Nicotine pouches were being sold in a number of shops in Germany at the end of the review period. There are, however, some uncertainties regarding the legal status of such products.
Companies see massive potential in tobacco free nicotine pouches. Currently, British American Tobacco’s brand Velo is the leading brand in Germany, with smaller competitors including Skruf from Imperial Tobacco, alongside Zyn and Thunder.
As the legal status of tobacco free nicotine pouches is still to be decided, this remains the main threat to the whole category. Some retailers have already removed nicotine pouches from their shelves, as they fear unfavourable court decisions.
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Understand the latest market trends and future growth opportunities for the Tobacco Free Oral Nicotine industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tobacco Free Oral Nicotine industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Tobacco Free Oral Nicotine research and analysis database.
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