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Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q2 2017

25 pages, May 2017

US$1,325

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About This Report

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The tissue and hygiene forecast sees another downgrade with the latest quarterly update. While the downgrade is small, compared to the projected market value and volume, it signals persistent pressure on the industry stemming from GDP weakness and downward pricing trends. Although habit persistence and soft drivers leave the industry room to influence consumption in the developing markets, profitability concerns lead to re-evaluation of market expansion strategies by the industry players.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Impact of GDP and pricing - warning signs for profitability

Yet another forecast downgrade with the latest quarterly update signals persistent pressure on the industry stemming from GDP weakness and downward pricing trends in a number of markets. While habit persistence and soft drivers leave the industry room to influence consumption in developing markets, short- to medium-term profitability is at risk.

Limited effect of potential policy changes in the US and Brexit

Brexit and potential changes to US trade policies will impact sales and margins in a number of markets, mainly those heavily relying on imports, such as the UK and Mexico. The impact of trade wars on the Asian markets will be mitigated by the increasing emphasis on local production and supply chains.

China hard landing still on the agenda

Although China continues to see healthy GDP growth, a hard landing scenario is not off the table and can have a significant negative impact on industry revenues in the country, far exceeding the potential impact of Trump trade wars.

Investing in premium quality - focus on the right categories in more evolved markets

Premium innovation remains in focus, due to expectations of better margins by manufacturers. However, with the unmet potential skewed towards developing markets, most with a high proportion of low-income consumers, investments into premium products must consider carefully each market’s stage of development and product categories to provide better return on investment.

Successful strategies to win over consumers in developing markets - balance quality and price

With the majority of unmet potential now found among the lower-income segments of the population in the developing markets, successful strategies to expand consumption and build brand loyalty include a good balance of quality and price, to ensure better access to affordable products, which however brings forth again the question of cost efficiencies and profitability.

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Introduction

Scope

Key findings

Macro Update: Overview

Executive summary

GDP forecasts: Revisions over the last quarter

Global risk scenarios

Major macro risks for retail tissue and hygiene industry

FORECAST UPDATE

Tissue and hygiene marketplace remains under pressure

Baby wipes: Impact of GDP growth and demographic trends

Trump trade wars: Impact on Mexico and key Asian markets

China hard landing: Potentially more damaging than Trump trade policies

No-deal Brexit: UK impact - consumers vs industry revenues

Hayat Holding: Growth above market average

Hayat Holding: Affordable quality for consumers and incentives for retailers

SCA to Essity: Streamline and focus

SCA: Profitability in focus - example of India

SCA: Investments vs unmet potential, growth and profitability

Summary 1 recommendations

About Our Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Key applications for Industry Forecast Model

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Megatrends

Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q2 2017

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Impact of GDP and pricing - warning signs for profitability

Limited effect of potential policy changes in the US and Brexit

China hard landing still on the agenda

Investing in premium quality - focus on the right categories in more evolved markets

Successful strategies to win over consumers in developing markets - balance quality and price

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Macro Update: Overview

Executive summary

GDP forecasts: Revisions over the last quarter

Global risk scenarios

Major macro risks for retail tissue and hygiene industry

FORECAST UPDATE

Tissue and hygiene marketplace remains under pressure

Baby wipes: Impact of GDP growth and demographic trends

Trump trade wars: Impact on Mexico and key Asian markets

China hard landing: Potentially more damaging than Trump trade policies

No-deal Brexit: UK impact - consumers vs industry revenues

Hayat Holding: Growth above market average

Hayat Holding: Affordable quality for consumers and incentives for retailers

SCA to Essity: Streamline and focus

SCA: Profitability in focus - example of India

SCA: Investments vs unmet potential, growth and profitability

Summary 1 recommendations

About Our Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Key applications for Industry Forecast Model

Why buy this report?

Want to find out more about this report?

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