The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJan 2013
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With nearly 270 million smokers, China not only shapes the Asia Pacific region but also the world tobacco market, ensuring the Asia Pacific region commands 60% of the global smoking population. Though China and Indonesia’s domestic growth continues to propel overall regional volumes, growing tobacco control elsewhere is resulting in a mixed picture, punctuated by an ageing population in Japan, bans on gutkha in India, lowering tar levels in China and tax-driven migration to RYO in Thailand.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
China is the world’s largest cigarette market and saw 10 times more actual volume growth than any other country between 2006 and 2011. It therefore has a significant impact on the global picture.
Indonesia is Asia Pacific’s second biggest growth market, with a lax smoking regime and an entrenched smoking habit amongst its low income consumers.
After the US, Japan saw the biggest volume decline in cigarette sales over 2006-11, marking Asia Pacific as a region of contrasts.
Although smoking prevalence has changed little in the region, ongoing population rises are keeping the number of smokers increasing.
Driven in the main by legislation but also in response to anti-smoking propaganda, there is a trend away from high tar cigarettes, which China will reinforce with incoming legislative changes.
Low pack prices in the region make for low levels of interest in RYO tobacco on the whole, but Thailand is an exception to this, as tax rises are driving demand for RYO.
A significant public health campaign is underway in India, where a ban on the sale of gutkha is changing the smokeless tobacco landscape.
Across the region, bans on smoking, advertising and selling are becoming more widespread, making volume growth in tobacco increasingly hard to come by, but the region does offer growth prospects, albeit at a slower rate than previously.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.