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Tissue and Hygiene

Our Passport Tissue and Hygiene database helps redirect assumptions and uncover new opportunities with global insights on category trends in 100 countries worldwide.

Providing a wealth of standardised and cross-comparable statistics, Passport Tissue and Hygiene supports critical decision making with data and analysis at the country, regional and global level.

Research applications 

  • Align corporate strategy to the outlook and growth potential of the market

  • Benchmark and track competitors

  • Explore the full range of potential manufacturer clients

  • Follow key consumer trends, opportunities and threats

  • Inform value chain strategy across ingredients, packaging, distribution and retailing

  • Analyse gaps in the tissue and hygiene market and explore market structures

  • Examine distribution trends to maximise channel revenue

  • Inform procurement, logistics and shopper profiling


  • 15 years of historic market size data and 5 year forecasts

  • Value sales by retail and away-from-home (AFH) channels 

  • Volume sales by retail and AFH channels

  • Company data by global and local brand owner

  • Brand data by global brand name and local  brand name

  • Volume shares across select categories in retail tissue and hygiene

  • 15 years of distribution channel analysis

  • % analysis by type and format for select categories


  • Dashboards deliver a visual representation of category, company and channel performance to reveal future opportunities and threats 

  • Global reports on the latest market trends, new product activity and emerging growth  sectors examine the market from a global and regional perspective

  • Country reports analyse key trends and developments in 80 national markets for all product categories, competitors and channels 

  • Company profiles evaluate the market position and financial performance of the leading national and international players

See our full tissue and hygiene category and country coverage