The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMay 2017
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The tissue and hygiene forecast sees another downgrade with the latest quarterly update. While the downgrade is small, compared to the projected market value and volume, it signals persistent pressure on the industry stemming from GDP weakness and downward pricing trends. Although habit persistence and soft drivers leave the industry room to influence consumption in the developing markets, profitability concerns lead to re-evaluation of market expansion strategies by the industry players.
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Yet another forecast downgrade with the latest quarterly update signals persistent pressure on the industry stemming from GDP weakness and downward pricing trends in a number of markets. While habit persistence and soft drivers leave the industry room to influence consumption in developing markets, short- to medium-term profitability is at risk.
Brexit and potential changes to US trade policies will impact sales and margins in a number of markets, mainly those heavily relying on imports, such as the UK and Mexico. The impact of trade wars on the Asian markets will be mitigated by the increasing emphasis on local production and supply chains.
Although China continues to see healthy GDP growth, a hard landing scenario is not off the table and can have a significant negative impact on industry revenues in the country, far exceeding the potential impact of Trump trade wars.
Premium innovation remains in focus, due to expectations of better margins by manufacturers. However, with the unmet potential skewed towards developing markets, most with a high proportion of low-income consumers, investments into premium products must consider carefully each market’s stage of development and product categories to provide better return on investment.
With the majority of unmet potential now found among the lower-income segments of the population in the developing markets, successful strategies to expand consumption and build brand loyalty include a good balance of quality and price, to ensure better access to affordable products, which however brings forth again the question of cost efficiencies and profitability.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.