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Strategy Briefing

Tissue Innovation in Asia Pacific: Focus on Premium and Sustainable

17 pages, Jun 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

To succeed in Asia Pacific, manufacturers can look at the expanding middle- to high-income consumer base, which seeks higher-quality products that provide added comfort and convenience. In addition, safety and sustainability certifications by relevant professional bodies have become important due to rising awareness about product safety standards and environmental protection. This spotlight report examines innovation trends for manufacturers eyeing the vast untapped potential in retail tissue in

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Asia Pacific is the most important regional market

Asia Pacific is currently the world’s largest and fastest-growing market for retail tissue, accounting for close to 40% of global sales in volume terms. The region asa whole has rich potential for growth, as per capita consumption of retail tissue is low in comparison with other regions.

Premiumisation takes hold in the region

Manufacturers are targeting the expanding middle- to high-income segment through high-quality, value-added products with a luxurious feel and other added features. Rising incomes and the desire to trade up to premium goods, as well as the evolving needs and habits of consumers in Asia Pacific, are driving demand for tissue products which are thicker, softer and stronger.

Consumers demand convenience

Products that address the need for convenience and provide savings in time and effort hold a strong competitive advantage for the busy consumer lifestyles of today, especially among consumers in higher income brackets.

Third-party safety certification will be a key purchasing criterion

Manufacturers are racing to obtain local and international third-party safety certificates in response to fears about chemicals and additives in consumer products. Going forward, third-party safety certification will become a key purchasing criterion, and many consumers will be prepared to pay a price premium for the added reassurance that products are safe to use.

Sustainability under the spotlight

Manufacturers in Asia Pacific are capitalising on sustainable pulp sources such as bamboo and straw instead of offering recycled pulp products. Rising environmental awareness will benefit brands that offer eco-friendly products and have strong sustainability credentials.

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Scope

Key findings

Prospects are bright for Asia Pacific

Ample room for growth in Asia Pacific

Consumers seek a higher quality of life

Demand for thicker, softer and stronger tissue products (1)

Demand for thicker, softer and stronger tissue products (2)

Drumming up excitement for premium launches

Price polarisation benefits both the premium and economy segments

Time-strapped consumers demand convenience

Multifunctional products do more with less

Food-safe paper towels win over consumers

Third-party safety certification is a key purchasing criterion

Sustainability under the spotlight

Fears over bacteria and chemicals hinder sales of recycled tissue

Consumers prefer alternative pulp sources

Why buy this report?

Want to find out more about this report?

Request more information

Euromonitor International

Euromonitor International

Megatrends

Strategy Briefing

Tissue Innovation in Asia Pacific: Focus on Premium and Sustainable

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Asia Pacific is the most important regional market

Premiumisation takes hold in the region

Consumers demand convenience

Third-party safety certification will be a key purchasing criterion

Sustainability under the spotlight

Want to find out more about this report?

Table of Contents

Scope

Key findings

Prospects are bright for Asia Pacific

Ample room for growth in Asia Pacific

Consumers seek a higher quality of life

Demand for thicker, softer and stronger tissue products (1)

Demand for thicker, softer and stronger tissue products (2)

Drumming up excitement for premium launches

Price polarisation benefits both the premium and economy segments

Time-strapped consumers demand convenience

Multifunctional products do more with less

Food-safe paper towels win over consumers

Third-party safety certification is a key purchasing criterion

Sustainability under the spotlight

Fears over bacteria and chemicals hinder sales of recycled tissue

Consumers prefer alternative pulp sources

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Strategy Briefing

Tissue Innovation in Asia Pacific: Focus on Premium and Sustainable

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Asia Pacific is the most important regional market

Premiumisation takes hold in the region

Consumers demand convenience

Third-party safety certification will be a key purchasing criterion

Sustainability under the spotlight

Want to find out more about this report?

Table of Contents

Scope

Key findings

Prospects are bright for Asia Pacific

Ample room for growth in Asia Pacific

Consumers seek a higher quality of life

Demand for thicker, softer and stronger tissue products (1)

Demand for thicker, softer and stronger tissue products (2)

Drumming up excitement for premium launches

Price polarisation benefits both the premium and economy segments

Time-strapped consumers demand convenience

Multifunctional products do more with less

Food-safe paper towels win over consumers

Third-party safety certification is a key purchasing criterion

Sustainability under the spotlight

Fears over bacteria and chemicals hinder sales of recycled tissue

Consumers prefer alternative pulp sources

Why buy this report?

Want to find out more about this report?

Recently Viewed

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