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Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q4 2016

29 pages, Dec 2016

US$1,325

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The fourth quarter shows a downgrade in the overall expected performance. However, the extent of the downgrade remains minor compared to the projected value of sales, indicative of relative stability for tissue and disposable hygiene. Furthermore, performance of adult incontinence is reinforced by the upgrade in the developed world. China - the largest global market for tissue and hygiene - sees a slight downgrade in 2016 and 2017, which will be more than offset by positive outlook from 2018.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Tissue and disposable hygiene products retail market remains relatively stable

While the fourth quarter shows a degree of downgrade in expected performance, the extent of the downgrade remains minor, accounting for less than 1% of the total projected retail sales (in absolute value) of consumer tissue and disposable hygiene in 2020.

Much coveted and the largest product category –diapers-remains promising

Nappies/diapers/pants -the largest category in disposable hygiene -remain attractive, with healthy growth coming from developing markets. A forecast downgrade, chiefly due to still negative GDP projections in some markets, represents only a minor concern. Improved GDP expectations in the medium to long term will support further category performance.

Adult incontinence stays its course

The adult incontinence category remains the most dynamic of the disposable hygiene industry. Higher incomes, better consumer awareness and more product variety support growth in the developed countries. On the other hand, Brazil leads the downgrade in absolute value terms in the developing markets. The situation is expected to improve in the medium to long term as economic recovery takes hold.

Consumer tissue -a mixed impact of GDP and demographic trends

The Q4 update reflects the impact of GDP per capita and demographic trends on consumer tissue performance across categories. Kitchen towels sees a downgrade, and Brazil indicates the strongest downward revision in % CAGR terms led by still weak GDP performance. On the other hand, the United Arab Emirates sees an upgrade in expected performance of facial tissue which is supported by improved demographic projections.

China -the largest global market -remains attractive despite minor downgrade

While China sees a slight downgrade in 2016 and 2017 retail value projections, this will be more than offset by positive outlook from 2018 to 2020. The country is attractive due to a still significant unmet potential, strong impact of habit persistence and relatively healthy GDP trend, all providing a solid platform for future industry growth.

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Overview

Key findings

Executive summary

GDP forecasts: Revisions over l ast q uarter

Forecast Update

Relative stability in the marketplace

US: Trump effect - too soon to say

Diapers globally: Downgrade a minor concern in short to mid term

Diapers in China: Growth prospects remain strong

Disposable pants in China: Supporting growth ahead

Disposable pants in China: Relatively high price elasticity

Adult incontinence: Healthy outlook ahead

Adult incontinence: Brazil sees a downgrade

Consumer tissue downgrade led by kitchen towels

Brazil: Downward revision and slow recovery

Facial tissues: GDP and demographic trends at play

Unilever: Battles ahead in acquired “green” tissue and hygiene

Unilever: Converting green interest into green purchases not easy

SCA Group: Upcoming divorce

SCA Group in consumer tissue: Focus on developing markets

SCA G roup in incontinence: Maintaining and growing leadership

Diapers in North America: Category leaders under pressure

Summing up: Latest industry developments and road ahead

Industry strategies ahead

About Our Industry Forecast Models

About Euromonitor International’s Industry Forecast Model

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Key applications for Industry Forecast Models

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Megatrends

Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q4 2016

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Tissue and disposable hygiene products retail market remains relatively stable

Much coveted and the largest product category –diapers-remains promising

Adult incontinence stays its course

Consumer tissue -a mixed impact of GDP and demographic trends

China -the largest global market -remains attractive despite minor downgrade

Want to find out more about this report?

Table of Contents

Overview

Key findings

Executive summary

GDP forecasts: Revisions over l ast q uarter

Forecast Update

Relative stability in the marketplace

US: Trump effect - too soon to say

Diapers globally: Downgrade a minor concern in short to mid term

Diapers in China: Growth prospects remain strong

Disposable pants in China: Supporting growth ahead

Disposable pants in China: Relatively high price elasticity

Adult incontinence: Healthy outlook ahead

Adult incontinence: Brazil sees a downgrade

Consumer tissue downgrade led by kitchen towels

Brazil: Downward revision and slow recovery

Facial tissues: GDP and demographic trends at play

Unilever: Battles ahead in acquired “green” tissue and hygiene

Unilever: Converting green interest into green purchases not easy

SCA Group: Upcoming divorce

SCA Group in consumer tissue: Focus on developing markets

SCA G roup in incontinence: Maintaining and growing leadership

Diapers in North America: Category leaders under pressure

Summing up: Latest industry developments and road ahead

Industry strategies ahead

About Our Industry Forecast Models

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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