The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2016
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The newly launched Euromonitor Tissue & Hygiene Industry Forecast Model reveals that consumer tissue and disposable hygiene marketplace demonstrates a degree of resilience to current economic and political headwinds. The Quarterly Statement explores the impact of macro-economic updates on projected industry revenues, including Brexit, Brazil weakness, and the continuing appeal of China marketplace. The report also looks at the latest corporate moves in consumer tissue and hygiene industries.
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While the quarterly update shows a downgrade in the expected industry performance in retail over the period to 2020, the extent of the downgrade represents only a small proportion of the overall expected global sales and demonstrates a degree of resilience to current economic and political headwinds.
The world’s largest retail consumer tissue and disposable hygiene market continues on the positive trajectory ahead, with only a marginal downgrade in retail hygiene, which will not significantly disrupt the projected sales over 2015-2020. Expectations for consumer tissue have seen an uplift.
However small, the downgrade once again brings to the fore the issue of price sensitivity, and the need for careful pricing strategies to ensure mid-and long-term consumption expansion and industry growth. Price elasticity, however, varies from market to market, and leaves some room for further product innovation and premiumisation.
Developing markets often present barriers to effective market penetration for foreign players, leading to an increased focus on acquisitions and partnerships with domestic manufacturers. This also helps to improve long-term profitability in the face of foreign currency fluctuations. Acquiring successful small innovative brands also helps geographic and category expansion.
Online sales of disposable hygiene products continue to grow, with more options opening up for consumers, including specialised e-tailers focusing on adult incontinence and a variety of subscription services in categories like sanitary protection. To take advantage of the evolving e-commerce space, leading manufacturers are partnering with both new and established e-tailers to ensure wider consumer reach and engagement with their brands.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.