Tobacco Asia: China Sets the Pace for Global Tobacco Trends

China’s tobacco habit shapes the world

China is the world’s largest cigarette market and saw 10 times more actual volume growth than any other country between 2006 and 2011. It therefore has a significant impact on the global picture.

Indonesia’s lax regime drives growth

Indonesia is Asia Pacific’s second biggest growth market, with a lax smoking regime and an entrenched smoking habit amongst its low income consumers.

Japan a market in decline

After the US, Japan saw the biggest volume decline in cigarette sales over 2006-11, marking Asia Pacific as a region of contrasts.

Smoking prevalence still on the up in places

Although smoking prevalence has changed little in the region, ongoing population rises are keeping the number of smokers increasing.

Shifting tar levels a key trend

Driven in the main by legislation but also in response to anti-smoking propaganda, there is a trend away from high tar cigarettes, which China will reinforce with incoming legislative changes.

RYO stirrings as tax increases in Thailand

Low pack prices in the region make for low levels of interest in RYO tobacco on the whole, but Thailand is an exception to this, as tax rises are driving demand for RYO.

India’s gutkha ban may change smokeless market

A significant public health campaign is underway in India, where a ban on the sale of gutkha is changing the smokeless tobacco landscape.

Legislative environment tightening the noose

Across the region, bans on smoking, advertising and selling are becoming more widespread, making volume growth in tobacco increasingly hard to come by, but the region does offer growth prospects, albeit at a slower rate than previously.

What this report includes

• Up-to-the minute analysis of the latest trends in the industry
• New product development, forecasts and other themes
• Unique graphics and illustrated case studies
• Most recent brand and company news
• New insight into the size and shape of the market

Why buy this report

• Clear, concise powerpoint format makes it easy to digest
• Leading industry opinion keeps you abreast of latest news and trends
• Forward-looking outlook on a category, market or issue affecting the industry
• Latest five year forecasts assess how the market is predicted to develop
• Understand the competitive environment, the leading players and brands