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Strategy Briefing

Tobacco Asia: China Sets the Pace for Global Tobacco Trends

54 pages, Jan 2013

US$1,200

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

With nearly 270 million smokers, China not only shapes the Asia Pacific region but also the world tobacco market, ensuring the Asia Pacific region commands 60% of the global smoking population. Though China and Indonesia’s domestic growth continues to propel overall regional volumes, growing tobacco control elsewhere is resulting in a mixed picture, punctuated by an ageing population in Japan, bans on gutkha in India, lowering tar levels in China and tax-driven migration to RYO in Thailand.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

China’s tobacco habit shapes the world

China is the world’s largest cigarette market and saw 10 times more actual volume growth than any other country between 2006 and 2011. It therefore has a significant impact on the global picture.

Indonesia’s lax regime drives growth

Indonesia is Asia Pacific’s second biggest growth market, with a lax smoking regime and an entrenched smoking habit amongst its low income consumers.

Japan a market in decline

After the US, Japan saw the biggest volume decline in cigarette sales over 2006-11, marking Asia Pacific as a region of contrasts.

Smoking prevalence still on the up in places

Although smoking prevalence has changed little in the region, ongoing population rises are keeping the number of smokers increasing.

Shifting tar levels a key trend

Driven in the main by legislation but also in response to anti-smoking propaganda, there is a trend away from high tar cigarettes, which China will reinforce with incoming legislative changes.

RYO stirrings as tax increases in Thailand

Low pack prices in the region make for low levels of interest in RYO tobacco on the whole, but Thailand is an exception to this, as tax rises are driving demand for RYO.

India’s gutkha ban may change smokeless market

A significant public health campaign is underway in India, where a ban on the sale of gutkha is changing the smokeless tobacco landscape.

Legislative environment tightening the noose

Across the region, bans on smoking, advertising and selling are becoming more widespread, making volume growth in tobacco increasingly hard to come by, but the region does offer growth prospects, albeit at a slower rate than previously.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Key findings

Indigenous tobacco products in Asia: Beedis in India

Indigenous tobacco products in Asia: Kreteks in Indonesia

Regional Overview

China dominates both the region and the world

China: No sign of cigarette market slowing down

Country Highlights: Cigarettes

Majority of leading markets still growing but it’s not the whole story

Indonesian growth fuelled by weak tobacco control

China is a market in evolution

Volumes decline in Japan but share of menthol grows

Smoking, especially high tar, remains a way of life in Indonesia

India a major market for chewing tobacco

Latest tax reform threatens to bring big changes to Philippines

Smoking Prevalence/Populations

Smoking populations today

Asia smoking prevalence a mixed picture yet seems unchanged

Population rises drive Asia Pacific to a growing number of smokers

Legislation Overview

Asia Pacific Legislation: Summary Table

Bans continue to extend and control tobacco behaviour

Country-specific initiatives drive down cigarette sales

China’s new legislation will help drive a lower tar global picture

Taxation/Pack Price/Price Platforms

Taxation drives values but not always volumes

Wide ranging tax regimes and changes in tax levels

Cigarettes: Global price analysis

Growing incomes drive premium sales up

Some volume growth despite tax increases

Illicit Trade

China more a source than a market for illicit trade

Tax increase drives sharp rise in illicit trade in Malaysia

Competitive Overview

Domestic suppliers still have a strong role in Asia Pacific

China National Tobacco Corp rules the region

Brand Share Performance

China: CNTC gaining strength both at home and internationally

CNTC brands dominate regional top 10

Case study: JT introduces Mevius to create a global brand

Cigarettes Innovation

Cigarettes innovation: latest trends

The next step for flavour capsules?

Other Tobacco Products

Tax increases in Thailand drive growth in RYO market

Cigars: Niche market widens to include China

India seeks to overcome ban on its uniquely Indian tobacco habit

Smokeless: next generation products with China in its sights

Channel Analysis

Small stores dominate cigarettes distribution in Asia Pacific

Prospects

China leads the way

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Megatrends

Strategy Briefing

Tobacco Asia: China Sets the Pace for Global Tobacco Trends

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

China’s tobacco habit shapes the world

Indonesia’s lax regime drives growth

Japan a market in decline

Smoking prevalence still on the up in places

Shifting tar levels a key trend

RYO stirrings as tax increases in Thailand

India’s gutkha ban may change smokeless market

Legislative environment tightening the noose

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Indigenous tobacco products in Asia: Beedis in India

Indigenous tobacco products in Asia: Kreteks in Indonesia

Regional Overview

China dominates both the region and the world

China: No sign of cigarette market slowing down

Country Highlights: Cigarettes

Majority of leading markets still growing but it’s not the whole story

Indonesian growth fuelled by weak tobacco control

China is a market in evolution

Volumes decline in Japan but share of menthol grows

Smoking, especially high tar, remains a way of life in Indonesia

India a major market for chewing tobacco

Latest tax reform threatens to bring big changes to Philippines

Smoking Prevalence/Populations

Smoking populations today

Asia smoking prevalence a mixed picture yet seems unchanged

Population rises drive Asia Pacific to a growing number of smokers

Legislation Overview

Asia Pacific Legislation: Summary Table

Bans continue to extend and control tobacco behaviour

Country-specific initiatives drive down cigarette sales

China’s new legislation will help drive a lower tar global picture

Taxation/Pack Price/Price Platforms

Taxation drives values but not always volumes

Wide ranging tax regimes and changes in tax levels

Cigarettes: Global price analysis

Growing incomes drive premium sales up

Some volume growth despite tax increases

Illicit Trade

China more a source than a market for illicit trade

Tax increase drives sharp rise in illicit trade in Malaysia

Competitive Overview

Domestic suppliers still have a strong role in Asia Pacific

China National Tobacco Corp rules the region

Brand Share Performance

China: CNTC gaining strength both at home and internationally

CNTC brands dominate regional top 10

Case study: JT introduces Mevius to create a global brand

Cigarettes Innovation

Cigarettes innovation: latest trends

The next step for flavour capsules?

Other Tobacco Products

Tax increases in Thailand drive growth in RYO market

Cigars: Niche market widens to include China

India seeks to overcome ban on its uniquely Indian tobacco habit

Smokeless: next generation products with China in its sights

Channel Analysis

Small stores dominate cigarettes distribution in Asia Pacific

Prospects

China leads the way

Why buy this report?

Want to find out more about this report?

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