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Strategy Briefing

Tobacco: Cigars Niche or Tomb?

72 pages, Jan 2010

US$2,000

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About This Report

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Cigars suffered in 2009. US sales, the largest in the world, declined and Cuba reduced cigar tobacco acreage due to poor sales for premium brands. Cigars that look like cigarettes but that are priced lower proved successful. However, many tax loopholes closed, while premium cigar sales were damaged by global recession. Cigars’ lack of penetration in developing countries is also a challenge. Is there any potential for global growth or will cigars be lost in a marketing no-man’s land?

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

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Downloadable from MyPages

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Introduction

Scope

Key Findings - Key Global Market Constraints

Key Findings - Key Global Market Drivers

Cigar Market Overview

Cigars – Double Whammy

Cigar Concentration in Just Two Regions and Seven Countries

US Cigars – Downturn in the World’s Biggest Market

German Tax Changes Cause Global Underperformance

Impact of Public Smoking Bans on Cigars

The Rise of the Cigarette Branded Cigarillo

Growth in Flavoured Cigarillos and Small Cigars

New Product Developments – Price and Innovation

A Matter of Price – Cigarettes and Cigarillos

Cigar Market Price Trends Analysis – Major Differences

Tobacco Market Context and Outlook

Cigars in the Context of the Global Tobacco Products Market

Tobacco Market Outlook – Cigars are Slowest Sector

Market Drivers and Trends

Sectoral Trends in World Cigars Market 2007-2008

World Cigars Market Analysis by Sector

Product Development – Seeking Cigarette Smoker Appeal

The Regional Issue

Regional Imbalance – the Big Strategic Problem for Cigars

Per Capita Cigar and Cigarette Consumption per Annum 2008

Cigars per Capita – Regional Dominance

Cigars – Regional Growth Prospects Considered

Cigars Market Outlook – Still a Regional Market

Regional Trends and Country Case Studies

Cigarillos Drive European Volumes

Germany and the Rise and Fall and Rebirth of Eco-cigarillos

Germany – Hit by Smoking Ban and Legislation

Germany – Cigarette Branded Cigars

A Tale of Two Cigar Markets – Germany and the UK

UK Cigars – Not Playing the Price Advantage Game

Appeal to Switchers and Younger Aficionados in the UK

NPD in Cigarillos in the UK: the Cigarette-Cigarillo

Selling to the Connoisseur in the UK

France NPD – the Economy Cigarillo

France – Why Altadis Started a New Price Segment

Flavours and Limited Editions in Spain

Cigarillo Growth in Market for Connoisseurs – Italy

Local Brands and Manufacturing Make Italy Unique in the EU

Eastern Europe Cigar Market – Will the Growth Continue?

Russia – Cigarillos and a Touch of Luxury

Russia – Lower Forecast Growth for Cigars

North American Cigars – Setback but Still King of the Jungle

US Gloom and Doom in 2009 – What’s the Problem?

US Cigars – the Biggest Niche Market in the World

Big Companies Enter the US with their OTP Strategies

The US Cigars Market Outlook – Positive Outlook

Australia – Falls Forecast but Growth Platforms Exist

Latin America Cigar Market – Outlook Not Encouraging

Brazil – No Price Advantage for Cigarillos

Asia-Pacific Cigar Market – Unrealised Potential

India – The Hope of the Asia-Pacific Cigars Industry

India Cigars – Mass Market Plans

Middle East and Africa – Cigar Prospects Not Encouraging

South Africa – Cigar Sector in Decline

UAE – A Luxury Market Hit by Price Rise and Recession

Company Strategies

Global Cigar Manufacturers and their Leading Brands

Merger and Acquisition Activity Timeline 2007-2008

Imperial – Altadis Acquisition Brings Cigar Leadership

Imperial – Recession Impacts on Global Cigars

Global Cigar Brands – Concentration Trend

Premium Cigar Brands – Worrying Times

Conclusions

Cigars – What’s in Store for the Future?

Report Definitions

Definitions (1)

Definitions (2)

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Megatrends

Strategy Briefing

Tobacco: Cigars Niche or Tomb?

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key Findings - Key Global Market Constraints

Key Findings - Key Global Market Drivers

Cigar Market Overview

Cigars – Double Whammy

Cigar Concentration in Just Two Regions and Seven Countries

US Cigars – Downturn in the World’s Biggest Market

German Tax Changes Cause Global Underperformance

Impact of Public Smoking Bans on Cigars

The Rise of the Cigarette Branded Cigarillo

Growth in Flavoured Cigarillos and Small Cigars

New Product Developments – Price and Innovation

A Matter of Price – Cigarettes and Cigarillos

Cigar Market Price Trends Analysis – Major Differences

Tobacco Market Context and Outlook

Cigars in the Context of the Global Tobacco Products Market

Tobacco Market Outlook – Cigars are Slowest Sector

Market Drivers and Trends

Sectoral Trends in World Cigars Market 2007-2008

World Cigars Market Analysis by Sector

Product Development – Seeking Cigarette Smoker Appeal

The Regional Issue

Regional Imbalance – the Big Strategic Problem for Cigars

Per Capita Cigar and Cigarette Consumption per Annum 2008

Cigars per Capita – Regional Dominance

Cigars – Regional Growth Prospects Considered

Cigars Market Outlook – Still a Regional Market

Regional Trends and Country Case Studies

Cigarillos Drive European Volumes

Germany and the Rise and Fall and Rebirth of Eco-cigarillos

Germany – Hit by Smoking Ban and Legislation

Germany – Cigarette Branded Cigars

A Tale of Two Cigar Markets – Germany and the UK

UK Cigars – Not Playing the Price Advantage Game

Appeal to Switchers and Younger Aficionados in the UK

NPD in Cigarillos in the UK: the Cigarette-Cigarillo

Selling to the Connoisseur in the UK

France NPD – the Economy Cigarillo

France – Why Altadis Started a New Price Segment

Flavours and Limited Editions in Spain

Cigarillo Growth in Market for Connoisseurs – Italy

Local Brands and Manufacturing Make Italy Unique in the EU

Eastern Europe Cigar Market – Will the Growth Continue?

Russia – Cigarillos and a Touch of Luxury

Russia – Lower Forecast Growth for Cigars

North American Cigars – Setback but Still King of the Jungle

US Gloom and Doom in 2009 – What’s the Problem?

US Cigars – the Biggest Niche Market in the World

Big Companies Enter the US with their OTP Strategies

The US Cigars Market Outlook – Positive Outlook

Australia – Falls Forecast but Growth Platforms Exist

Latin America Cigar Market – Outlook Not Encouraging

Brazil – No Price Advantage for Cigarillos

Asia-Pacific Cigar Market – Unrealised Potential

India – The Hope of the Asia-Pacific Cigars Industry

India Cigars – Mass Market Plans

Middle East and Africa – Cigar Prospects Not Encouraging

South Africa – Cigar Sector in Decline

UAE – A Luxury Market Hit by Price Rise and Recession

Company Strategies

Global Cigar Manufacturers and their Leading Brands

Merger and Acquisition Activity Timeline 2007-2008

Imperial – Altadis Acquisition Brings Cigar Leadership

Imperial – Recession Impacts on Global Cigars

Global Cigar Brands – Concentration Trend

Premium Cigar Brands – Worrying Times