BAT Hrvatska doo launched its tobacco free oral nicotine (nicotine pouches) brand, Velo, in 2020. Although 2020 was not a particularly good year to introduce a new tobacco product due to consumers staying home much of the year thanks the COVID-19 pandemic, this product was available widely through e-commerce platforms.
Nicotine pouches are the only product within tobacco free oral nicotine and is largely available at kiosks throughout the country. The Velo brand is available in several flavours and to attract customers Velo offered the product under the buy one get two marketing strategy.
Because nicotine pouches were only introduced during 2020, acceptance of this product will be hard to predict. Nonetheless, due to the product being a novelty, tobacco free oral nicotine is likely to see rapid retail value sales growth in the short term.
As the tobacco free oral nicotine category is not seen as tobacco products, this category will be exempt from excise tax and as such see an influx of consumers switching mostly from cigarettes and smoking tobacco. The category’s largest advantage is most likely that it will not be perceived to be as harmful as smoking products and will therefore be appealing to consumers that wish to quit smoking but cannot stop the nicotine addiction.
The tobacco free oral nicotine category is a novelty and as such is expected to have several years of robust constant retail value sales and volume growth. E-vapour and heated tobacco products had a similar experience when launched.
Nonetheless, it is unlikely that the tobacco free oral nicotine category has strong potential for growth in the long term or pose a threat to other tobacco categories. Croatian smokers are not just addicted to nicotine but also to smoking itself.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Tobacco Free Oral Nicotine industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tobacco Free Oral Nicotine industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tobacco Free Oral Nicotine
This report originates from Passport, our Tobacco Free Oral Nicotine research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!