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Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q3 2016

23 pages, Sep 2016

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The newly launched Euromonitor Tissue & Hygiene Industry Forecast Model reveals that consumer tissue and disposable hygiene marketplace demonstrates a degree of resilience to current economic and political headwinds. The Quarterly Statement explores the impact of macro-economic updates on projected industry revenues, including Brexit, Brazil weakness, and the continuing appeal of China marketplace. The report also looks at the latest corporate moves in consumer tissue and hygiene industries.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Tissue and disposable hygiene products demonstrate a degree of resilience

While the quarterly update shows a downgrade in the expected industry performance in retail over the period to 2020, the extent of the downgrade represents only a small proportion of the overall expected global sales and demonstrates a degree of resilience to current economic and political headwinds.

China stays its course

The world’s largest retail consumer tissue and disposable hygiene market continues on the positive trajectory ahead, with only a marginal downgrade in retail hygiene, which will not significantly disrupt the projected sales over 2015-2020. Expectations for consumer tissue have seen an uplift.

Pricing strategies in focus, but there is room for value-added products

However small, the downgrade once again brings to the fore the issue of price sensitivity, and the need for careful pricing strategies to ensure mid-and long-term consumption expansion and industry growth. Price elasticity, however, varies from market to market, and leaves some room for further product innovation and premiumisation.

Acquisitions remain on the agenda to expand category and geographic reach

Developing markets often present barriers to effective market penetration for foreign players, leading to an increased focus on acquisitions and partnerships with domestic manufacturers. This also helps to improve long-term profitability in the face of foreign currency fluctuations. Acquiring successful small innovative brands also helps geographic and category expansion.

Improving online presence to widen consumer reach and build brand relationships

Online sales of disposable hygiene products continue to grow, with more options opening up for consumers, including specialised e-tailers focusing on adult incontinence and a variety of subscription services in categories like sanitary protection. To take advantage of the evolving e-commerce space, leading manufacturers are partnering with both new and established e-tailers to ensure wider consumer reach and engagement with their brands.

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Key findings

Executive summary

GDP forecasts: Revisions over l ast q uarter

Forecast Update

Consumer tissue and disposable hygiene show a degree of resilience

UK: Mid-to long-term prospects: The good, the bad and the ugly

UK: The industry looks for growth outside Western Europe

Brazil: Reasons for optimism

Brazil: Price sensitive tissue while hygiene leaves room for premium

China: The largest tissue and hygiene market stays its course

China: Still room for premium innovation

Industry Development in 2016

Supporting organic growth and geographic expansion

Improved performance of the industry leaders

Multitude of improved product lines to support SCA Group

Unicharm sees further progress in Asia and beyond

Increasing digital footprint

Acquisitions to support geographic and category expansion

About our Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q3 2016

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Tissue and disposable hygiene products demonstrate a degree of resilience

China stays its course

Pricing strategies in focus, but there is room for value-added products

Acquisitions remain on the agenda to expand category and geographic reach

Improving online presence to widen consumer reach and build brand relationships

Want to find out more about this report?

Table of Contents

Key findings

Executive summary

GDP forecasts: Revisions over l ast q uarter

Forecast Update

Consumer tissue and disposable hygiene show a degree of resilience

UK: Mid-to long-term prospects: The good, the bad and the ugly

UK: The industry looks for growth outside Western Europe

Brazil: Reasons for optimism

Brazil: Price sensitive tissue while hygiene leaves room for premium

China: The largest tissue and hygiene market stays its course

China: Still room for premium innovation

Industry Development in 2016

Supporting organic growth and geographic expansion

Improved performance of the industry leaders

Multitude of improved product lines to support SCA Group

Unicharm sees further progress in Asia and beyond

Increasing digital footprint

Acquisitions to support geographic and category expansion

About our Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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