Tobacco free oral nicotine has started to develop in Italy’s neighbouring countries, such as Austria, but remain practically non-existent in Italy. The product is not well-known and has extremely niche availability.
Currently tobacco free oral nicotine brands, such as Lyft and Velo, are mostly available in Western European countries, with the product starting to become more popular in many of Italy’s neighbouring countries. Brands that would like to sell to Italian consumers are however very restricted, as it is difficult to get shelf space in in-store retailing channels, and illegal to sell nicotine products via e-commerce in the country.
Given how scarce the product is within Italy currently, the growth potential for tobacco free oral nicotine in Italy over the forecast period is very marginal. The product will struggle to gain awareness against the strong rise of heated tobacco and e-vapour products and it will suffer from legislative restrictions regarding sales through e-commerce.
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Understand the latest market trends and future growth opportunities for the Tobacco Free Oral Nicotine industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tobacco Free Oral Nicotine industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Tobacco Free Oral Nicotine research and analysis database.
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