink

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Away-From-Home Tissue and Hygiene in Venezuela

HEADLINES

PROSPECTS

Horeca is the main distribution channel for away-from-home tissue and hygiene
AFH tissue is now produced with recycled paper
Health crisis hits away-from-home hygiene

COMPETITIVE LANDSCAPE

Papeles Venezolanos (Paveca) is the leading company in retail tissue
New product launches are not anticipated in the forecast period
Local companies lead the institutional channel

CATEGORY DATA

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Nappies/Diapers/Pants in Venezuela

HEADLINES

PROSPECTS

Per capita use of nappies/diapers/pants decreased in review period
Ecological nappies/diapers emerge as a solution for increasing shortage
Lacks of pants accelerates potty training

COMPETITIVE LANDSCAPE

Procter & Gamble de Venezuela (Pampers) leads nappies/diapers/pants in 2017
Regulated prices constrain premium product performance
International brands dominate nappies/diapers/pants

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Retail Tissue in Venezuela

HEADLINES

PROSPECTS

Performance of retail tissue is adversely impacted by business environment
Toilet paper leads retail tissue
Demand for 100% recycled toilet paper virtually absent

COMPETITIVE LANDSCAPE

Papeles Venezolanos (Paveca) is leading retail tissue player
AFH products supply retail demand
Lack of innovation prevails

CATEGORY DATA

Table 31 Retail Sales of Tissue by Category: Value 2012-2017
Table 32 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 34 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 35 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Sanitary Protection in Venezuela

HEADLINES

PROSPECTS

Operating difficulties in the country affect per capita consumption
Poor quality of new brands of sanitary towels affects women’s health
Light adult incontinence products attempt to meet demand for sanitary protection

COMPETITIVE LANDSCAPE

Johnson & Johnson de Venezuela leads sanitary protection
Private label potential hampered by business environment
New product development lacking

CATEGORY DATA

Table 37 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 38 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Wipes in Venezuela

HEADLINES

PROSPECTS

Product shortages and demand constraints drive adverse performance of wipes in 2017
All-purpose cleaning wipes benefit from shortage of home care products
Baby wipes dominates the category

COMPETITIVE LANDSCAPE

Industrias Corpañal continues to lead wipes
Consumers change purchasing factors over the review period
Lack of new product development noted

CATEGORY DATA

Table 43 Retail Sales of Wipes by Category: Value 2012-2017
Table 44 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 47 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022