Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​
2023 marked the first year without COVID-19 restrictions since the onset of the pandemic in 2020. With New Zealanders spending more time at home between 2020-2022 due to lockdowns and various restrictions, there was a surge in demand for cleaning…
In 2023, unit prices for tissue and hygiene products experienced a significant increase, driven primarily by inflationary pressures. While fuel costs stabilised after the initial shock of the 2022 Russian invasion of Ukraine, the temporary removal of…
In 2023, the absence of COVID-19 restrictions marked a significant shift from the preceding years of pandemic-induced lockdowns and constraints. Between 2020 and 2022, New Zealanders spent extended periods at home, resulting in heightened demand for…
Retail adult incontinence continued to experience strong value sales growth in 2023, with inflationary pressures playing a significant role. Despite stabilisation in fuel costs after the initial shock in 2022 following the Russian invasion of…
Value sales growth within nappies/diapers/pants remained robust in 2023, with inflationary pressures being a significant contributor. While fuel costs stabilised after the initial shock in 2022 following the Russian invasion of Ukraine, the…
Value sales growth within menstrual care remained robust in 2023 in New Zealand, largely due to inflationary pressures. Although fuel costs stabilised after the initial shock in 2022 following the Russian invasion of Ukraine, the Government's…
In 2023, New Zealand experienced the first year without COVID-19 restrictions since the pandemic's onset in 2020. The prolonged periods of lockdowns and restrictions from 2020 to 2022 had kept people at home more frequently, leading to a surge in…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Wipes continued to appeal to Australian consumers in 2022, thanks to their convenience and ease of use. As people resumed their busy lifestyles after the pandemic restrictions eased earlier in the year, wipes recorded double-digit current value…
Retail tissue and hygiene in Australia experienced mixed trends in 2022, as some categories returned to pre-pandemic levels of demand, while others maintained elevated demand. Retail tissue, especially toilet paper, saw a decline in demand, as…
In recent years, alternative period solutions have been gaining popularity in Australia, putting pressure on traditional disposable sanitary protection products. As a result, demand for sanitary protection products such as towels, tampons, and…
The Continence Aids Payment Scheme Amendment (Eligibility) Instrument 2022 changed who can get payments under the Continence Aids Payment Scheme (CAPS) to avoid double-dipping. It means that care recipients who already receive continence products as…
Retail tissue experienced significant growth in 2020 following the emergence of the pandemic, as consumers stockpiled toilet paper and other tissue products due to a fear of running out amidst shortages in retailers. Growth continued in 2021 as the…
A report by the Continence Foundation of Australia reveals that incontinence affects 38% of Australian women, with more than half of the women who experience urinary incontinence being under 50 years old. Incontinence is not only a health issue…
The pandemic lockdown had a negative impact on the demand for childcare services, which in turn affected volume sales of nappies/diapers/pants through away-from-home (AFH) channels. However, as life returned to normal in 2022, more Australian…
Away-from-home (AFH) tissue experienced notable volume and msp current value growth in Australia in 2022, driven by heightened hygiene habits formed during the pandemic, the return of employees to the office, and the increase in inbound and domestic…
This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…
At the time of writing this report, Australia faces a second wave of COVID-19 infections, resulting in major lockdowns across the most populous states, significantly impacting businesses and consumers. The impact of COVID-19 has resulted in…