Nicotine pouches remained illegal in Canada in 2020. However, from the end of 2019/early 2020, sales of nicotine pouches have been made by local consumers, mainly via e-commerce and overseas, mostly in the UK and the US.
Canadians are interested in these products, despite being technically illicit in the country. This is partly because tobacco free oral nicotine is considered a more affordable and “reduced-risk” alternative to cigarettes.
There is evidence that consumers are interested in tobacco free oral nicotine, in line with other “reduced-risk” products. The presence of nicotine pouches is estimated to have emerged in late 2019 or early 2020, as the trademark applications by major brands were filed around this time.
The prospects for tobacco free oral nicotine are difficult to predict. On the one hand, there is a possibility that Health Canada will follow the US Food and Drug Administration (FDA) in granting nicotine pouches legal status, as such products could play a role in reducing overall smoking prevalence and tobacco consumption.
On the other hand, as e-vapour products sees stronger regulation and restrictions, the prospects for nicotine pouches appear more gloomy in Canada. Canada’s legal framework leaves little room for nicotine-containing products, as seen with developments relating to e-vapour products.
There may be investments to develop tobacco free oral nicotine products that tend to pique the interest of smokers. For example, British American Tobacco’s development analysis (“Targeting Distinct Consumer Spaces”) is based on key concepts informed by the experiences and tastes that smokers may enjoy.
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Understand the latest market trends and future growth opportunities for the Tobacco Free Oral Nicotine industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tobacco Free Oral Nicotine
This report originates from Passport, our Tobacco Free Oral Nicotine research and analysis database.
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