Distribution of tobacco free oral nicotine products is extremely limited in Serbia and can only be found at tobacco specialists. In fact, these products have only been available in the country since 2019, resulting in very low consumer awareness levels in 2020.
There were multiple mass media articles during 2020 nicotine pouches and their adverse effects on one’s health. According to the media nicotine pouches have become popular amongst teenagers in Serbia these last two years.
The COVID-19 pandemic had virtually no effect on tobacco free oral nicotine because it is a young and very small category with a narrow consumer base. Furthermore, nicotine pouches are not registered in the country and does not need an official sales license.
Tobacco free oral nicotine is not expected to see robust growth rates in constant value or volume terms over the forecast period despite the fact that it is an immature category in Serbia. This is mainly as a result of these types of products never having been popular in the country and the vast majority of Serbians are unaware of its existence, let alone availability.
Distribution is likely to improve over the forecast period, but only marginally. Therefore, tobacco free oral nicotine products are not anticipated to be available in major grocery and non-grocery retail outlets by the end of the forecast period.
Just as the COVID-19 pandemic had an insignificant effect on the tobacco free oral nicotine category in 2020, the same is expected for the aftermath of the pandemic in the short and medium term.
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Understand the latest market trends and future growth opportunities for the Tobacco Free Oral Nicotine industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tobacco Free Oral Nicotine industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Tobacco Free Oral Nicotine research and analysis database.
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