Tobacco free oral nicotine was launched in Hungary during 2020 in the form of nicotine pouches. As with all other forms of tobacco in the country, nicotine pouches can only be distributed through the National Tobacco Store network.
By the end of 2020, a handful of companies had launched nicotine pouch brands in Hungary. All of these products are imported for other EU countries – mainly Germany and Poland.
The Hungarian government initially levied a relatively high excise tax on nicotine pouches, which pushed up their price and helped to limited demand for these products. Most smokers remain unaware that nicotine pouches are cheaper than cigarettes.
There will be very strong growth in demand for tobacco free oral nicotine in Hungary over the course of the review period, with retail volume sales forecast to almost double every year until 2025. As has been seen with heated tobacco, Hungarian smokers are very open to new alternatives to tobacco that can satisfy their nicotine craving, especially as a growing share of smokers are trying to quit their habit or at least find a less harmful alternative.
The biggest challenge facing manufacturers of nicotine pouches is that this type of product has no tradition in Hungary and local consumers largely remain ignorant of it. Demand for oral tobacco is very low.
The number of nicotine pouch brands available in Hungary is expected to increase over the course of the forecast period. This may put downward pressure on unit price.
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Understand the latest market trends and future growth opportunities for the Tobacco Free Oral Nicotine industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tobacco Free Oral Nicotine
This report originates from Passport, our Tobacco Free Oral Nicotine research and analysis database.
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