The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2018
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Euromonitor’s quarterly industry forecast update reveals a marginal upgrade to projections across consumer tissue and disposable hygiene categories. It also points to persistent difficult market conditions with respect to pricing and revenue growth. Latest industry moves signal wider efforts to reverse the unfavourable price trends. This report discusses potential impact of price increases, ongoing changes to trade policies, as well as categories with opportunities for value-added innovation.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
On the whole, the third quarter forecast sees a marginal upgrade in sales projections through to 2022 in consumer tissue and disposable hygiene. Upgrades across product categories ensure opportunities in the global market. However, a marginal extent of the upgrade points to further challenges as markets and consumers continue to evolve and rationalise their purchases, while pressures from the competitive and retail environments remain strong.
Viewed from a value vs volume perspective, the forecast upgrade signals ongoing challenges to the industry to drive prices and profit margins upward. Nonetheless, a number of key players in the industry announced price increases in consumer tissue across markets. The success of this move will depend on it being adopted by all suppliers as well as retailer and consumer acceptance of the increases.
Ongoing changes in trade policies and tariffs add to uncertainties over their impact on the industry and consumers as changes to policies start making their way through the supply chain. Current Euromonitor industry forecasts indicate potential losses for the industry (combined tissue and hygiene) in key markets such as the US and China, amounting to over USD824 million and USD975 million over the next five years; the loss will be more acute in the already sluggish US market.
While adult incontinence remains the fastest growing category globally, there are also opportunities in products like facial tissue, disposable pants, and paper towels. The three categories in fact lead the projected growth upgrade, albeit by a small margin, over other categories in consumer tissue and disposable hygiene.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.