Tobacco free oral nicotine only appeared in Belarus in 2019, meaning data is currently negligible for the product area. However, British American Tobacco has launched Velo brand that is the only official nicotine pouches brand available in the country.
Tobacco free oral nicotine has not been significantly impacted as a result of the COVID-19 pandemic due to its insignificance as a product area. Likewise, no lockdowns or other restrictions have been implemented, meaning consumer consumption behaviour has not changed drastically in 2020.
Over the forecast period, British American Tobacco will continue to lead with its brand Velo due to its official presence and sales throughout various retail channels. Competition with unknown Russian brands will also become sparse.
Over the forecast period, the growing variety of cigarettes smoking alternatives will negatively affect tobacco free oral nicotine sales in the future. Competition with e-vaping devices, heated tobacco and hookah will likely remain, as consumers prefer products that allow them to inhale and exhale as they are more reminiscent of cigarettes.
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Understand the latest market trends and future growth opportunities for the Tobacco Free Oral Nicotine industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tobacco Free Oral Nicotine
This report originates from Passport, our Tobacco Free Oral Nicotine research and analysis database.
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