As a result of the pandemic and associated health concerns, many consumers in Kenya were looking to quit or reduce cigarette consumption during 2020. Tobacco harm reduction products, such as e-cigarettes and tobacco-free nicotine pouches, were quickly proving to be the most effective and safest alternatives for smokers who want to switch from cigarettes but who also wanted to continue enjoying nicotine.
Among the most adverse effects of the outbreak of COVID-19 were job losses and reduced incomes, which largely impacted consumers' purchasing behaviour. Even those consumers who did not lose their jobs and were asked to work from home, were working on lower salaries or generally concerned about their future finances, adapting their spending habits accordingly.
In late 2019, in an effort to diversify its revenues away from traditional tobacco cigarettes that have come under intense pressure from the government through taxes and levies, BAT Kenya introduced its Lyft brand of nicotine pouches to the Kenyan market. The product, which it markets as a safer alternative for cigarette smokers who want to quit the habit but are addicted, has gained popularity in Kenya since its launch.
The outbreak of COVID-19 is set to continue impacting the country and spending habits during 2021, with lockdown measures continuing to be in place. These measures will impact consumers jobs, continuing to increase financial insecurity.
Lyft, by British American Tobacco, was the first locally produced brand of nicotine pouches in the country before its ban in 2020 due to abuse by underage consumers. This has led to market dominance by international brands, who have little to no competition from local products.
Tobacco-free nicotine pouches are quickly being perceived as one of the most effective and safest alternatives for smokers who want to switch from cigarettes but who want to continue enjoying nicotine. These products have been developed with the knowledge that the real harm from traditional cigarettes is caused by the burning of tobacco, which releases thousands of disease-causing toxicants.
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Understand the latest market trends and future growth opportunities for the Tobacco Free Oral Nicotine industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tobacco Free Oral Nicotine industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tobacco Free Oral Nicotine
This report originates from Passport, our Tobacco Free Oral Nicotine research and analysis database.
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